Thu.Aug 29, 2019

6 reasons to pare your writing for professional success

PR Daily

Concise text, regardless of format, improves readers’ user experience, lands your message and cultivates your reputation as a reliable, engaging authority. Your reader’s time is tight. Your writing should be, too. That’s just one reason, though, for keeping your blog post, pitch or internal email concise. Editing is crucial for effective writing. Think of it in terms of user experience. Multiple elements factor into landing your message and, most important, serving the reader’s needs.

Podcasting PR Secrets

Social PR Chat

Listen up. With the rise in mobile use, podcasts have made a comeback and are no longer just for the techie world. A podcast is similar to a radio program, but they are audio files typically listened to via sources such as iTunes. The word “podcast” originated from a blend of words “pod” (from iPod) and “broadcast.”.

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Pay your PR interns, says the PR Council in new policy

Muck Rack

Pay your PR interns, says the PR Council in new policy

 How Digital Marketers Can Unplug in a Plugged-In World

Ronn Torossian

Listen, we get it. We live in an age heavily, perhaps even slightly unhealthily, reliant on technology. For those who find themselves employed by an industry that relies on technology for most of its functionality (think: digital marketing), it becomes increasingly hard to step away from work and find that balance with life that we […]. The post How Digital Marketers Can Unplug in a Plugged-In World appeared first on.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

As Instagram mulls concealing ‘likes,’ marketers must rethink their approaches

PR Daily

Because the visible affirmation is a key indicator for communicators using the platform, the shift would require a dynamic change in content strategy. Here’s what to bear in mind. . Instagram has a billion active users per month, and a key change to the platform may be in the offing. Platform users post photos or videos, share stories, produce live content, and interact with others by “liking” or commenting on posts.

More Trending

How to respond when you go viral for all the wrong reasons

PR Daily

Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all hell breaks loose. Priorities and agility become crucial factors. The afternoon of Jan. 31, 2007, was a normal workday for me at Turner Broadcasting. I was at my desk, with CNN on the TV, fielding emails and phone calls. I barely noticed that the newsroom was covering a bomb scare in Boston.

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Top back to school social trends in 2019

NewsWhip

[…]. The post Top back to school social trends in 2019 appeared first on NewsWhip. Brands Communications & PR Digital Journalism

Are you an employee engagement rock star?

PR Daily

Share how you kept your workforce inspired and informed. Enter Ragan’s Employee Communications Awards by Oct. The post Are you an employee engagement rock star? appeared first on PR Daily. Ragan Awards

Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

The candidates for CIPR President in 2021 have been announced. I’m supporting long standing CIPR volunteer and trainer Mandy Pearse. She’s an MBA and board level practitioner. I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. As an MBA holder she’s among a group of practitioners that have been driving communications at board level for more than two decades.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Are Communicators Sending Out an SOS (Shiny Object Syndrome)?

PR News

Emerging platform TikTok has seen a lot of buzz these days, and perhaps rightly so: It has added 1.2 billon users over just one year. A new shoppable hashtag campaign from Ralph Lauren is already trending in marketing circles. For communications professionals, this is either cause for celebration or a scary new addition to their… Continued. The post Are Communicators Sending Out an SOS (Shiny Object Syndrome)? appeared first on PR News Blog. Social Media Stress TikTok time management

Transparency, personalization are the next frontiers for online retailers—what PR must know

Agility PR Solutions

Today’s consumers clearly prioritize substance over flash from brand retailers. A glitzy website or a modern app isn’t enough to satisfy savvy online shoppers—they demand upfront transparency on fees, control over the delivery process, a clearly-stated returns policy and loyalty rewards, according to new research from transportation and logistics leader UPS. The company’s 2019 Pulse […].

Are Communicators Sending Out an SOS (Shiny Object Syndrome)?

PR News

Emerging platform TikTok has seen a lot of buzz these days, and perhaps rightly so: It has added 1.2 billon users over just one year. A new shoppable hashtag campaign from Ralph Lauren is already… Continued. The post Are Communicators Sending Out an SOS (Shiny Object Syndrome)? appeared first on PR News. PR News Blogger Network Social Media Stress TikTok time management

Getting the Most Out of Your College Experience

Culpwrit

By Anna Pierce It’s nearly September, which means classes are beginning and college students will have to face the realities of school once again. As a recent graduate of DePaul University, I remember the pressures I felt while in school to make my experiences count so that I would be prepared to enter the real […]. The post Getting the Most Out of Your College Experience appeared first on culpwrit.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Critical Mention Announces Ten Straight Months of Record Bookings

Critical Mention

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth. FY 2019 Achievements.

