How to Pitch Media in Canada: Best Practices and Local Insights | Business Wire Blog
Business Wire
NOVEMBER 2, 2021
After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly compelling story that’s accompanied by award-worthy graphics, you send this treasure trove off to the wrong journalist. Media relations is an artform. It’s knowing what journalists want, when they want it, and how they want to receive it.
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