Prowly
OCTOBER 1, 2018
Public relations is a game where the goal is to make the right impression. It’s all about creating and maintaining a favorable public image. The post 3 Essential Ways to Use Social Media for PR appeared first on Prowly Magazine.
Muck Rack
OCTOBER 1, 2018
4 ways the role of a journalist has evolved (And how that impacts PR)
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Ronn Torossian
OCTOBER 1, 2018
The latest story on the British media circuit has the Big Banks in its sights: scammers have stolen more than £500 million (US$653 million) from UK bank customers in the first half of 2018, and the banks have done little to restore faith in the system. On the back of the ten year “anniversary” of the global financial crash of 2008, is this a public pushback the banking sector can wait out?
Agility PR Solutions
OCTOBER 1, 2018
Consumers all over the world report that brands set a low bar for the experiences they deliver and struggle to keep up with consumers’ expectations, but new research suggests we think brands have simply accepted their limitations and now just make empty promises. According to brand experience agency Jack Morton, over 52 percent of consumers […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PRSay
OCTOBER 1, 2018
Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It seems like my life here is a perpetual crisis,” said Gediman, a longtime PRSA member. However, this summer he faced one of his greatest challenges yet: the Ferguson fire in Northern California.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Critical Mention
OCTOBER 1, 2018
Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Luckily, there are strategies to cater to international audiences for your next PR campaign! Creating logos for an international audience isn’t just about translating the words you have in your logo–it’s a matter of designing it in the right context.
Agility PR Solutions
OCTOBER 1, 2018
A new national survey from marketing cloud solutions firm Yotpo examining American shoppers’ attitudes about brand loyalty reveals evidence of Amazon’s influence on consumer expectations, and highlights ways that direct-to-consumer brands can go above and beyond to earn—and re-earn—customer loyalty. “No one is better at the transactional relationship than Amazon, who successfully engineered loyalty by […].
Critical Mention
OCTOBER 1, 2018
Since the press release was born in 1906, its purpose hasn’t changed–to spread important news. Today, PR pros know that journalists at top publications receive hundreds of press releases a day, many of which get deleted without ever being read. Although press releases are still a tried-and-true PR strategy that makes sense in specific situations, we have four excellent alternatives to cranking out a press release: Start with a simple pitch.
Agility PR Solutions
OCTOBER 1, 2018
According to new research, one third of marketers believe the use of a customers’ own pictures tops the “most important to avoid” list when personalizing ad creatives. The recent survey from mobile video platform LoopMe reveals new insights around data usage in marketing. The findings form part of the brand’s wider research into personalization, data […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Karen Freberg
OCTOBER 1, 2018
Influencer marketing has become one of the MAIN things many professionals working in social media are asked to do. Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. As a professor, I know many of my fellow colleagues are actively teaching influencer marketing.
Agility PR Solutions
OCTOBER 1, 2018
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Desert Sun, The: hires Julie Makinen (@Julie_Makinen) as Executive Editor. Financial Times: has expanded its technology coverage, including a new online tech section. Malcolm Moore (@MalcolmMoore) will lead […].
HMA Public Relations
OCTOBER 1, 2018
Football – both college and the NFL – is back! The NBA is ramping up. And, baseball has started its playoffs. As a sports fan, this […]. The post #MediaMonday – Steve Burks appeared first on HMA Public Relations.
The Hoffman Agency
OCTOBER 1, 2018
The PR profession is one that values varied skillsets and personalities. Even if you don’t depend on a strong cup of coffee to start your day, there can still be a place for you. Enjoy! The post Do You Have What It Takes to Work in Public Relations? appeared first on "What's HAppening" Blog.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Contently - Strategy
OCTOBER 1, 2018
How often do you step back from your work as a marketer to judge whether you’re truly doing your absolute best? What do you think you’d find if you did? I think we’d all encounter a gap. It’s a gap between the work we aspire to do … and the work we’re actually doing; the results we’d like to see … and the results we’re really seeing.
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