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Sustainability & Success: The new role of business in today’s environmental debate

NewsWhip

Last week 181 CEOs from the Business Roundtable, a 47 year old association focused on advocating policies to strengthen the economic interests of US corporations, signed a historic pledge that could change the relationship between business and the environment.

Funnel friction—the biggest pain points in the marketing funnel

Agility PR Solutions

New research from digital and email marketing firm GetResponse and global research firm Demand Metric examines how much friction is in today’s marketing funnel, where it most commonly appears, and the degree to which marketing automation reduces or eliminates this friction. The firms’ new 2019 Funnel Friction Benchmark Studyidentified and measured the marketing tactics that […]. The post Funnel friction—the biggest pain points in the marketing funnel appeared first on Agility PR Solutions.

Why You Need PR Knowledge To Be A Good Link Builder

Prowly

You can learn and master a tactic all day long, but no amount of tutorials will ever be able to match the education you get in communicating and being creative that a PR background will give you. The post Why You Need PR Knowledge To Be A Good Link Builder appeared first on Prowly Magazine. Magazine SEO PR

Use Your Heart

HMA Public Relations

I am someone who is always a sucker for a heartwarming story, so when I came across this story about Orlando International Airport surprising a mom […] The post Use Your Heart appeared first on HMA Public Relations. Featured Social Media #MadisMomSaga Autumn Jarrett Brandon Buz Greater Orlando Aviation Authority HMA Orlando International Airport social media

The one big rule for pitching podcast guests

Communications Conversations

Kevin Hunt and I have been publishing our Talking Points Podcast now for five years. We just recorded our 117th episode a couple weeks ago. Because we’ve been around a while now, and there’s surprisingly not a lot of social media/comms podcasts that have consistently posted every month for the last five years, we’re getting pitched from time to time. Not surprising, right? PR people pitching podcasts is a big thing now.

Fantasy Draft: Selecting Your Ideal Content Team

PRSay

It’s that time of year. Football season is upon us, which means tailgating, rivalries and, of course, fantasy sports. Each year, millions of people play fantasy football, and just like it’s important for you to draft a winning team, it’s important for content marketers to recruit an all-star content team. From data analysis to content planning, it’s crucial to make sure the right people are occupying the right positions.

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How To Leave A BIG Impression in a SMALL Amount of Time

Konnect Agency

At Konnect Agency , we LOVE making connections with writers, editors, producers, influencers – you name it. What’s better than putting a face to a name instead of blindly pitching someone you’ve never met before? Nothing. The answer is nothing. Working at a public relations firm – it’s no secret that if your pitch isn’t personalized enough, or if you are pitching the wrong person the chances of your email being deleted is a whopping 90%.

How to Spot a Bad Influencer

Waxing UnLyrical

Guest Post by Andriana Moskovska. Influencer marketing has really blown up over the last few years, but it’s far from a new concept. After all, celebrity endorsements are as old as the concept of celebrity itself. What’s different about contemporary marketing, though, is that influencers are not major sports stars or movie stars. These are people just like you and me who have built a following online by giving great advice, performing silly stunts or something else.

Infographic: Social media marketers say Facebook offers best ROI

PR Daily

Despite the growing power of Instagram and Twitter, as well as newcomers like TikTok, marketers believe the best investment is still Facebook. . How are you investing in social media for the coming year? Many communicators are putting together their annual budgets, and some teams are pushing for more spending on social media content and promotions. Some platforms require a capital investment to see any reach at all—we’re looking at you, Facebook.

A Crisis Comms Family Affair – A Lesson in PR Emergency Preparedness

The Hoffman Agency

When you were a child, your parents always asked, “What did you do at school today?” You may have responded, “Ate lunch with my friends and played kickball at recess!” or “Read about mammals and learned about triangles in geometry.” Fast forward to now, when anyone in your family asks that question in relation to your job, it can be difficult to answer. At our Bring Your Family to Work Day event, first we asked our families how they describe our job.

Popeyes’ sandwich sells out, Forever 21 ponders bankruptcy, and Marriott to discontinue tiny toiletries

PR Daily

Also: Olive Garden pushes back on fake news, pharma companies seek to settle after J&J ruling, consumers’ satisfaction on social media and more. Good morning, PR pros: The recent $527 million ruling against Johnson & Johnson for its role in Oklahoma’s opioid crisis has begun a domino effect among other pharmaceutical companies. NPR reported : Confronted with a torrent of lawsuits across the U.S.,

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Top 10 PR Tips for Companies With Established Brands

Critical Mention

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . At the same time, managing PR can be tricky, even for established brands. Here are our top 10 tips for how to take on a higher level of public relations. Create a PR Calendar. Organization is key. Yes, PR can involve many unexpected circumstances that are almost impossible to foresee.