Mon.Oct 07, 2024

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PR vs marketing vs sales: How to find the bridge?

Agility PR Solutions

As a PR company, we often see clients’ confusion about what PR actually is and how it works. We often hear questions like: “How will PR improve our sales? How many clients will it bring to us?” These questions highlight a misunderstanding of the unique role PR plays in the broader business landscape. It is […] The post PR vs marketing vs sales: How to find the bridge?

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Why PR is Crucial for Effective Media Planning in a Digital World

5W PR

In today’s digital landscape, effective communication holds more significance than ever. Public relations (PR) and media planning form two interconnected facets of this strategy. PR focuses on building and maintaining positive relationships with the public, while media planning strategically places messages in various media channels to reach the target audience.

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Making a hybrid work model work for today’s communications agency

Agility PR Solutions

Let’s face it: today’s workplace is unrecognizable from the workplace of five years ago. One of the biggest difficulties leaders face is finding the right balance when it comes to remote vs. in-office work time. Due to changing work habits (and those made a necessity during COVID) and emerging technology, hybrid models have gained significant […] The post Making a hybrid work model work for today’s communications agency appeared first on Agility PR Solutions.

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What Are the Best Press Release KPIs?

Notified

Did your press release reach its intended audience? Did it get people talking? That’s where key performance indicators (KPIs) come in!

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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18 innovative corporate communications programs, tools and strategies

Agility PR Solutions

Corporate communications programs are vital for managing and enhancing a company’s reputation, internal and external communication, and overall brand image. As we move into 2025, several key trends and innovations are shaping the landscape of corporate communications. Here’s a list of 18 notable corporate communications programs, tools, and strategies that companies can leverage to stay […] The post 18 innovative corporate communications programs, tools and strategies appeared first

Corporate 101

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Navigating a Changing Media Landscape

Institute for Public Relations

Download the Full Report (PDF): Navigating a Changing Media Landscape ReportDownload the Press Release: Navigating a Changing Media Landscape Report Press Release Download Social Graphics: Navigating a Changing Media Landscape Report Social Graphics In a new report “Navigating a Changing Media Landscape,” The Institute for Public Relations and Peppercomm conducted research on 22 Chief Communications Officers (CCOs) … Continue reading Navigating a Changing Media Landscape ͛

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Meet the Podcaster: David Kiley, Senior Content Editor and Podcast Host for WardsAuto

Bianchi Biz Blog

I am the senior content editor at WardsAuto. Our podcast is called WardsAuto , and is found on our website, as well as all the major podcast platforms. We are about to record our 60 th podcast. We won the Ken Purdy Award for Excellence in Multi-media journalism from the International Motor Press Association in 2024. Can you tell us a little about your podcast?

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Meghan Markle’s Body Language on the Red Carpet Might Reveal How She’s Feeling About Her New Chapter

Mark My Words

Yahoo! “They had to change the narrative,” PR expert Mark Borkowski told The Telegraph on Oct. 1. “They need a venture that deflects from the failures. The charity aspect impresses upon everybody that he [Harry] does have value beyond the controversial stuff. It has the effect of separating them from the bad press and the failed content ideas.” Harry is sticking to the philanthropy side while Meghan will be leaning into her lifestyle guru era once American Riviera Orchard launches.

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Prince Harry’s Repeated Solo Outings Are Causing Speculation About Meghan Markle

Mark My Words

MSN PR expert Mark Borkowski told The Telegraph , “There has been a separation [of their work] for a while.” Harry is “going back to basics” with a formula that worked well for him as a royal family member, but there’s also the realization that the couple’s “star power” wasn’t as successful as they hoped.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.