Tue.Apr 20, 2021

The complete Clubhouse guide: 8 steps to tap into social audio

PR Daily

Here’s a roadmap to navigate the social audio craze and tap into the potential of the latest viral social platform. Clubhouse buzz is at a fevered pitch. With 10 million users and a $1 billion valuation, the app blends networking, panel discussions and live podcasts in an addictive experience.

The reincarnation of blogs—and new opportunities for marketers

Agility PR Solutions

Although there may be disagreement about when blogging was born, one thing is clear. Blogging has been reincarnated and the pandemic deserves a lot of credit for it. The best guess is that blogging got its name in the early to mid-1990s.

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Social issues and marketing: why brands want to cause controversy

Awario

An ad campaign taking a position on social issues often causes backlash. However, it always increases brand awareness. Read how pros use one of the controversial marketing trends and what marketing issues they often struggle with

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Experts advise careful, coordinated response to Chauvin trial verdict

PR Daily

As the country reacts to the court’s decision, communicators are weighing how to take a stand. When George Floyd was killed in May 2020, outrage over police brutality and systemic racism spilled into the streets around the world.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

UK Media Moves including the New Statesman, JOE Media, The Times and more

Cision

Melissa Denes to join the?New New Statesman?as as Features Editor; Serena Kutchinsky appointed Director of Editorial at JOE Media; Alistair Dawber now Washington Correspondent for The Times. Media Blog

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More Trending

B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

Sword and the Script

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Even those that achieve it…let it slip through their fingers with talent turnover. I got a call from a former colleague the other day looking for help.

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How to prepare corporate statements ahead of the Derek Chauvin verdict

PR Daily

The moment calls for comms pros to find rational language for an irrational event.

What’s the biggest challenge for companies today? A woeful lack of customer knowledge

Agility PR Solutions

Ah, the customer. The person who represents the endgame of all your marketing and communications work—and what should be the most important component of your brand strategy.

Axia CEO Jason Mudd earns Measurement Master certification

Axia PR

Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 ways a smart public relations strategy can increase sales

Agility PR Solutions

Are you looking for effective ways to connect your product or service with the customers who need it? Of course you are; otherwise, you wouldn’t be in business! Many small business owners rely on tried-and-true marketing techniques, but this is only one piece of the puzzle.

The rise of cannabis media: Emerging opportunities and perfecting PR pitches

Muck Rack

The rise of cannabis media: Emerging opportunities and perfecting PR pitches

How to Add/Install WordPress to An Existing Website

Axia PR

Enhance the capabilities of your existing website by adding feature plug-ins from WordPress. The gradual shift of businesses to the digital world has drawn much attention toward building a solid online presence for your brand.

Jay Z and LVMH: The Communications Perspective

Mark My Words

A look at the communications and reputation management rationale behind the major champagne deal confirms it as smart business for both parties: Today the news broke that French luxury giant LVMH has purchased 50% of Jay Z’s Armand de Brignac ‘Ace of Spades’ champagne. The deal has generated global business news headlines and has been applauded as shrewd negotiation on both sides by the vast majority of commentators. A communications and reputation perspective of the deal confirms this consensus.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Create Social Media Content Which Drives Engagement?

PReview: A Blog by NewsVoir

Getting Engagement on social media for your brand is important… It’s a no brainer that content is the king of digital space. Both written and video content has a robust impact on the audience. The basic mantra to achieve online success is to connect with the audience and engage them.

Hasbro’s Gender Neutral Potato Head

Mark My Words

Woke parents are applauding Hasbro’s announcement that it will create a gender neutral Mr Potato Head, simply called, Potato Head, as cultural conservatives everywhere are whining about the latest example of political correctness gone mad. Meanwhile, people are suddenly talking about a toy that, like so many Micronauts and Chatty Cathies, could easily have been bound for the dreaded Island of Lost Toys. The only question is what will they do with the profits.

Q&A: Aligning Personal and Corporate Political Beliefs

Culpwrit

I’m graduating in May and hope to join an enlightened company that matches or at least accepts my political beliefs. Is that realistic these days or should I try to avoid it all together? -KG

Meghan & Harry: the view from America

Mark My Words

Over here in the UK, the story of Meghan and Harry’s tell-all interview is all-consuming. Expectation has only intensified as it draws nearer. But what about in middle America, where people have already seen it? We circulated a survey which brought to light some interesting findings. We reached out to young people mostly in the middle of America—the Midwest, Texas, and the mountain states—and found that Meghan’s testimony played well amongst Gen Z.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Tip for Tuesday – How to boost engagement on Tik Tok and Instagram

HMA Public Relations

Over the course of three days last week, Autumn had the opportunity to virtually attend the Chandler Chamber Marketing Summit. While most of us have probably attended our fair share of webinars over the past year, this was one of Autumn's favorite seminars. Click the link to read why!

The Marmite man will certainly be back.

Mark My Words

From recent headlines and tweets, you’d think that Piers Morgan was over and done for. Sure, he’s baited controversy in the past, his critics say, but now he’s gone too far… The backlash he’s sparked means he will never float again. A man who has made an art of being cancelled in the traditional sense of the word is, finally—the thinking goes—cancelled in the new, more robust sense of the word. Never again shall this toppled statue find another plinth.

Protecting Your Brand from a Crisis

Konnect Agency

In a perfect world, emergencies would arrive with fair warning, and we would have time to prepare in advance. Unfortunately, that’s not always the case and crises tend to show up when they’re least expected.

Shoddy values drove Deliveroo’s historic flop

Mark My Words

It’s being described as ‘the worst IPO in London’s history’. What can we learn from Deliveroo’s historic flop? The public’s perception of their values played no small part in the poor performance. Sure, the money-men are blaming various details about the IPO process. Deliveroo’s advisers blamed short sellers for the plunge; others say Deliveroo priced its offering badly. I suspect something simpler. By the time trading started, no one was confident about Deliveroo’s guiding principles.

Navigating Taboo Topics in Media Relations and Social Media

Konnect Agency

Navigating sensitive topics isn’t easy, particularly when a brand has to do it out of necessity rather than choice because it operates in a “sensitive” category.

European Super League’s Launch is an historic Comms disaster

Mark My Words

Furore among football fans this week as news leaked that 12 of the world’s biggest clubs were breaking away from the sport’s governing bodies to form a ‘European Super League’ (ESL). The revelation wasn’t so much announced as dropped like a ballistic missile and has, both operationally and in terms of potential fallout, been a disaster for those involved.

Creative Ways to Involve Celebrities and Influencers With your Brand

Konnect Agency

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors.

The subjective objective theory of contract interpretation and google

Practical Law Construction

As recently discussed, contract interpretation is, relatively, easy when the words are very clear.

The Chauvin Trial Verdict

The Hoffman Agency

Today’s verdict brings us to the close of a year-long fight for justice that re-ignited a larger discussion on police brutality and systemic racism in the United States.

PR Trends: Cision 2021 Global State of the Media Report

wiredPRworks

What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Access your copy here. Note: all graphics via the report.

The Bedrock of Success — Accountable: The Hoffman Agency Core Values, Part 3

The Hoffman Agency

By Hayley Hendrickson, Intern. At Hoffman, we believe that it’s the people who make our teams truly valuable, and it’s the trust they cultivate that makes us successful as an agency.

Facebook moderates content ahead of Chauvin trial verdict, 1 in 3 workers will pursue a new job if forced to return to the office, and Parler returns to the App Store

PR Daily

Also: A federal Judge protects journalists covering Minnesota protests, brands share weed-friendly campaigns around 4/20, aviation industry responds to increased travel warnings, and more.