Thu.Aug 25, 2022

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Web3: Time To Practice Smart “Reputation Hygiene”

Reputation Us

If the pandemic taught us anything, it’s good hygiene. We all know how to properly wash our hands, avoid touching our face, and steer clear of coughing humans. As cyber-attacks and online scams increased along with COVID-19, proper “Internet hygiene” also became a top concern. Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential.

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Media kit essentials: Must-have visual assets

Agility PR Solutions

Companies have a media kit to provide a quick snapshot of their brand to their current and potential clients, journalists, other brands, influencers, and media companies. Thus, this kit needs to assemble attention-grabbing and informative content that offers your company adequate journalistic coverage. This is the age of interactive and visual content.

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Back to School Media Pitches

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think about what value you can bring to kids or parents and this goes from pre-school through college.

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5 tips for improving your PR company

Agility PR Solutions

All organizations need to have good public relations. This includes companies that primarily provide PR services. When you run a PR company, you need to be able to prove that you can successfully provide PR services for companies of all kinds, including those who need to improve their PR and those who are seeking to […]. The post 5 tips for improving your PR company appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Social media updates: Instagram expands stickers; Facebook meets backlash and LinkedIn tests a discovery feed

Prohibition

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. We’ve zoned in on the most significant recent changes that will impact upcoming social media activity. Take a look at our round-up below! Instagram implements an array of reel updates. On Instagram, all videos are now uploaded as reels, meaning that all future Instagram video content will need to be filmed and edited in reel dimensions.

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The sun is rising in the east and west for TikTok

Steve Barrett on PR

Every communicator and marketer now needs to know how to operate effectively on TikTok, which has rapidly established itself as the most important social network for young consumers.

Consumer 131
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Drum Roll Please…Good Marketing Is Creative and Personal

HMA Public Relations

At its best, good marketing is creative, personalized and enthusiastic. Read more from Abbie Fink on Drum Roll Wine and find out how the brand is taking its marketing to the next level in this post.

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This Week in PR Ethics (8/25/22): Fake videos, cultural appropriation, and disclosure

Ethical Voices

I am going to have so many examples to discuss with my students when we go back to class in two weeks. This week in public relations ethics it was everything from disclosure to fake videos, and cultural appropriation. . Repressive countries and disclosure – This is a variation on the stories from last week, but it looks at the need to disclose when engaged in lobbying for a foreign government or company.

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How To Combat Twitter Bots And Twitter Misinformation

PeakMetrics Insights

The spread of fake news on Twitter continues to be a problem for brands, politicians, and everyday users. Here’s what to know about Twitter misinformation.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How interest in HBO’s House of The Dragon compared to the biggest summer streaming premieres

NewsWhip

On Sunday night the premiere of Game of Thrones prequel House of The Dragon stirred up excitement among fans, gaining millions of viewers and has since become HBO’s biggest series premiere ever. . But even with all the hype around the new show, we thought it would only be fair to compare this premiere to other streaming platforms’ biggest shows of the summer to see how they resonated online.

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A Complete Guide To Sentiment Analysis

PeakMetrics Insights

Sentiment analysis is important, but measuring positive, negative, and neutral isn't good enough to fully know your audience. Read more in this guide.

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How to Get Google Alerts in Slack

PeakMetrics Insights

Do you need to track and develop reports across news and socials? Check out this step-by-step guide on how to integrate Google Alerts with Slack.

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What is Social Media Monitoring and How Can You Do it Right?

PeakMetrics Insights

Social media monitoring helps brands build brand authenticity and nurture stronger brand loyalty. Here’s how it works.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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6 Reasons Why Disinformation Is A Cybersecurity Risk

PeakMetrics Insights

The spread of fake news presents a significant cybersecurity risk for brands.

Brand 52
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What Is Brand Safety? Definition, Examples, & Best Practices

PeakMetrics Insights

Understanding brand safety, how it differs from brand suitability, and how to combat reputational risk can help maintain trust with your customers.