Tue.Apr 20, 2021

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UK Media Moves including the New Statesman, JOE Media, The Times and more

Cision

Melissa Denes to join the?New Statesman?as Features Editor; Serena Kutchinsky appointed Director of Editorial at JOE Media; Alistair Dawber now Washington Correspondent for The Times.

Media 156
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The reincarnation of blogs—and new opportunities for marketers

Agility PR Solutions

Although there may be disagreement about when blogging was born, one thing is clear. Blogging has been reincarnated and the pandemic deserves a lot of credit for it. The best guess is that blogging got its name in the early to mid-1990s. The 7th Annual Survey of Bloggers last August and September by Orbit Media reported […]. The post The reincarnation of blogs—and new opportunities for marketers appeared first on Agility PR Solutions.

Blogging 176
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Social issues and marketing: why brands want to cause controversy

Awario

An ad campaign taking a position on social issues often causes backlash. However, it always increases brand awareness. Read how pros use one of the controversial marketing trends and what marketing issues they often struggle with.

Brand 170
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4 ways a smart public relations strategy can increase sales

Agility PR Solutions

Are you looking for effective ways to connect your product or service with the customers who need it? Of course you are; otherwise, you wouldn’t be in business! Many small business owners rely on tried-and-true marketing techniques, but this is only one piece of the puzzle. To truly solve the challenge of increasing sales and […]. The post 4 ways a smart public relations strategy can increase sales appeared first on Agility PR Solutions.

Strategy 155
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Axia CEO Jason Mudd earns Measurement Master certification

Axia PR

Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification. With this certification, Mudd is now an expert in measurable objectives, survey research, media analysis, data validation, web analytics, search engine optimization, integrated dashboards, and reporting communications results. Forbes named Mudd’s Axia as one of America’s best PR firms for 2021.

More Trending

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What’s the biggest challenge for companies today? A woeful lack of customer knowledge

Agility PR Solutions

Ah, the customer. The person who represents the endgame of all your marketing and communications work—and what should be the most important component of your brand strategy. You’d think comms pros would prioritize their ability to understand the targets to whom they’re reaching out, but new research from insight-led customer engagement firm Mapp reveals that […].

Company 95
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How to Create Social Media Content Which Drives Engagement?

PReview: A Blog by NewsVoir

Getting Engagement on social media for your brand is important… It’s a no brainer that content is the king of digital space. Both written and video content has a robust impact on the audience. The basic mantra to achieve online success is to connect with the audience and engage them. Having a solid plan, objectives, […]. The post How to Create Social Media Content Which Drives Engagement?

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Q&A: Aligning Personal and Corporate Political Beliefs

Culpwrit

Q. I’m graduating in May and hope to join an enlightened company that matches or at least accepts my political beliefs. Is that realistic these days or should I try to avoid it all together? -KG A. There probably is no better time to set a career goal that doesn’t necessarily conflict with your political […]. The post Q&A: Aligning Personal and Corporate Political Beliefs appeared first on culpwrit.

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The rise of cannabis media: Emerging opportunities and perfecting PR pitches

Muck Rack

The rise of cannabis media: Emerging opportunities and perfecting PR pitches

Pitching 100
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Add/Install WordPress to An Existing Website

Axia PR

Enhance the capabilities of your existing website by adding feature plug-ins from WordPress. The gradual shift of businesses to the digital world has drawn much attention toward building a solid online presence for your brand. One of the most critical aspects of this is to have an integrated website for your products and services. A website that extends its capabilities and includes user-friendly features is sure to attract customers and impact revenues.

How To 62
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Jay Z and LVMH: The Communications Perspective

Mark My Words

A look at the communications and reputation management rationale behind the major champagne deal confirms it as smart business for both parties: Today the news broke that French luxury giant LVMH has purchased 50% of Jay Z’s Armand de Brignac ‘Ace of Spades’ champagne. The deal has generated global business news headlines and has been applauded as shrewd negotiation on both sides by the vast majority of commentators.

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Tip for Tuesday – How to boost engagement on Tik Tok and Instagram

HMA Public Relations

Over the course of three days last week, Autumn had the opportunity to virtually attend the Chandler Chamber Marketing Summit. While most of us have probably attended our fair share of webinars over the past year, this was one of Autumn's favorite seminars. Click the link to read why!

