Thu.Nov 08, 2018

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Four social media channels most communicators overlook

Communications Conversations

Facebook. Instagram. Twitter. LinkedIn. These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn.

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What are you doing to challenge the perception of public relations?

Stephen Waddington

Practitioners hold the key to challenging the perception of public relations in the media and popular culture according to CIPR President Sarah Hall. Sarah Hall challenged the portrayal of PR people in the media and popular culture in a keynote this morning at Leeds Trinity University Journalism and Media Week 2018. She proposed a simple test to call out b t.

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University of Maryland Shifts Position to Avoid PR Backlash

Ronn Torossian

When student athlete Jordan McNair collapsed during football practice at the University of Maryland last May, then died in the hospital a few weeks later, many wondered who, at the school, would take the blame. Months passed… yet nothing happened. Even as reports of rough treatment by the coaching staff and a so-called “no-quit” policy […]. The post University of Maryland Shifts Position to Avoid PR Backlash appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Reputation 101—how you’re perceived will likely impact your business

Agility PR Solutions

Your reputation is all about how others perceive you. Whether it’s in a positive or negative way, this perception cast down on you can impact your personal and professional relationships. If you want to shine a positive light on yourself and your business, you need to figure out how to best manage your image. Customer […]. The post Reputation 101—how you’re perceived will likely impact your business appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How Social Media Adds Extra Sizzle To Your Other PR Efforts

PR Insiders

In last week’s PR Insider I discussed some of the differences between social media marketing and social media PR, and I have to report that I was happily surprised at the overwhelming response I received as a result. Clearly, this was a topic that resonated with many of our PR Insider subscribers. So, I thought it […].

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The Great Debate: Early Bird or Night Owl?

HMA Public Relations

A few years ago, I wrote a post titled “A.M. All Star or P.M. Powerhouse?” Back then, I wrote it because I honestly had no idea […]. The post The Great Debate: Early Bird or Night Owl? appeared first on HMA Public Relations.

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Customer identification is key to personalization—yet most are anonymous until checkout

Agility PR Solutions

Customer identification is the first step necessary to personalize the shopping experience, yet most in-store shoppers are anonymous until they check out. According to the newly released 2018 Customer Experience/Unified Commerce Survey from retail management consulting firm BRP, only 13 percent of retailers identify customers when they walk in the store and another 10 percent […].

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7 creative ways to use Muck Rack’s Who Shared My Link tool

Muck Rack

7 creative ways to use Muck Rack’s Who Shared My Link tool

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6 Ways to Get Started with Marketing AI

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Almost all marketers have the same question about artificial intelligence: How do I get started? You don't need to know it all to build a competitive advantage with AI in your business and career.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.