Thu.Aug 29, 2019

6 reasons to pare your writing for professional success

PR Daily

Concise text, regardless of format, improves readers’ user experience, lands your message and cultivates your reputation as a reliable, engaging authority. Your reader’s time is tight. Your writing should be, too.

Podcasting PR Secrets

Social PR Chat

Listen up. With the rise in mobile use, podcasts have made a comeback and are no longer just for the techie world. A podcast is similar to a radio program, but they are audio files typically listened to via sources such as iTunes.

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Pay your PR interns, says the PR Council in new policy

Muck Rack

Pay your PR interns, says the PR Council in new policy

 How Digital Marketers Can Unplug in a Plugged-In World

Ronn Torossian

Listen, we get it. We live in an age heavily, perhaps even slightly unhealthily, reliant on technology.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

As Instagram mulls concealing ‘likes,’ marketers must rethink their approaches

PR Daily

Because the visible affirmation is a key indicator for communicators using the platform, the shift would require a dynamic change in content strategy. Here’s what to bear in mind. . Instagram has a billion active users per month, and a key change to the platform may be in the offing.

More Trending

How to respond when you go viral for all the wrong reasons

PR Daily

Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all hell breaks loose. Priorities and agility become crucial factors. The afternoon of Jan. 31, 2007, was a normal workday for me at Turner Broadcasting.

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Top back to school social trends in 2019

NewsWhip

[…]. The post Top back to school social trends in 2019 appeared first on NewsWhip. Brands Communications & PR Digital Journalism

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Infographic: Social media marketers say Facebook offers best ROI

PR Daily

Despite the growing power of Instagram and Twitter, as well as newcomers like TikTok, marketers believe the best investment is still Facebook. . How are you investing in social media for the coming year?

Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

The candidates for CIPR President in 2021 have been announced. I’m supporting long standing CIPR volunteer and trainer Mandy Pearse. She’s an MBA and board level practitioner.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Popeyes’ sandwich sells out, Forever 21 ponders bankruptcy, and Marriott to discontinue tiny toiletries

PR Daily

Also: Olive Garden pushes back on fake news, pharma companies seek to settle after J&J ruling, consumers’ satisfaction on social media and more.

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Top 10 PR Tips for Companies With Established Brands

Critical Mention

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . At the same time, managing PR can be tricky, even for established brands.

Are you an employee engagement rock star?

PR Daily

Share how you kept your workforce inspired and informed. Enter Ragan’s Employee Communications Awards by Oct. The post Are you an employee engagement rock star? appeared first on PR Daily. Ragan Awards

Are Communicators Sending Out an SOS (Shiny Object Syndrome)?

PR News

Emerging platform TikTok has seen a lot of buzz these days, and perhaps rightly so: It has added 1.2 billon users over just one year. A new shoppable hashtag campaign from Ralph Lauren is already trending in marketing circles.

Transparency, personalization are the next frontiers for online retailers—what PR must know

Agility PR Solutions

Today’s consumers clearly prioritize substance over flash from brand retailers.

Getting the Most Out of Your College Experience

Culpwrit

By Anna Pierce It’s nearly September, which means classes are beginning and college students will have to face the realities of school once again.

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Critical Mention Announces Ten Straight Months of Record Bookings

Critical Mention

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings.

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How to Spot a Bad Influencer

Waxing UnLyrical

Guest Post by Andriana Moskovska. Influencer marketing has really blown up over the last few years, but it’s far from a new concept. After all, celebrity endorsements are as old as the concept of celebrity itself.

How To Leave A BIG Impression in a SMALL Amount of Time

Konnect Agency

At Konnect Agency , we LOVE making connections with writers, editors, producers, influencers – you name it. What’s better than putting a face to a name instead of blindly pitching someone you’ve never met before? Nothing. The answer is nothing.

Funnel friction—the biggest pain points in the marketing funnel

Agility PR Solutions

New research from digital and email marketing firm GetResponse and global research firm Demand Metric examines how much friction is in today’s marketing funnel, where it most commonly appears, and the degree to which marketing automation reduces or eliminates this friction.

The one big rule for pitching podcast guests

Communications Conversations

Kevin Hunt and I have been publishing our Talking Points Podcast now for five years. We just recorded our 117th episode a couple weeks ago.

Fantasy Draft: Selecting Your Ideal Content Team

PRSay

It’s that time of year. Football season is upon us, which means tailgating, rivalries and, of course, fantasy sports.

Sustainability & Success: The new role of business in today’s environmental debate

NewsWhip

Last week 181 CEOs from the Business Roundtable, a 47 year old association focused on advocating policies to strengthen the economic interests of US corporations, signed a historic pledge that could change the relationship between business and the environment.

Use Your Heart

HMA Public Relations

I am someone who is always a sucker for a heartwarming story, so when I came across this story about Orlando International Airport surprising a mom […] The post Use Your Heart appeared first on HMA Public Relations. Featured Social Media #MadisMomSaga Autumn Jarrett Brandon Buz Greater Orlando Aviation Authority HMA Orlando International Airport social media

Why You Need PR Knowledge To Be A Good Link Builder

Prowly

You can learn and master a tactic all day long, but no amount of tutorials will ever be able to match the education you get in communicating and being creative that a PR background will give you. The post Why You Need PR Knowledge To Be A Good Link Builder appeared first on Prowly Magazine. Magazine SEO PR

A Crisis Comms Family Affair – A Lesson in PR Emergency Preparedness

The Hoffman Agency

When you were a child, your parents always asked, “What did you do at school today?” You may have responded, “Ate lunch with my friends and played kickball at recess!” or “Read about mammals and learned about triangles in geometry.”