Thu.Feb 27, 2020

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Tips for Promoting Your Blog Content Across Social Media Platforms

Cision

The same content may not resonate with audiences on different social media platforms. So what works for each one?

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How PR should work with paid media

The Resolution Blog

It’s 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota. Having developed her career in the paid media space, Shanna […].

Media 156
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7 ways to deliver business value with military spouse employees

Agility PR Solutions

Military spouses—the husbands and wives or military members—offer an incredible value as an employee and leader for any type of business. Military spouses are centrally found, disciplined, educated, and a great workforce. Business leaders potentially overlook military spouses as a strong employment base due to their moves every 2-3 years, sometimes erratic schedules, and business experience.

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UK Media Moves including The Times, The Telegraph, Property Week and more!

Cision

Katie Gatens is now Digital Travel Editor at The Times, Chris Bennion has joined The Telegraph as TV and Radio Editor and Property Week promotes Emma Shone to News Editor.

Radio 120
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What can the PR industry learn from digital advertising?

Agility PR Solutions

Marketers who know the PR industry inside and out will tell you it’s a universal truth that earned media can be way more effective than paid media. However, in a more integrated age, it might be time to rethink that. Is there anything the PR industry can learn from the world of digital advertising? If […]. The post What can the PR industry learn from digital advertising?

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How to Measure your Digital PR Campaign

5W PR

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. While this is increasingly self-evident, many brands continue to struggle with how to measure the effectiveness of their digital PR campaigns.

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What do Millennials and Gen Z have in common when it comes to intimate brands?

Agility PR Solutions

Creating emotional connections with finicky younger consumers is anything but fun and games for brand marketers—except for the ones who actually manufacture those fun and games, according to the newly released Brand Intimacy 2020 Study, the largest study of brands based on emotions, now in its 10th year, from marketing intimacy agency MBLM. The firm’s new […].

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Thinking Critically with Robyn Stevens

Critical Mention

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future. Can you tell us a little about your background and how you got to where you are now?

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3 PR pitch examples that resulted in media coverage

Muck Rack

3 PR pitch examples that resulted in media coverage

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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#HMATurns40

HMA Public Relations

For today’s #ThrowbackThursday, we’re throwing it back to 40 years ago when our agency was founded. Wonder how we got to where we are today? Read more about our history as #HMATurns40! The post #HMATurns40 appeared first on HMA Public Relations.

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Top 23 UK based female influencers

Prohibition

Influencer marketing has taken the world of social media by storm. Almost every brand now has a dedicated section within their marketing strategy for influencers and it’s not surprising why. Influencers can be a really powerful way to convey your brands key messages, showcase products and services you offer and gain brand awareness to a wider audience that you otherwise may not be able to reach.

Fashion 96