Fri.May 27, 2016

article thumbnail

3 Ways You’re Measuring Social ROI Wrong

Cision

Social media makes up 10.7 percent of marketing budgets. Yet, many brands don’t know how to measure their social ROI. Do you? If you’re unable to map your social efforts back to the bottom line, your likes, favorites and shares will never be taken seriously. You need to show how your social strategy impacts your business to show executives and stakeholders its value.

article thumbnail

The times they are a-changin'

Steve Barrett on PR

Former Mike and the Mad Dog front man Mike Francesa proved this week he was resistant to change others see as inevitable - modern communicators and marketers don't have that luxury, as this week's social media Wookiee viral show illustrated.

Viral 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Things You Should Know About Digital Public Relations

Stern + Associates

In this new era of digital public relations, PR and communications pros are just starting to get acquainted with its possibilities and best practices. The post 5 Things You Should Know About Digital Public Relations appeared first on Stern Strategy Group.

article thumbnail

Tech Start-up

Public Relations Sydney

Tech start-up DiffuzeHR appointed CP Communications to build its profile and further establish its competitive advantage as a leader in providing automated HR systems within the booming SME landscape in Australia, in order to grain new clients and grow the business. The aims of the PR strategy were: To establish DiffuzeHR as a thought leader […].

System 40
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

5 Things You Should Know About Digital Public Relations

Stern + Associates

Public relations, as we know it, continues to evolve, adapting to a world where people trust influencers on social media just as much as their friends and family. Enter a. The post 5 Things You Should Know About Digital Public Relations appeared first on Stern Strategy Group.

More Trending

article thumbnail

Video Learnings: The Value of Pre-Production

The Stalwart Blog

Ever heard of the five P’s? No, not those fundamentals you learned in marketing class , but these: Proper Planning Prevents Poor Performance. I’ve found that those five words can be applicable to pretty much anything in life. However, I feel they are particularly valuable when it comes to video production. . On a basic level, one may think that the quality of a video project is dependent on the quality of the production itself, or what’s captured on camera — what you see is what you get.

Video 84
article thumbnail

What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

Guest Post by Dawn Buzynski. I’ve held on to a theory for a while now: Social media and media relations are a paradox. The former is new school, which allows you to control your message, and the latter is old school which gives you very little control, yet more credibility. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other?