3 Ways You’re Measuring Social ROI Wrong
Cision
MAY 27, 2016
Social media makes up 10.7 percent of marketing budgets. Yet, many brands don’t know how to measure their social ROI. Do you? If you’re unable to map your social efforts back to the bottom line, your likes, favorites and shares will never be taken seriously. You need to show how your social strategy impacts your business to show executives and stakeholders its value.
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