Cision

APRIL 21, 2017

If you’re lucky, there are folks who love what you’re doing as a business. People who are chomping at the bit to get your next product before it’s even released. Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.

Brand 229

Brand Branding Social Media Survey 229

PRSay

APRIL 21, 2017

It’s been 28 years since I took the Examination for Accreditation in Public Relations with about as much anxiety as one individual could have had going into that testing area. We did it on typewriters in my day. But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology.

Ethics 69

Ethics Radio Education Exercises 69

Cision

APRIL 21, 2017

After the organized chaos of 2017’s first “Earnings Season,” we are all immediately thrust into what was once called “Annual Report” season. However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” All public companies other than foreign private issuers must file an Annual Report on Form 10-K following the end of eac

Financial 120

Financial Handbook Analysis Internal 120

Steve Barrett on PR

APRIL 21, 2017

The social media playbook is still being written but PR pros are uniquely positioned to take advantage of new opportunities on behalf of their brands and clients.

Social Media 61

Social Media Brand Branding Media 61

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Beyond PR

APRIL 21, 2017

After the organized chaos of 2017’s first “Earnings Season,” we are all immediately thrust into what was once called “Annual Report” season. However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” All public companies other than foreign private issuers must file an Annual Report on Form 10-K following the end of eac

Report 40

Report Financial Handbook Analysis 40

ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations , sometimes the stars align and a story just writes itself. When looking for winners and losers in the realm of public opinion, this past quarter offered a wealth of excellent examples. The criteria for this quarter’s selections are simple enough: the coverage had to be plentiful and broad and the story had to pass the water cooler test.

Airlines 136

Airlines Comparison Facebook Video 136

Mark My Words

APRIL 21, 2017

If you’re looking for a good word of the day, try apanthropinization. It means to rise above or resign from one’s narrow concerns and worldly worries. Over the next six weeks of what looks set to be a dreary election campaign we will all be needing some of that. We’ve moaned about the lack of real choice in politics. Now we have one–between two very different personalities and two very different visions for Britain- yet our reaction is like BBC’s voice of the nation Brenda on being told of There

Comparison 60

Comparison Radio Retail Interviews 60