Thu.Aug 29, 2019

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Pay your PR interns, says the PR Council in new policy

Muck Rack

Pay your PR interns, says the PR Council in new policy

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 How Digital Marketers Can Unplug in a Plugged-In World

Ronn Torossian

Listen, we get it. We live in an age heavily, perhaps even slightly unhealthily, reliant on technology. For those who find themselves employed by an industry that relies on technology for most of its functionality (think: digital marketing), it becomes increasingly hard to step away from work and find that balance with life that we […]. The post How Digital Marketers Can Unplug in a Plugged-In World appeared first on.

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Why You Need PR Knowledge To Be A Good Link Builder

Prowly

You can learn and master a tactic all day long, but no amount of tutorials will ever be able to match the education you get in communicating and being creative that a PR background will give you. The post Why You Need PR Knowledge To Be A Good Link Builder appeared first on Prowly Magazine.

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5 solid tips for PR pros on protecting online privacy

Agility PR Solutions

As we become more reliant on the digital world, PR pros continue to face tough challenges. The rise of the internet and social media have made it easier to spread a message. At the same time, they make it harder for PR pros to be heard and work on damage control. It’s tough to get […]. The post 5 solid tips for PR pros on protecting online privacy appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

The candidates for CIPR President in 2021 have been announced. I’m supporting long standing CIPR volunteer and trainer Mandy Pearse. She’s an MBA and board level practitioner. I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. As an MBA holder she’s among a group of practitioners that have been driving communications at board level for more than two decades.

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More Trending

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The one big rule for pitching podcast guests

Communications Conversations

Kevin Hunt and I have been publishing our Talking Points Podcast now for five years. We just recorded our 117th episode a couple weeks ago. Because we’ve been around a while now, and there’s surprisingly not a lot of social media/comms podcasts that have consistently posted every month for the last five years, we’re getting pitched from time to time.

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Are Communicators Sending Out an SOS (Shiny Object Syndrome)?

PR News

Emerging platform TikTok has seen a lot of buzz these days, and perhaps rightly so: It has added 1.2 billon users over just one year. A new shoppable hashtag campaign from Ralph Lauren is already… Continued. The post Are Communicators Sending Out an SOS (Shiny Object Syndrome)? appeared first on PR News.

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Transparency, personalization are the next frontiers for online retailers—what PR must know

Agility PR Solutions

Today’s consumers clearly prioritize substance over flash from brand retailers. A glitzy website or a modern app isn’t enough to satisfy savvy online shoppers—they demand upfront transparency on fees, control over the delivery process, a clearly-stated returns policy and loyalty rewards, according to new research from transportation and logistics leader UPS.

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Top back to school social trends in 2019

NewsWhip

[…]. The post Top back to school social trends in 2019 appeared first on NewsWhip.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How To Leave A BIG Impression in a SMALL Amount of Time

Konnect Agency

At Konnect Agency , we LOVE making connections with writers, editors, producers, influencers – you name it. What’s better than putting a face to a name instead of blindly pitching someone you’ve never met before? Nothing. The answer is nothing. Working at a public relations firm – it’s no secret that if your pitch isn’t personalized enough, or if you are pitching the wrong person the chances of your email being deleted is a whopping 90%.

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Critical Mention Announces Ten Straight Months of Record Bookings

Critical Mention

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth. FY 2019 Achievements. The recent addition of licensed content – which allows clients to see behind digital paywalls – to the platform has proven extremely valuable to public r

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Funnel friction—the biggest pain points in the marketing funnel

Agility PR Solutions

New research from digital and email marketing firm GetResponse and global research firm Demand Metric examines how much friction is in today’s marketing funnel, where it most commonly appears, and the degree to which marketing automation reduces or eliminates this friction. The firms’ new 2019 Funnel Friction Benchmark Studyidentified and measured the marketing tactics that […].

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Getting the Most Out of Your College Experience

Culpwrit

By Anna Pierce It’s nearly September, which means classes are beginning and college students will have to face the realities of school once again. As a recent graduate of DePaul University, I remember the pressures I felt while in school to make my experiences count so that I would be prepared to enter the real […]. The post Getting the Most Out of Your College Experience appeared first on culpwrit.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Use Your Heart

HMA Public Relations

I am someone who is always a sucker for a heartwarming story, so when I came across this story about Orlando International Airport surprising a mom […] The post Use Your Heart appeared first on HMA Public Relations.

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Fantasy Draft: Selecting Your Ideal Content Team

PRSay

It’s that time of year. Football season is upon us, which means tailgating, rivalries and, of course, fantasy sports. Each year, millions of people play fantasy football, and just like it’s important for you to draft a winning team, it’s important for content marketers to recruit an all-star content team. From data analysis to content planning, it’s crucial to make sure the right people are occupying the right positions.

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Sustainability & Success: The new role of business in today’s environmental debate

NewsWhip

Last week 181 CEOs from the Business Roundtable, a 47 year old association focused on advocating policies to strengthen the economic interests of US corporations, signed a historic pledge that could change the relationship between business and the environment. Signed by the likes of Apple’s Tim Cook, JP Morgan Chase’s Jamie Dimon, and Amazon’s Jeff Bezos, this new pact elevates community development and embracing sustainable business practices to the same level as the quest to maximize profits

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Top 10 PR Tips for Companies With Established Brands

Critical Mention

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . At the same time, managing PR can be tricky, even for established brands. Here are our top 10 tips for how to take on a higher level of public relations. 1. Create a PR Calendar.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Spot a Bad Influencer

Waxing UnLyrical

Guest Post by Andriana Moskovska. Influencer marketing has really blown up over the last few years, but it’s far from a new concept. After all, celebrity endorsements are as old as the concept of celebrity itself. What’s different about contemporary marketing, though, is that influencers are not major sports stars or movie stars. These are people just like you and me who have built a following online by giving great advice, performing silly stunts or something else.

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A Crisis Comms Family Affair – A Lesson in PR Emergency Preparedness

The Hoffman Agency

When you were a child, your parents always asked, “What did you do at school today?” You may have responded, “Ate lunch with my friends and played kickball at recess!” or “Read about mammals and learned about triangles in geometry.” Fast forward to now, when anyone in your family asks that question in relation to your job, it can be difficult to answer.

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