Deirdre Breakenridge

SEPTEMBER 9, 2019

Last September, the World Economic Forum published an article discussing what Millennials really want from businesses. What stood out immediately from the article appeared in the first sentence. “The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” The article went on to discuss how Millennials want to create change and value takes priority.

Ethics 218

Ethics Exercises Energy Corporate 218

Agility PR Solutions

SEPTEMBER 9, 2019

If your brand or client is trying to catch the fleeting attention of Generation Z, you’re going to need more than a static, old-school approach with your creative marketing. The immediacy of imagery and the compulsion of content are good focus points for creating the right kind of engagement, and new research from content solutions […]. The post 5 tips for developing brand creative that resonates with—and appeals to—Gen Z appeared first on Agility PR Solutions.

Creativity 72

Creativity Brand Branding Marketing 72

Ronn Torossian

SEPTEMBER 9, 2019

A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition. Mastering SEO, gathering analytics like clockwork, investing in paid search and social — all of these are intended to make […].

Consumer 150

Consumer Marketing SEO Analytics 150

PRSay

SEPTEMBER 9, 2019

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. But what happens when you discover that your organization doesn’t share your belief in that commitment? Better yet, what do you do when your allegiance to the company you work for directly contradicts the moral framework of your career? Such a scenario presented itself to me in 2010 and 2014.

Ethics 150

Ethics Public Affairs Government System 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 9, 2019

Did you hear about the 26-pound cat that recently became such an overnight viral sensation that the website of the animal shelter where the cat was available for adoption crashed numerous times? The local fire department even offered to adopt him as its first feline member. Becoming a viral sensation is every marketer’s dream. Many […]. The post Become a viral sensation—how to achieve every marketer’s dream appeared first on Agility PR Solutions.

Viral 80

Viral How To Local Social Media 80

Agility PR Solutions

SEPTEMBER 9, 2019

As physical stores continue their struggle to compete in a digital world, new research shows that today’s shoppers are increasingly more likely to bypass traditional retailers altogether. A new report from digital media and marketing trade association IAB shows that shoppers of “disruptor” (or direct) brands—those that are predominantly sold online, and marketed directly to […].

Consumer 66

Consumer Brand Branding Retail 66

Mark My Words

SEPTEMBER 9, 2019

CBC. Looking ahead, other observers see the possibility Andrew might find his position diminished within the House of Windsor. “He is not the big league,” British PR guru Mark Borkowski said in an interview last month. “He could be hung out to dry if necessary.” Read full article here: [link].

Interviews 60

Interviews 60

Agility PR Solutions

SEPTEMBER 9, 2019

Chief communicators are investing heavily in creativity to deliver better customer experiences that drive business growth. New research from global digital agency Isobar Global asserts that the customer experience has evolved into what now can be called a “Creative Experience”—using creativity to create distinct and connected experiences that create a place for brands to live […].

Creativity 66

Creativity Communications Agency Brand 66

Mark My Words

SEPTEMBER 9, 2019

The Mirror Mark Borkowski, a British PR expert, told Mail Online : “American PRs don’t get charm. They get size and power. “And they don’t understand the world outside America.” Read full article here: [link].

60

60

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

SEPTEMBER 9, 2019

The demand for talent is at an all-time high, and companies need to focus on building out robust and effective diversity and inclusion strategies that attract both permanent and contingent talent, according to new data released by global HR solutions leader Randstad Sourceright. According to results from the 2019 Talent Trendssurvey, 72 percent of permanent talent and […].

Data 60

Data Strategy Company Trends 60

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. However, just being nominated or shortlisted for an award can yield tremendous advantages. In fact, the benefits of winning an award outweigh the negative aspects—if you are strategic. . No joke: entering awards does actually require a lot of time and effort.

Case Study 66

Case Study Conference Advertising Advertising 66

Agility PR Solutions

SEPTEMBER 9, 2019

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Austin American-:Statesman Kara Carlson (@KaraCarlson2) has joined to cover technology, software and startups. Financial Times: Ed Crooks (@ed_crooks) is leaving the publication after 20 years. New York Times: […].

Software 60

Software Financial Technology Twitter 60

Muck Rack

SEPTEMBER 9, 2019

One woman’s 50-State search for kindness delivers a few PR lessons

80

80

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Axia PR

SEPTEMBER 9, 2019

Start incorporating video on your company’s social media platforms. Video is the biggest thing in social media right now. Over the last few years, it has become the cornerstone of many top corporations’ social media campaigns. However, even though people are increasingly consuming online videos on a daily basis, many companies still aren’t using digital video as part of their social media strategy.

Video 48

Video Social Media Corporate Consumer 48

Karen Freberg

SEPTEMBER 9, 2019

When you teach and consult in social media, there is always something new and fun to discuss with your students, colleagues, and clients. This is one of the really cool things to consider when working in this field – you are always learning, experimenting around with new things and platforms, and being able to share your insights with others. One of the things I have enjoyed always doing is learning about new platforms that are emerging and coming to the forefront of our industry.

Case Study 49

Case Study YouTube Video Trends 49

HMA Public Relations

SEPTEMBER 9, 2019

In celebration of the Rocky Mountain Emmy Awards, we're spending the next several weeks spotlighting nominees and winners from across the Valley. To kick it off is Mark Curtis of 12 News. The post #MediaMonday – Mark Curtis appeared first on HMA Public Relations.

Publicity 48

Publicity 48

PeakMetrics Insights

SEPTEMBER 9, 2019

Google Alerts is a powerful tool to stay on top of news. You can use it to track your organization’s reputation and see what competitors are up to or to understand when a particular topic is mentioned. But, over the years, we’ve seen an increased amount of people seeking more powerful alternatives. Here are a … Continue reading Why You Need a Google Alerts Alternative.

Google 40

Google Reputation Tools Marketing 40

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. sassy. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers.

Twitter 105

Twitter Marketing Social Media Viral 105

PeakMetrics Insights

SEPTEMBER 9, 2019

Google Alerts is a powerful tool to stay on top of news. You can use it to track your organization’s reputation and see what competitors are up to or to understand when a particular topic is mentioned. But, over the years, we’ve seen an increased amount of people seeking more powerful alternatives. Here are a few reasons you may be looking to adopt another solution: You’re missing results!

Google 40

Google Radio Mobile Analysis 40

The Stalwart Blog

SEPTEMBER 9, 2019

Some of you may know that I have an online review management service that I offer small and mid-sized businesses, by which I allow them to get feedback from customers after a recent experience. If it’s positive, the system encourages them to post something online, but if not, be able to give organizations an opportunity to right the wrong before that individual decides to go and tell the world about their dissatisfaction.

System 74

System Infographics Consumer Company 74

PeakMetrics Insights

SEPTEMBER 9, 2019

Google Alerts is a powerful tool to stay on top of news. You can use it to track your organization’s reputation and see what competitors are up to or to understand when a particular topic is mentioned. But, over the years, we’ve seen an increased amount of people seeking more powerful alternatives. Here are a few reasons you may be looking to adopt another solution: You’re missing results!

Google 40

Google Radio Mobile Analysis 40

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management