Wed.Nov 13, 2019

Personal Branding: What It Is and How to Do It Right

B2B PR Sense

Personal branding puts you in front of your brand instead of behind it. It's not about dressing you up and giving you a script. It is about taking you -- the person you really are -- and showing your audience what you're all about. A personal brand is a relatively new concept.

Why ‘soft skills’ are a solid investment for PR pros

PR Daily

PR insider Jamie McLaughlin shares what PR agencies and internal teams are looking for in their ideal candidate. Plus, we share top job listings for communications experts on the move. Editor’s note: This piece is part of a series.

Travel 110

Public Relations Holiday-Checklist

Critical Mention

Oftentimes, offices are less occupied when the holidays are around the corner. Employees go on vacations, some travel to visit loved ones and others use the time as a break from work.

How LinkedIn Can Help You Build Your Network And Your Brand

Maine PR Maven

To become successful in business, you have to think beyond hiring employees or hitting sales numbers. You have to build a brand — both in person and online. As Amazon’s CEO Jeff Bezos puts it, “a brand for a company is like a reputation for a person.” In other words, it means everything.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

6 meaty content marketing metrics to monitor

PR Daily

Don’t waste your time on fluffy stats that don’t drive business results. Instead, track email subscriptions, dwell time and lead generation. Are your content marketing efforts accomplishing anything substantial? How do you know? How are you measuring the weight and worth of your efforts?

More Trending

What purpose-driven companies need to know about Gen Z

PR Daily

This emerging tier of future leaders has a lofty collective vision and a tenacious desire to realize their ideals. Businesses can and should partner with them for a more responsible tomorrow. Greta. Zendaya. Mr. Beast.

5 factors that drive event engagement for financial services

Agility PR Solutions

With the markets for banking, asset management, and wealth management experiencing high levels of saturation and competition, financial pros are increasingly seeking ways to communicate more efficiently with clients while optimizing their level of personalization.

How Michelle Garrett aces her workday as a solo PR pro

PR Daily

Going into business for yourself isn’t for every PR professional. Here’s how one PR pro makes it work, and what helps her get through the day. What separates the solo PR pros from their agency or in-house colleagues? Not a whole lot when it comes to managing the stresses of a job in communications.

How emerging tech is creating critical new outreach strategies

Agility PR Solutions

Today’s tech innovation moves at a dizzying pace—meaning brands have more consumer engagement channels available than ever before.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The keys to reaching millennials: aesthetics, purpose, convenience

PR Daily

Younger consumers are crucial audiences for organizations eyeing future growth. Reaching them hinges on understanding what they want from your organization. The millennial market is huge. Numbering near 90 million, the millennial population in the U.S.

Branding amid hot-button cultural movements—how to toe the line

Agility PR Solutions

Over the last decade or so, social movements have been blossoming and expanding around the globe. People are joining in solidarity to protest gender inequality, racism, marriage equality, and much more.

Brand 85

We’re looking to honor the best in PR

PR Daily

You do great work. Get the rewards you deserve by entering Ragan’s PR Daily Awards. You work hard in the PR field. Your efforts have boosted your organization’s reputation, earned coverage in top media outlets, resolved complicated crises and more. Shouldn’t you be recognized for it?

Media Moves at The Information & Politico, CNN Underscored Welcomes E-Commerce Editor

Cision

Kevin Dugan joins The Information, Meridith McGraw new at Politico, and more. Media Blog

Media 120

Carl’s Jr. jettisons ‘sex sells’ ads, Hyatt eliminates travel-size toiletries, and Microsoft’s diversity and inclusion report

PR Daily

Also: Juul to lay off 650 workers by year-end, Google will label slow-loading websites, Facebook offers payment feature, and the top PR and marketing trends for 2020. Good morning, PR pros: Don’t expect to see swimsuits in Carl’s Jr.

Why brand authenticity matters in 2019

NewsWhip

A key focus at the Holmes Report’s #PRovoke19 conference this year was a word we’ve all heard before: authenticity. But what does it mean for a brand to be authentic in 2019? How can a company earn the right to speak out on certain issues or instill them as core values heading into 2020?

Brand 78

Are you worthy of the title “Communicator of the Year”?

PR Daily

Ragan and PR Daily’s Communicators of the Year and Rising Star Awards will showcase the industry’s best individual comms practitioners and teams. Deadline for entries is Dec. The post Are you worthy of the title “Communicator of the Year”? appeared first on PR Daily. Ragan Awards

Media Moves at The Information & Politico, CNN Underscored Welcomes E-Commerce Editor

TrendKite

Kevin Dugan joins The Information, Meridith McGraw new at Politico, and more

Media 62

Political balance in broadcast media restored

Stephen Waddington

A recent Ofcom report has reset bias in broadcast media during the election campaign. That’s a good thing. While newsprint remains partisan broadcast media is holding the line in scrutinising political parties and candidates during the current election.

UK Media Update: Investment & Pensions Europe

TrendKite

Media 62

Measurement stupid, is solution to PR talent challenge

Stephen Waddington

If the PR industry measured its work properly it would be able to charge more and pay better. Talent remains the number one challenge for the public relations industry. At every level of the industry, and in every region of the world, there is a challenge in recruiting and retaining talent.

Lauren Steadman: You have to make mistakes in order to progress

TrendKite

Team GB paratriathlete Lauren Steadman discussed her experience dealing with losses of confidence, failure and having the bravery to realise your potential at the launch of Cision’s Empower initiative

62

Which Democratic Presidential Candidates Receive the Most Media Attention?

CivicFeed Insights

The fifth Democratic primary debate in November will see ten candidates on stage, with today as the deadline to qualify. Of these ten candidates, we looked to understand how their media coverage has changed since the week following the October debate, and who’s dominating the lion’s share of media coverage moving into November.

Radio 40

What is your Inspiration?

HMA Public Relations

How do you get inspired? Autumn noticed she has a routine to get to her “aha!” moment. Check out some of her tricks to find inspiration. The post What is your Inspiration? appeared first on HMA Public Relations. Featured HMA Public Relations PR Observations and Preferences Autumn Jarrett blogs Inspiration writers block

Facebook Pay Takes on Apple Pay, Google Wallet (and Gathers More Advertising Data)

Flack Me

Category: Flack Me Summary: Facebook launched a new payment service on Tuesday that will let users of its family of apps — including Instagram, WhatsApp and Messenger — send and receive money and make purchases

On becoming a PRIA Fellow

Prakkypedia

I’m a Fellow of the PR Institute of Australia! Thank you to the person (or persons) who nominated me. This is an honour in the public relations industry and means I join sixteen others who have been elevated to the status of Fellow in South Australia, six of them women.