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Hasbro’s Gender Neutral Potato Head

Mark My Words

Woke parents are applauding Hasbro’s announcement that it will create a gender neutral Mr Potato Head, simply called, Potato Head, as cultural conservatives everywhere are whining about the latest example of political correctness gone mad. Meanwhile, people are suddenly talking about a toy that, like so many Micronauts and Chatty Cathies, could easily have been bound for the dreaded Island of Lost Toys.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Protecting Your Brand from a Crisis

Konnect Agency

In a perfect world, emergencies would arrive with fair warning, and we would have time to prepare in advance. Unfortunately, that’s not always the case and crises tend to show up when they’re least expected. We live in a time where information is accessible 24-hours a day and there is an implied expectation of receiving information immediately.

Crisis 52
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The Marmite man will certainly be back.

Mark My Words

From recent headlines and tweets, you’d think that Piers Morgan was over and done for. Sure, he’s baited controversy in the past, his critics say, but now he’s gone too far… The backlash he’s sparked means he will never float again. A man who has made an art of being cancelled in the traditional sense of the word is, finally—the thinking goes—cancelled in the new, more robust sense of the word.

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Navigating Taboo Topics in Media Relations and Social Media

Konnect Agency

Navigating sensitive topics isn’t easy, particularly when a brand has to do it out of necessity rather than choice because it operates in a “sensitive” category. As a publicist, you are talking with the media daily as they are the gatekeepers when it comes to deciding if they are willing to include your client in their media coverage.

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Shoddy values drove Deliveroo’s historic flop

Mark My Words

It’s being described as ‘the worst IPO in London’s history’. What can we learn from Deliveroo’s historic flop? The public’s perception of their values played no small part in the poor performance. Sure, the money-men are blaming various details about the IPO process. Deliveroo’s advisers blamed short sellers for the plunge; others say Deliveroo priced its offering badly.

Ethics 60
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Creative Ways to Involve Celebrities and Influencers With your Brand

Konnect Agency

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors. As an alternative to paid media, these partnerships have proven to garner press and widespread attention organically.

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European Super League’s Launch is an historic Comms disaster

Mark My Words

Furore among football fans this week as news leaked that 12 of the world’s biggest clubs were breaking away from the sport’s governing bodies to form a ‘European Super League’ (ESL). The revelation wasn’t so much announced as dropped like a ballistic missile and has, both operationally and in terms of potential fallout, been a disaster for those involved.

Sports 60
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The Chauvin Trial Verdict

The Hoffman Agency

Today’s verdict brings us to the close of a year-long fight for justice that re-ignited a larger discussion on police brutality and systemic racism in the United States. We’re relieved that justice has been served to the officer found responsible for George Floyd’s death, though our hearts remain heavy with the loss of Floyd and countless other black Americans who have fallen victim to this widespread failure of our law enforcement system.

System 48
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The subjective objective theory of contract interpretation and google

Practical Law Construction

As recently discussed, contract interpretation is, relatively, easy when the words are very clear. But once a potential ambiguity is identified, it becomes necessary to look at what makes commercial sense, as well as what has been described as the factual background, or the “matrix of fact” referred to in Prenn v Simmonds. More recently, this was described as “the background knowledge which would reasonably have been available to the parties in the situation in which they were

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Meghan & Harry: the view from America

Mark My Words

Over here in the UK, the story of Meghan and Harry’s tell-all interview is all-consuming. Expectation has only intensified as it draws nearer. But what about in middle America, where people have already seen it? We circulated a survey which brought to light some interesting findings. We reached out to young people mostly in the middle of America—the Midwest, Texas, and the mountain states—and found that Meghan’s testimony played well amongst Gen Z.

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The Bedrock of Success — Accountable: The Hoffman Agency Core Values, Part 3

The Hoffman Agency

By Hayley Hendrickson, Intern. At Hoffman, we believe that it’s the people who make our teams truly valuable, and it’s the trust they cultivate that makes us successful as an agency. As we continue an exploration of our values, we turn our focus to Accountable, which emphasizes the importance of not only carrying out our many roles and responsibilities, but also taking ownership when obstacles surface or things go awry.

Agency 36
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PR Trends: Cision 2021 Global State of the Media Report

wiredPRworks

What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Access your copy here. Note: all graphics via the report. Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries.

Report 52
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PR Trends: Cision 2021 Global State of the Media Report

wiredPRworks

What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Access your copy here. Note: all graphics via the report. Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries.

Report 40
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.