Onclusive

MAY 1, 2018

Three essentials of measuring your financial earnings news and developing the right message. Publicly traded companies release their earnings (essentially, their profits) four times a year through an earnings release, typically followed by an earnings call, where CEOs and CFOs can offer color and insight into their results as investors make decisions about their stock.

Software 150

Software Financial Measurement Report 150

Ronn Torossian

MAY 1, 2018

No one wants their brand connected with a tragedy. But it could happen. In fact, it does happen, a lot more than we would like. Think about these recent headlines…. A Southwest pilot and former fighter jock safely landed a flight after losing an engine and having to turn around and make an emergency stop. That incredible feat made headlines across the country and around the world.

Crisis Communications 150

Crisis Communications Crisis Communications Engineering 150

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. But a byline program takes preparation, focus, and an ongoing commitment to high-quality content.

B2B 147

B2B Leadership Customer Service eBook 147

Melissa Agnes

MAY 1, 2018

If you outsource your organization’s social media marketing and have not yet considered this, then your brand is at risk! Many organizations outsource their social media marketing for one reason or another. Unfortunately, few of them consider what they expect of their outsourced team in the event of a rising risk. In this crisis ready video, I discuss some important points to consider and develop protocol for, to ensure that your organization isn’t left exposed in the event of a risi

Social Media 145

Social Media Crisis Management Marketing Crisis 145

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Critical Mention

MAY 1, 2018

May the Fourth for Star Wars fans is the biggest day of the year—it’s a celebration of the Star Wars universe. This historic day amongst fans has also given birth to some of the most notable PR campaigns that “Used The Force” the past few years. As a PR pro these campaigns provide practical insight that can help take your PR career to the next level.

Film 73

Film Viral Newspapers Sports 73

Beyond PR

MAY 1, 2018

There’s no better way to amplify your brand than through a trusted third party endorsement. Audiences view earned media as the most authentic form of marketing , and influencer marketing, in particular, can be a huge boost. After you do the hard work of identifying a list of influencers, sending out your pitch and beginning a relationship, how can you ensure it’s beneficial?

Banking 68

Banking Retail Video Pitching 68

Inbound PR

MAY 1, 2018

Do you know what prewiring is? By the time you finish reading this blog post, you will. I recently read the McKinsey Mind which is a great, quick book that offers a simple problem-solving framework and quite a few consulting techniques, proven and tested by McKinsey and its people. We all know McKinsey so I think we can trust their expertise which is why I wanted to share with you my learnings from the book.

Blogging 50

Blogging 50

HMA Public Relations

MAY 1, 2018

Even though Abbie will soon be celebrating 25 years at HMA Public Relations and 31 years in the industry, she still invests in her professional development. The post Why I Still Invest in Professional Development appeared first on HMA Public Relations.

Industry 51

Industry Publicity 51

Solo PR Pro

MAY 1, 2018

Tom McMakin. The following is a guest post from Tom McMakin, CEO of Profitable Ideas Exchange (PIE). . Ashley looked out her office window on Broadway over at the Flatiron Building and counted the floors, calculating the approximate number of people who worked there. It was daunting. She had been a successful practice lead in a D.C.-based public relations firm and recently had spun out to set up shop in Manhattan.

How To 40

How To Case Study Technology Conference 40

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Mark My Words

MAY 1, 2018

Influence is a tricky one to measure. The word itself derives from the Latin influentia, meaning an influx. Influence flows out, imperceptibly, and its effects are more qualitative than quantitative. Take the Sunday Times’s big splash this week revealing findings from its investigation into Labour’s dominance on twitter during the 2017 election. According to research from Swansea University over 6500 accounts grouped pro-Corbyn can be linked to Russian domains.

Newspapers 60

Newspapers Media Measurement Print 60