Thu.Nov 08, 2018

Four social media channels most communicators overlook

Communications Conversations

Facebook. Instagram. Twitter. LinkedIn. These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies.

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Using Digital PR to justify your budget for 2019

TrendKite

Developing a budget is never an easy task. We have developed a series of tips on how you can use the Digital PR framework to create a more sound strategy and justify your communications budget in 2019

What are you doing to challenge the perception of public relations?

Stephen Waddington

Practitioners hold the key to challenging the perception of public relations in the media and popular culture according to CIPR President Sarah Hall. Sarah Hall challenged the portrayal of PR people in the media and popular culture in a keynote this morning at Leeds Trinity University Journalism and Media Week 2018. She proposed a simple test to call out b t. “PR

University of Maryland Shifts Position to Avoid PR Backlash

Ronn Torossian

When student athlete Jordan McNair collapsed during football practice at the University of Maryland last May, then died in the hospital a few weeks later, many wondered who, at the school, would take the blame. Months passed… yet nothing happened.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 enduring functions of public relations

PR Daily

Two is the new five. When people ask what will happen in the next five years, chances are that whatever it is will happen in just two. A colleague said that at a recent seminar, and it really captures the chaotic pace of change we all must now endure.

More Trending

3 content secrets to turn the curious into customers

PR Daily

Content marketing has earned its reputation for delivering results. More and more businesses are investing in content marketing initiatives that educate, inspire and entertain. Though all that engagement is nice, the best programs deliver the most relevant business-building conversions.

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9 tactical tips for promoting your business

Agility PR Solutions

If you want to secure new customers, grow your reputation, and increase your brand awareness, you need to embark on various marketing tactics that will push your company in front of your target audience. You’ll be happy to learn there are a variety of techniques you can adopt to suit your budget.

Infographic: Statistics to drive your 2019 email marketing efforts

PR Daily

Does email marketing still pack enough punch to warrant the effort? According to an infographic. from EveryCloud , 55 percent of organizations say that email accounts for more than 10 percent of their sales.

Customer identification is key to personalization—yet most are anonymous until checkout

Agility PR Solutions

Customer identification is the first step necessary to personalize the shopping experience, yet most in-store shoppers are anonymous until they check out.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to rethink your corporate communications for 2019

PR Daily

The way people work has changed dramatically in just the past few years. These days it takes outside-the-box thinking for internal communicators to keep employees engaged. If you’re struggling to come up with fresh ideas, the experts at the 2018 Corporate Communicators Virtual Summit want to help.

How Social Media Adds Extra Sizzle To Your Other PR Efforts

PR Insiders

In last week’s PR Insider I discussed some of the differences between social media marketing and social media PR, and I have to report that I was happily surprised at the overwhelming response I received as a result. Clearly, this was a topic that resonated with many of our PR Insider subscribers.

RyanAir fires crew over viral fake photo

PR Daily

How should your organization fight back when it’s the target of spurious allegations? RyanAir, the discount airline based in Ireland, was the target of photo, posted on social media, showing its employees sleeping on an airport floor.

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The Great Debate: Early Bird or Night Owl?

HMA Public Relations

A few years ago, I wrote a post titled “A.M. All Star or P.M. Powerhouse?” Back then, I wrote it because I honestly had no idea […]. The post The Great Debate: Early Bird or Night Owl? appeared first on HMA Public Relations. Featured HMA Public Relations Shameless Self Promotion

Vice plans up to 15 percent staff cuts

PR Daily

Many news media outlets are embracing digital models to grab eyeballs and stay competitive—but even digital-first publications are struggling. On Wednesday, The Wall Street Journal reported that Vice Media plans to cut its staff by up to 15 percent, due to declining readership and revenue.

7 creative ways to use Muck Rack’s Who Shared My Link tool

Muck Rack

7 creative ways to use Muck Rack’s Who Shared My Link tool

The ‘AI Anchor’ in China

Doctor Spin

Well, this escalated quickly. So, the Chinese government has found a way to cut costs and add speed to their news broadcasting by using a virtual news anchor modeled on a human. I wouldn’t actually characterise this as ‘artificial intelligence’ since it’s more of a puppet running on text inputs and some advanced machine learning algorithms.

6 Ways to Get Started with Marketing AI

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Almost all marketers have the same question about artificial intelligence: How do I get started?

The ‘AI Anchor’ in China

Doctor Spin

Well, this escalated quickly. So, the Chinese government has found a way to cut costs and add speed to their news broadcasting by using a virtual news anchor modeled on a human. I wouldn’t actually characterise this as ‘artificial intelligence’ since it’s more of a puppet running on text inputs and some advanced machine learning algorithms.