Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness.

Communications 225

Communications Marketing Radio Airlines 225

PRSay

JANUARY 11, 2018

Tick tock. In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release. That’s right: Nearly 70 percent of journalists spend less than a minute reading a news release, according to a 2014 study by Greentarget. The rest spend one to five minutes. If your release is longer than 200 words, then seven out of 10 journalists probably won’t finish it.

Guidelines 148

Guidelines Survey Google Study 148

Communications Conversations

JANUARY 11, 2018

Sometimes, it kinda feels like we’re still living in 1995 as PR counselors. Doesn’t it? Consider this chart for a moment: Americans now spend a whopping 5 hours and 50 minutes with digital media on any given day. And just 25 minutes on print media. Think about that for a minute. And remind me again how important that hit in USA Today print edition is again.

Consumer 104

Consumer Print Reddit Video 104

Karwoski & Courage

JANUARY 11, 2018

Karwoski & Courage is frequently looking to fill public relations internships at our headquarters in Minneapolis. The post Public Relations Intern appeared first on Karwoski & Courage - Minneapolis Public Relations.

Internal 75

Internal International Publicity 75

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness.

Communications 64

Communications Marketing Radio Airlines 64

HMA Public Relations

JANUARY 11, 2018

Facebook CEO, Mark Zuckerberg, has made a New Year's resolution that is making news by announcing that he plans on fixing Facebook's fake news problem. [Click below for more]. The post Facebook Plans to Focus on Issues Including Fake News appeared first on HMA Public Relations.

Facebook 40

Facebook Publicity Social Media Media 40

Flatiron Communications

JANUARY 11, 2018

In previous end-of-the-year assessments of the public relations biz, I’ve tackled the following trends and developments: 2015 : The need for PR pros to consider paid digital marketing schemes to advance their client’s communications objectives, i.e., “we no longer can rely solely on the benevolence of journalists to tell their stories (“New Media & The PR Pro: A Look Ahead” ). 2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Cont

Pitching 43

Pitching Journalism Tools Agency 43