Wed.Jan 26, 2022

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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. To break through the noise of millions of pitches out there, knowing your audience, being on point with your story and building long-term relationships with journalists are essential ingredients.

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11 all-too-common public mistakes made by people without media training

Agility PR Solutions

In Man on Fire, Denzel Washington plays a bodyguard who says, “There’s no such thing as tough. There’s trained and untrained.” Although he was talking about violence in the close protection industry, his advice also applies to media and public relations. You can be as charismatic, canny, and charming as you like, but that talent […]. The post 11 all-too-common public mistakes made by people without media training appeared first on Agility PR Solutions.

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What Have You Done for Me Lately?

HMA Public Relations

What you spend on public relations should be considered an investment in your brand and a revenue generator. Read more from Abbie Fink on the role of PR and the importance of measuring its results.

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5 public relations strategies to try in the new year

Agility PR Solutions

If you own your own business or hold a position that is responsible for making the business stand out against competitors, you probably already know this can be a tough job. Even if you are very personable and good with people, you will learn that it takes more than that to effectively relate to the […]. The post 5 public relations strategies to try in the new year appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Our tech news roundup for January 2021

PR in High Definition

The end of last year seemed somewhat of a blur with the scramble to finish off campaigns, deliver end of year reports, start prepping for 2022 and not to mention personal planning for the holidays. So, for some, keeping abreast of technology news last month may not have been a priority. Not to worry though, we have you covered. Here is a roundup of some tech news from the past month.

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2022 is the year to harness the power of optimism

PR in High Definition

During a mere number of years, many of us have the felt the effects which followed on from the COVID-19 pandemic. We’ve been bombarded with constant negative news from the spread of new variants, to reports of impending climate doom and political upheaval. In many ways, the negativity has been almost inescapable. Happy stories have certainly been in short supply, but now that we’re finally starting to see the blue skies shining through, there is no reason to repeat this trend in 2022.

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State of influencer marketing: New report reveals top trending Instagram topics for 2022

Agility PR Solutions

Where is influence marketing heading in 2022? New research from IM-focused AI platform HypeAuditor reveals valuable insights into the industry, focusing primarily on Instagram, TikTok, and YouTube—detailing the evolutions that occurred in 2021 and the predicted trends for the year ahead. The firm’s third annual State of Influencer Marketing 2022 report analyzes Instagram influencers’ accounts […].

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New year, new me? Sharpening your comms plans in 2022 and beyond

PR in High Definition

January has long been known as the time for creating new plans and pushing for change in our personal lives. The same goes for our professional lives, as we set new priorities by embarking on new projects as much as driving forward older ones. 2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel.

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Strange Twists and Surprises of Morgan Wallen’s Reputation Resilience

Reputation Specialist Michael Toebe

Entertainer Morgan Wallen. In a crisis of reputation, believing one has taken all the necessary steps to earn forgiveness, either on a small or large scale, to deserve restoration, might not play out that way in reality. People do find out at times that they are not forgiven and their errors are not only not forgotten but are still burning trash in the minds of critics and adversaries.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Interning at Hoffman: PR with Flavor

The Hoffman Agency

By Hannah Harding, Account Coordinator . Starting as a full-time intern with Hoffman is like eating Pad Thai at a spice level four. It’s delicious and can be a lot to handle at first; the taste buds can become a touch overstimulated. But there’s a reason it’s my favorite food – it gets even better with time, and the flavor grows as you go. As the daughter of a chemical engineering Ph.D. and lover of content creation, I’ve been torn between pursuing STEM or communications for as long as I can rem