Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well. PR is playing an increasingly integral role in the marketing mix. As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers.

Comparison 294

Comparison Advertising Advertising Analytics 294

Ronn Torossian

JULY 18, 2017

One of the key factors to PR success is a plan, otherwise you won’t know whether you are accomplishing your PR goals. Decide on What You Want to Highlight. If you decide on more than one thing you want to bring attention to or show your expertise, you might want to focus on just one at a time. Your focus might also have to do with what you want to accomplish using PR.

Blogging 150

Blogging Agency Strategy Publicity 150

Prowly

JULY 18, 2017

As a professional social media network, LinkedIn was created for individuals to be able to showcase their complete brand in one place. When building your personal brand, presenting your identity and establishing a professional reputation are key. The post Building Your Personal Brand on LinkedIn appeared first on Prowly Magazine.

LinkedIn 150

LinkedIn Brand Branding Reputation 150

PRSay

JULY 18, 2017

Sorry for posting this, I know you’re busy. I just wanted to reach out and hopefully offer something that might help. Does this above sentence feel right to you? If you’ve heard me speak or read any of my other posts, you probably noticed something odd about it. It’s true — I do know you’re busy. And I do want to help. But I’ve learned — over a long period of time and through lots of emotional growth (even occasional anguish) — that the best way I can help is to not devalue what I have to offer

Pitching 117

Pitching Writing Examples Media Relations 117

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ReimaginePR

JULY 18, 2017

The post Montreal IWF Conference 2017 appeared first on ReimaginePr.com.

Conference 136

Conference 136

Presspage

JULY 18, 2017

1. Underestimate your audience. A great way to make sure your audience and journalists will not want to read your content, is by underestimating them. Providing information that your audience will likely know, explaining the obvious or straight out belittling your reader will ensure your content will be put away. Never treat your reader or viewer as an equal.

How To 90

How To Guidelines Writing Consumer 90

Stern + Associates

JULY 18, 2017

As a thought leader, corporate decision makers, policymakers and media institutions depend on your research to support changes and ideas happening in the world. You’re called upon for two reasons: The post Professor Marketing 101: How to Boost Your Thought Leadership Strategy appeared first on Stern Strategy Group.

Leadership 80

Leadership Strategy How To Marketing 80

Solo PR Pro

JULY 18, 2017

As a Solo PR Pro it is not enough to do a great job for clients, you must be able to show them results in a way that is meaningful to them. Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. Still, even with clear expectations, once you are faced with actually pulling together a report, it can be daunting.

Measurement 40

Measurement Report Analytics Guidelines 40

HMA Public Relations

JULY 18, 2017

Bre is a sucker for online quizzes. So when she stumbled upon this grammar quiz from PR Daily, this English major knew she had to take it. [Click below for more]. The post For All You Grammar Girls and Boys appeared first on HMA Public Relations.

Publicity 40

Publicity Media Relations Media 40

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Karen Freberg

JULY 18, 2017

It’s almost that time of the year where professors, students, and faculty all come together to start another great academic year. Yet, the few weeks before the semester starts, this is where a lot of professors are actively working on their classes and updating their materials for the upcoming semester. This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me.

Social Media 40

Social Media Resources Media Case Study 40

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? After all, if the questions are too obvious, it’s likely to be boring, but if the outcomes are unpredictable, could it backfire? Like any PR vehicle designed to generate positive press response, the success of even an inexpensive omnibus survey begins with careful design and a strong media strategy.

Survey 136

Survey How To Construction Data 136

Cision

JULY 18, 2017

It is a well-known and accepted ideology that good communication skills are the key to achieving success in every aspect of life. It is, therefore, no surprise that the same is true for the success of an organization, which can be measured, and quite frankly, determined by their communication and reputation. For anyone tasked with such a responsibility, it’s clear that a solid PR and communications strategy doesn’t grow on trees.

Case Study 150

Case Study Strategy Communications How To 150

Sword and the Script

JULY 18, 2017

Consumer technology has had a serious impact on expectations for business software. Why, the business user asked, can I unwrap a new mobile device an intuitively understand how to use it, but the business software I use at work requires several hours or days of training? The colloquial phrase for this trend is the “consumerization of information technology.

Trends 74

Trends Marketing Software Media 74

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Communications Conversations

JULY 18, 2017

My daughter is nine (soon to be 10). And, apparently, age 9 is now the socially acceptable time to ask for (and in many cases, receive) a phone. In fact, it’s happening earlier than age 9, believe it or not. Some of her friends had phones TWO YEARS AGO (yep–second grade folks). For all I know, some kids might have had phones when they were in kindergarten!

Instagram 60

Instagram Comparison Video Marketing 60

Ishmael's Corner

JULY 18, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Mark Twain famously said, “I never quarrel with a man who buys ink by the barrel.” Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media.

Company 75

Company Media Storytelling Communications 75