Waxing UnLyrical

SEPTEMBER 11, 2018

Guest Post by John Friedman. It is a difficult time to be a professional communicator. Trust and credibility are two of the attributes that we rely upon to do our jobs. However, today, accusations of falsehood and deliberate deception are eroding trust in our profession by both those stakeholders we need to do our jobs as well as those we hope to engage in order to provide the maximum value to our companies, organizations or clients.

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Communications Real Estate Ethics Guidelines 79

Sword and the Script

SEPTEMBER 11, 2018

Two is the new five. When people ask what will happen in the next five years, the chances are, whatever it is, will happen in just two. A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. It’s not just that change is making this happen faster, it’s the change itself is coming faster too.

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Software Comparison Measurement Content Marketing 97

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet? 6 ways to build publicity when it’s quiet.

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B2B Pitching Case Study Local 147

Agility PR Solutions

SEPTEMBER 11, 2018

Blogging is one of the most effective tools that every business owner has right at their fingertips. You can establish your brand and publicize it at the same time. There is little in the way of personal marketing quite like blogging. Every business needs a blog For a new business especially, blogging can be the […]. The post A marketing communicator’s guide to effective blogging appeared first on Agility PR Solutions.

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Blogging Marketing Tools Brand 100

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

SEPTEMBER 11, 2018

Today’s #TipForTuesday is particularly interesting for me as it also coincides with Rosh Hashana, the Jewish New Year and the beginning of the Jewish High Holidays. […]. The post #TipForTuesday – What is Leadership? appeared first on HMA Public Relations.

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Leadership Publicity Community 57

Inbound PR

SEPTEMBER 11, 2018

The funnel is dead. Say what? Yup, that funnel that you've been using for decades in your marketing and sales to generate traffic and then convert and close leads into customers is dead. Why is it dead? Because the funnel uses a linear approach and as our VP of Marketing Jon Dick says , "Funnels lose the energy you put into them once you reach the bottom.

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Energy Internal International Meeting 48

Agility PR Solutions

SEPTEMBER 11, 2018

It’s not an easy time to be a CEO. Beyond the normal bottom-line concerns that keep chief execs plenty busy, today’s leaders must constantly also worry about reputation issues of the cultural and societal variety, building and maintaining a strong team in a skills-challenged job market, and catering to the needs of an increasingly hard […]. The post The CEO journey—new research explores trends & concerns of today’s chief exec appeared first on Agility PR Solutions.

Trends 68

Trends Reputation Marketing Publicity 68

Muck Rack

SEPTEMBER 11, 2018

How Duolingo uses Muck Rack to achieve their PR goals

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Solo PR Pro

SEPTEMBER 11, 2018

Everything we do as communications professionals is information driven, particularly when it comes to planning, and that includes social media planning. With any type of strategic planning you do for clients, the first step in the process inevitably involves gathering as much information as you can at the outset. This involves asking your client as many questions as possible to get a clear sense of their current situation and needs, aims and anticipated outcomes as well as expectations not only

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

wiredPRworks

SEPTEMBER 11, 2018

September 11, 2001 was a lot like today: sunny, warm, not a cloud in the sky and full of life. In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. As time goes on, the memories fade. Here's what I wrote back in 2011 on the tenth anniversary.

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Communications Community Crisis Film 40

PR 20/20

SEPTEMBER 11, 2018

It’s that time again… welcome to the kickoff of marketing conference season! Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. CMWorld is the largest content-focused event of its kind, bringing together 4,000+ marketers to learn the tools and materials needed to build the best content marketing strategies.

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Content Marketing Marketing Writing Consumer 76

Melissa Agnes

SEPTEMBER 11, 2018

Discover strategies and techniques to assess, implement, and strengthen your organization’s culture in a way that will lend to your brand’s invincibility. You can also listen to this episode on iTunes , Spotify , and Stitcher. Mike Ganino, company culture expert and author of Company Culture For Dummies , joins The Invincible Brand Podcast to discuss how you can assess and implement a strong culture that will lend to your brand’s invincibility.

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