Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Marketing and social media pros should take advantage and tend to the symbiotic relationship between social media and SEO.

SEO 80

SEO Social Media Strategy Media 80

PRSay

OCTOBER 18, 2019

If you turn on the television, check your social media feed or visit one of your favorite information sources, then you’ll notice the increasing number of aggressive “spin” cycles, as newsmakers of all stripes slant information to suit their own agendas. Spin, of course, is nothing new, particularly in politics. By some accounts, “spin doctor” entered the cultural lexicon after the 1984 Reagan-Mondale presidential debates, when a New York Times editorial coined the phrase to describe the candida

Ethics 99

Ethics Television Course Reputation 99

Onclusive

OCTOBER 18, 2019

Date/Time: November, 13 2019 at 10AM PST. Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact.

Brand 285

Brand Branding Media Measurement 285

PR for Anyone

OCTOBER 18, 2019

Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to share with you the process of pitching the media. Because people are always like, “I don’t know what to do.” I’ve told you lots of ways to create a pitch and what to do. But basically you […].

Pitching 100

Pitching How To Media 100

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Steve Barrett on PR

OCTOBER 18, 2019

PRWeek's Purpose Principles conference was an inspiring deep dive into what genuine purpose really means for brands and businesses.

Conference 62

Conference Brand Branding 62

Onclusive

OCTOBER 18, 2019

One of the biggest questions in news distribution and investor relations is, “what is the real effect of my press release?” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification. Onclusive, in partnership with Business Wire, the global leader in news distribution services, conducted the first comprehensive analysis to answer these key questions.

Report 56

Report Analysis Social Media Data 56

HMA Public Relations

OCTOBER 18, 2019

Today we're celebrating both #FunFactFriday and #FinderBinderFriday as we get excited about our new 2020 edition! Check out these fun facts to celebrate. The post FINDERBINDER AZ coming to a mailbox near you appeared first on HMA Public Relations.

Publicity 43

Publicity 43

Onclusive

OCTOBER 18, 2019

Date/Time: November, 13 2019 at 10AM PST. Overstock uses Onclusive to measure the effectiveness of specific earned editorial coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies. The result of this integrated approach is increased brand engagement and sales. Join this exciting webinar to learn best practices for driving brand engagement with your earned media from Overstock.com’s Senior Director of

Brand 30

Brand Branding Media Survey 30

NewsWhip

OCTOBER 18, 2019

Communications professionals have put NewsWhip’s unique media intelligence technology that quantifies and predicts engagement with all the world’s news to work in guiding extremely effective crisis response. Here, we outline how we’ve been monitoring the recent Houston Rockets crisis as it unfolds. The Backstory. Hong Kong has seen protests in the streets as far back as March this year, as it fights to uphold some semblance of autonomy from China. .

Crisis 12

Crisis Crisis Management Facebook Social Media 12

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Konnect Agency

OCTOBER 18, 2019

Just as traditional publishing advanced decades ago, the digital marketing world is following a similar trajectory of rapid evolution. Take Instagram for example. Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. As this expansion continues, the importance of building a unique online presence is critical.

Social Media 56

Social Media Marketing Media Trade Shows 56