Mon.Jun 12, 2017

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IBM reduces telecommuting options

Ronn Torossian

A decade or two ago, thanks to the fast spread of WiFi and more disconnected work environments, telecommuting was all the rage. But, just as quickly as it began, one major American company has decided enough is enough. Working in your PJs is no longer okay with IBM, at least for a significant number of the company’s employees. As of last week, it was announced that IBM plans to bring the majority of its current telecommuting workforce – roughly 40 percent of the … READ MORE ».

Employee 186
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Why Advertising Isn’t Dead

Cision

Recently, my colleague Bruce Kennedy wrote a wonderful piece, exploring discussions from the New York leg of the Cision World Tour. Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 billion over the next year. Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

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Care to Learn the Myths of PR?

Prowly

Care to Learn the Myths of PR? Sometime around March this year, I saw a tweet about this book which has just come out; I’m talking about the Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths) by Rich Leigh. Being in this industry for a fair amount of time already, I. The post Care to Learn the Myths of PR?

Industry 160
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Influencer Marketing – Owned or Earned?

The Proactive Report

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. That’s because they see results. 71 percent of consumers are more likely to make a purchase based on a social media reference. (Source).

Marketing 138
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Connecting PR To Business Results

Shift Communications

One of the most common requests I’ve received in my work in public relations is, “ how do we connect our public relations efforts to business results? ”. This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? Public relations is a tool for building awareness and trust.

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Stern Wins “Big Apple” Award for Work on CMA “You’ve Got to Earn It” Campaign

Stern + Associates

Stern Strategy Group, The Gate New York and IMA win 2017 “Big Apple” award from the Public Relations Society of America for CMA “You’ve Got to Earn It” campaign in. The post Stern Wins “Big Apple” Award for Work on CMA “You’ve Got to Earn It” Campaign appeared first on Stern Strategy Group.

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Building a Community: The Next Frontier for Social Media Professionals

Karen Freberg

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. This seems to be the next arena to foster your personal brand, establish long term and sustainable relationships, and provide opportunities to network with others. Why set up your own community? There are a lot of different benefits here for creating your own community here beyond your personal brand, such as: You get the chance to become a resource on a subject you are passionate