Mon.Jan 07, 2019

Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics. There are so many reasons why I like this book and would recommend it to students, professors and professionals.

3 hot marketing trends for 2019

PR Daily

Brand managers can win big by taking a stand on important social issues, collaborating on content and providing outstanding brand experiences. The holidays have barely ended, and marketers are already brainstorming messages, campaigns and content that can help them stand out. Making a splash in a crowded media landscape of branded content—not to mention increasing customer loyalty and boosting your organization’s bottom line—is a tall order.

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PR Tactics: How to Crush It with Voice Search

B2B PR Sense

Hey Siri.OK Google.Hey Alexa. All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. Consider that 40% of all adults use voice search at least once per day -- and this number is expected to rise. By 2020, experts predict that 50% of all online search will be done with voice search. Bottom line? This trend will rule 2019, so it would be smart to incorporate it into your strategy. In this post, we'll look into. What is voice search?

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5 essentials for creating a stellar podcast

PR Daily

The medium might be perfect for your content marketing strategy, but it’s not as simple as just hitting “record.” Here are some sending your podcast to the top of the charts. Podcasts have come a long way since Adam Curry of MTV fame brought them mainstream more than a decade ago. Consider that 44 percent of Americans listen to podcasts, 26 percent listen to them monthly and 48 million tune in weekly. Furthermore, podcast listeners consume an average of seven different programs weekly.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The beginner’s guide to segmenting audiences for better PR results

Agility PR Solutions

Knowing your audience is the core of any successful business. It answers all of the most important questions, like: How do we attract people to our website? Who is going to buy our product or service? How do we make people trust our brand? What kind of message should we create? This is why audience […]. The post The beginner’s guide to segmenting audiences for better PR results appeared first on Agility PR Solutions. Analysis Public Relations branding

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Brands are losing faith in their crisis management plans—here’s how to restore it

Agility PR Solutions

In today’s fast-moving business landscape, with reputational sensitivity at an all-time high and brand crisis potentially just a tweet away, the criticality of an effective crisis management plan (CMP) has never been more important to business sustenance and viability. But despite this PR clarion call, new research from global law firm Morrison & Foerster, in […].

What those performance review phrases actually mean

PR Daily

It’s the time of year when many PR pros and communicators are getting (and giving) job evaluations. Here’s what some of those well-worn phrases really mean. For many, January is performance evaluation time. Whether you’re writing one for your employees or will soon be the recipient of one from your boss, you should take a moment to unravel the “HR speak” so prevalent in these documents. What follows is a sampling of phrases from performance reviews, along with their possible translations.

#MediaMonday – Kelsey Myers

HMA Public Relations

Kelsey Myers is a producer with CBS News, based in Los Angeles. He reached out to me as I was the spokesperson for a story he was working on. It was an intense couple days, lots of back-and-forth emails and phone calls. The stories turned out great. Once complete, Abbie reached out to Myers for this profile, which is similarly great. Take a look. The post #MediaMonday – Kelsey Myers appeared first on HMA Public Relations. Media Monday

Apple takes swipe at Google and others with privacy-themed billboard

PR Daily

The company has had a rough start to 2019 with heavy stock losses, but the tech giant hopes to change the music by focusing on its core beliefs. Apple has grabbed industry attention—and headlines—with a billboard near the annual CES tech conference. The huge ad on the side of a hotel overlooks the Las Vegas convention center where many of tech’s hottest companies and sharpest minds will assemble.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Straight talk about public relations: Get to know agency founder and author Rob Wynne

Muck Rack

Straight talk about public relations: Get to know agency founder and author Rob Wynne

Agency 101

CES 2019: Hyperloops and home robots will lead lifestyles in 2030

Agility PR Solutions

As the Consumer Electronics Show (familiarly known as CES) launches today in Las Vegas, new research from 3D experience firm Dassault Systèmes, which will be exhibiting at the event, takes a look at consumer lifestyles a dozen years from now—revealing that consumers expect that cities in 2030 will be filled with technology that improves overall […]. The post CES 2019: Hyperloops and home robots will lead lifestyles in 2030 appeared first on Agility PR Solutions. Public Relations trends

7 Actions to Take in 2019 to Enhance, Protect and Defend Your Valuable Reputation

Reputation Us

*Article published on January 4, 2019 in the Credit Union Times. rep·u·ta·tion (n) /?repy??t?SH(?): repy??t?SH(?): SH(?): The beliefs or opinions that are generally held about someone or something. A widespread belief that someone or something has a particular habit or characteristic. Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. 2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions.

Are marketing executives underestimating email-based brand risks?

Agility PR Solutions

New research from DMARC email authentication firm Valimail and the Ponemon Institute reveals that email threats tend to fly under the radar of most marketers, despite the significant risk of brand damage these threats represent. The report, Email Impersonation Attacks: The Unseen Brand Threat, based on a survey of more than 400 marketing professionals, explains […]. The post Are marketing executives underestimating email-based brand risks? appeared first on Agility PR Solutions.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

New British Army recruitment posters target ‘snowflakes’ and ‘me me me millennials’

Mark My Words

Talk Radio. Is it clever for the British Army to be targeting millennials in their new recruitment drive? Mark discusses the campaign with Jamie East on talkRADIO. link]. Mark Comments

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A New Approach to New Year’s Resolutions


In the interest of starting the new year off right, with a clean slate, I’ll make a confession. I’m a junkie. And since this article is being read mostly by marketing executives and communications professionals, I’m willing to bet that many of you share in my drug of choice. I’m talking about perfectionism. I just can’t get enough of self-improvement. If you can relate, then you know that the New Year, and the tidal wave of talk about resolutions, is both exciting and overwhelming.

Journalists on the move – Week of January 7

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: Maud Beelman (@AP) leaves to become Executive Editor of the Howard Center for Investigative Journalism at Arizona State University. The center will offer graduate degrees in […]. The post Journalists on the move – Week of January 7 appeared first on Agility PR Solutions. Media Moves

Using PR to Successfully Promote Your Next Big Event


Good events don’t just happen. They require intensive planning and a successful public relations promotion to get the word out, create interest, and compel action. PR will help increase the awareness of the event and, when properly targeted, will get that message to the people best positioned to help you generate the buzz you need to fill the venue. Community Breeds Community. One of the best ways to build buzz for an upcoming event, is to create and nurture an online community.

2019 Trends to Watch for Solo PR Pros

Solo PR Pro

We hope that 2018 was a good year for you, both personally and professionally. Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Voice Search / AI. Did you receive an Amazon Echo, Google Home, or other voice assistant device as a holiday gift? If so, you’re now among the estimated fifty percent of households in the U.S. using these devices.

5 Social Media Trends to Apply in 2019

Flack Me

Category: Flack Me Summary: Not surprisingly, social media will continue to dominate the marketing landscape this year