Crafting the Message for the Leading Spirits Brands
5W PR
DECEMBER 7, 2019
As you know, there are a lot of buzzwords used in wine and spirits marketing today, but what do these words actually tell consumers about the products? What influence do they have on purchasing? . For example, recent research from The Harris Poll shows that 60 percent of consumers think the words “handmade” or “handcrafted” communicate that a product is high quality.
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