Thu.Oct 20, 2022

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Working in PR? Here are 6 mental health tips

Agility PR Solutions

Covid-19 changed life as we know it. It has undoubtedly taken a toll on everyone’s mental health. According to a report by WHO, there is a 25 percent increase in the prevalence of anxiety and depression. A stressful situation, in the form of work or personal life, only adds to the burden. Working in public […]. The post Working in PR? Here are 6 mental health tips appeared first on Agility PR Solutions.

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Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists.

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Advertising addresses the climate emergency

Steve Barrett on PR

The Ad Net Zero global climate action initiative aims to convene international efforts to decarbonize the marketing industries.

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New study reports shifting preferences and priorities in incentive travel

Agility PR Solutions

According to a new study, the incentive travel industry is strong—recovery is progressing, program design is evolving and there is increased interest in new destinations, reveals the newly released 2022 Incentive Travel Index (ITI), a joint initiative of Financial & Insurance Conference Professionals (FICP), the Incentive Research Foundation (IRF) and the Foundation of the Society for […].

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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“A big ego." they say

Maxim Behar

"They had a big ego" is often said of someone, and it usually means something very bad. So, this person can't be trusted, they are too busy with themselves, they can’t be managers or build teams, sometimes you can’t stand them. But they become politicians. We are somehow used to politicians being less than their egos. They invite them to television studios, seek their opinion on issues from the repair of agricultural machinery to the construction of roads and training programs in kindergartens.

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How a TV Show Supports Local Journalism

HMA Public Relations

ABC's new show follows a veteran investigative reporter in the Anchorage Daily newsroom. Read more from Scott Hanson on Alaska Daily and how the program is highlighting good journalism when it is needed most.

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This Week in PR Ethics (10/20/22): Favela Tours, Virtuous Radio Hosts, and Virus Research

Ethical Voices

This week there were a wide range of ethical issues from slum tourism to sensationalistic news to the importance of stakeholders. But my favorite is celebrating the positive, virtuous action by a radio station show host. The ethics of Favela tours – Fodor’s looks at the return of Favela Tours in Rio and asks – are they ethical? Do they bring money to the community and break down divides, or are they dehumanizing human zoos?

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Meghan’s Latest Podcast Backlash Hints at Way She Could Boost Her Show

Mark My Words

Newsweek Meghan Markle’s Archetypes podcast can be “very negative” and would benefit from “balancing the narrative,” a public relations expert told Newsweek. On the latest episode of her Spotify show, the Duchess of Sussex described feeling “objectified” when she was a briefcase girl on the game show Deal or No Deal from 2006 to 2007.

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Top Trends Coming out of Expo East 2022

Konnect Agency

Expo East, the sister show to Expo West, run by New Hope Network , is the destination for CPG brands, marketers, and the like in the second half of the year to see what’s new and trending in the industry. The Konnect team ventured to the Philadelphia Convention Center to walk this year’s show and in addition to connecting with our clients and friends, we captured insights into the natural products trends – what is staying and what to be on the lookout for in the coming year in the snack an

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The Ins and Outs of Small Business PR

PR Fuel

When you see overnight business success, it’s tempting to believe there must be some secret. Why do some companies thrive when so many others fail? Perhaps there is no secret, only clever marketing techniques. PR is one such savvy (if not secret) s. Read More The post The Ins and Outs of Small Business PR appeared first on eReleases.

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The Influencer Top 10: Gardening

Prohibition

With over 67% of brands using Instagram for influencer marketing, it’s no wonder this social media strategy is changing the course of traditional marketing. To put simply, influencer marketing usually involves a brand collaborating with an online ‘personality’ to market one of its products or services. Influencer marketing is a powerful tool for brands as it a great way for them to connect with their ideal audiences in a unique way.