Wed.Jan 26, 2022

Building a perfect pitch? The story is in the data


Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media.

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11 all-too-common public mistakes made by people without media training

Agility PR Solutions

In Man on Fire, Denzel Washington plays a bodyguard who says, “There’s no such thing as tough. There’s trained and untrained.” Although he was talking about violence in the close protection industry, his advice also applies to media and public relations.


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How to lead better meetings in 2022

PR Daily

Here’s a tidy stack of helpful tips to make your gatherings more fruitful, efficient and possibly even enjoyable. There’s no one way or correct method to orchestrate a successful meeting. Every team is different, and each business problem requires a unique problem-solving approach.

5 public relations strategies to try in the new year

Agility PR Solutions

If you own your own business or hold a position that is responsible for making the business stand out against competitors, you probably already know this can be a tough job.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Big Brothers Big Sisters of America’s CCO: ‘Focus your growth based on your strengths’

PR Daily

Dvon Williams shared books to read, lessons in leadership and advice for the future as this comms pro enters a leadership role with one of the most recognizable charitable groups in the US.

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How PR pros can land coverage with new online outlet ‘Grid’

PR Daily

The publication’s top brass share tips on their approach to stories—and connecting with subject matter experts. The media landscape continues to see massive upheaval—but it’s not all bad news.

State of influencer marketing: New report reveals top trending Instagram topics for 2022

Agility PR Solutions

Where is influence marketing heading in 2022? New research from IM-focused AI platform HypeAuditor reveals valuable insights into the industry, focusing primarily on Instagram, TikTok, and YouTube—detailing the evolutions that occurred in 2021 and the predicted trends for the year ahead.

Amazon scraps employee relations campaign, two-thirds of U.S. adults report having never used virtual reality tech and PRSA Foundation offers $20k scholarship

PR Daily

Also: Brands respond to Elon Musk’s Dogecoin tweet, a new survey for social media pros and more. Hello, communicators: Elon Musk is making headlines with online antics once again. This time, it’s his challenge to McDonald’s to accept Dogecoin, a cryptocurrency originally created as a “joke” in 2013.

What Have You Done for Me Lately?

HMA Public Relations

What you spend on public relations should be considered an investment in your brand and a revenue generator. Read more from Abbie Fink on the role of PR and the importance of measuring its results. Public Relations investment Measurement

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Our tech news roundup for January 2021

PR in High Definition

The end of last year seemed somewhat of a blur with the scramble to finish off campaigns, deliver end of year reports, start prepping for 2022 and not to mention personal planning for the holidays. So, for some, keeping abreast of technology news last month may not have been a priority.

Strange Twists and Surprises of Morgan Wallen’s Reputation Resilience

Reputation Specialist Michael Toebe

Entertainer Morgan Wallen. In a crisis of reputation, believing one has taken all the necessary steps to earn forgiveness, either on a small or large scale, to deserve restoration, might not play out that way in reality.

2022 is the year to harness the power of optimism

PR in High Definition

During a mere number of years, many of us have the felt the effects which followed on from the COVID-19 pandemic. We’ve been bombarded with constant negative news from the spread of new variants, to reports of impending climate doom and political upheaval.

Interning at Hoffman: PR with Flavor

The Hoffman Agency

By Hannah Harding, Account Coordinator . Starting as a full-time intern with Hoffman is like eating Pad Thai at a spice level four. It’s delicious and can be a lot to handle at first; the taste buds can become a touch overstimulated.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

New year, new me? Sharpening your comms plans in 2022 and beyond

PR in High Definition

January has long been known as the time for creating new plans and pushing for change in our personal lives. The same goes for our professional lives, as we set new priorities by embarking on new projects as much as driving forward older ones.