Cision

AUGUST 24, 2017

From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines interview segments with influencers. See their interviews in our influencer Q&A section. A successful PR strategy is driven by a deep knowledge of the top challenges facing the market in a given year, as well as insights that are based on a combination of market knowledge, research and instinct.

Strategy 136

Strategy Media Interviews Measurement 136

Flack's Revenge

AUGUST 24, 2017

I am sad to report that my father died suddenly on Sunday, after 86 years. He lived a great life and was very active right up until the end. My family was huddling at the funeral home, the day after, discussing the arrangements. All eyes turned to me when the topic of an obituary came up, as I write and work with the press (sure, it’s great to have doctors, lawyers, accountants in your family, but PR is needed too).

Writing 120

Writing Leadership Study Course 120

Prowly

AUGUST 24, 2017

As painful as it is to admit, all the fake news on the internet seem to be the most successful at going viral. Without getting too political, there are number of lessons marketers can use for their own campaigns. The post 3 Tips for Creative Marketing That Beats Fake News appeared first on Prowly Magazine.

Creativity 99

Creativity Viral Marketing How To 99

Stern + Associates

AUGUST 24, 2017

A year ago, when our marketing team presented its content-rich strategy for the agency, I thought about my new favorite way to ingest information: podcasts. I enjoy listening to them. The post How to Start a Podcast in 5 Easy Steps appeared first on Stern Strategy Group.

How To 78

How To Groups Agency Strategy 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

AUGUST 24, 2017

To Bre's dismay, the Hunter Chrome extension announced yesterday that it has shut down its LinkedIn integration, per the social media platform's request. [Click below for more]. The post LinkedIn No Longer Linked with Hunter appeared first on HMA Public Relations.

LinkedIn 40

LinkedIn Social Media Publicity Media 40

Shift Communications

AUGUST 24, 2017

AI is changing every industry. Consumer facing applications, like Alexa, are what most people are currently aware of. As this HBR piece showcases , deep enterprise applications are coming to light, as UBS Group AG is now using Alexa to answer questions of for its wealth management clients. Although the HBR piece focuses on the bespoke consulting firm business model (e.g.

Analysis 74

Analysis Marketing Data Enterprise 74