Mon.May 01, 2017

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

A Guest Post By Stephanie Abrams Cartin and Courtney Spritzer, Co-Founders, Socialfly. When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week!

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Here’s Why Fox Had to Fire Bill O’Reilly

Ronn Torossian

I recently spoke to NBC about Fox News Channel’s firing of Bill O’Reilly, which stirred up the public’s interest and indignation. 21st Century Fox, the parent of Fox News Channel, said in a statement, “After a thorough and careful review of the allegations, the company and Bill O’Reilly have agreed that Bill O’Reilly will not be returning to the Fox News Channel.”.

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How to Create Better Facebook Live Videos

Cision

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. That’s a pretty sizable proportion of video content which is shot live, although the existence of Facebook Live videos doesn’t mean that all of the content pieces are satisfying to watch, or even appropriate broadcasted live instead

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The State of PR Measurement

The Proactive Report

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. To see if this was an isolated number from one group, I decided to survey the PR pros who have opted-in to get my Digital PR Tips newsletter each week.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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9 things to consider before making the leap to being a solo PR consultant

Communications Conversations

What tips do you have for someone considering making the transition to being a solo marketing/comms consultant? It’s a question I hear more than you might think. Partly because I am a solo. And partly because it seems like more people are considering this as a career path all the time (certainly more than when I made the jump eight years ago).

More Trending

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State of Social Q1 2017: Twitter User Growth Takes Off

Shift Communications

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Let’s see what took everyone by surprise. Audience Growth. Twitter’s audience growth reversed course, showing almost 3% quarter-over-quarter growth. Twitter hasn’t seen this level of user growth in two years: Mobile growth remained at 83% of its user base accessing the service via mobile device: Whether or not this is an anomaly will be seen in

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PR Lessons Your Mother Would Love

Critical Mention

By Frank Nunziata. Moms have an innate sense of what good PR is all about. In fact, the typical Mom dishes out a ton of image management advice without even realizing it. Here are a few classic examples. “If everyone was jumping off a bridge, would you do it too?”. PR translation: Don’t be so quick to jump on the latest trend just because everyone else is.

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PR Insights from Reverse Engineering a New York Times Corporate Feature

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A corporate feature in a mainstream publication is the PR equivalent of a home run. No question, PR is constantly swinging for the fences. Unfortunately, the success rate for PR is more Duane Kuiper (below) than Babe Ruth. Obviously, a number of variables come into play in determining whether a journalist and the bosses green.more.

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Media samples: Do they increase your chances of earning media coverage?

Axia PR

On a recent trip to Lancaster County, Pennsylvania, I visited a retail shop in the heart of Amish country known for its shoo-fly pie, which visitors could sample for free. This Pennsylvania Dutch delight grabbed the attention of many passers-by, who, after sampling, purchased a whole pie.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Create Better Facebook Live Videos

Beyond PR

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. That’s a pretty sizable proportion of video content which is shot live, although the existence of Facebook Live videos doesn’t mean that all of the content pieces are satisfying to watch, or even appropriate broadcasted live instead

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

A comment left by New Zealand PR consultant, Catherine Arrow , on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation. The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners.

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Industry Recognition Matters

The Hoffman Agency

This blog is cross-posted from Ishmael’s Corner. We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. While some pooh-pooh awards, I view the Holmes Report recognition as a big deal. Our staff works damn hard. They deliver outstanding work. Why shouldn’t they bask in a touch of glory?