Wed.Sep 06, 2017

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PR Tips On Being Quoted In The Media

ImPRessions - Crenshaw Communications

As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Others involve a chance to comment about a breaking news story or issue. In the latter case, we sometimes experience disappointment. We work to generate a quick opportunity for a client or colleague, only to have it fizzle when the finished story fails to include their remarks.

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The Times to Avoid Making a News Announcement

Shift Communications

You’ve put a ton of time, effort, blood, sweat and tears into a news announcement. You’ve developed sound messaging, created killer creative content, drafted a fantastic press release and wrote thoughtful, tailored pitches to reporters you’re convinced will jump all over the news. It’s game day and you’re ready to go. It’s your time to shine, and you know it.

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Trending Sources

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The Diana myth: Why she haunts us still — 20 years after her death

Mark My Words

CBC News, 30th August 2017. “We’ve bought into the marriage of the young royals who are channelling their mother and channelling the fact that by hook or by crook their mom changed the Royal Family … forced them into a new way of communicating,” says Mark Borkowski, a British public relations expert who has worked with everyone from Michael Jackson to Mikhail Gorbachev.

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Texas-Sized Crisis: 7 Steps to Communicating During a Disaster

Reputation Us

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster. Published : August 31, 2017 in the Credit Union Times. Authored By : Casey Boggs, president of LT Public Relations. One of the best outcomes of thinking about a crisis before it happens is the chance to consider your credit union’s strategy in advance. But honesty, if you are a credit union in Texas, the situation is beyond the point of preparing for a crisis.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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HSBC joins Bell Pottinger exodus after S. Africa scandal

Mark My Words

BBC News, 6th September 2017. “If you are employed to manage a reputation and your reputation is shot, then it is not a good day,” said Mark Borkowski, founder of Borkowski PR. Read the full article here. .

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Investor walks away from Bell Pottinger as South African race row deepens

Mark My Words

The Week, 6th September 2017. Mark Borkowski, founder of Borkowski PR, told the BBC : “If you are employed to manage a reputation and your reputation is shot, then it is not a good day.” Read the full article here.

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Building awareness for your budding business

BradleyPR

Start-up companies start out small. That’s the way every business works. So how do you build awareness for your brand when all of your staff could carpool to work in the same car? Many start-up companies don’t have the funds to hire a firm or designated employee to do its public relations work. Most employees [.].

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Need more media coverage? Here’s how to make journalists happy

Axia PR

3 ways to get reporters to cover your company’s news. What’s your company doing to get media coverage? If the answer is to focus specifically on your company , it’s time to rethink your strategy. It’s not about you; it’s about the journalist. More importantly, it’s about making the journalist happy. So, what can your PR department or agency do to get media coverage?

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Insta Insights

HMA Public Relations

Last summer, Instagram came out with its own native analytics. And while the tool is better than nothing, Bre believes that it could use a major upgrade. [Click below for more]. The post Insta Insights appeared first on HMA Public Relations.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.