Shift Communications

JANUARY 31, 2017

What’s the impact of fake news? Is it as big a problem as people make it out to be? Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election. How concerned were people? We saw search volumes spike during the week of the election, per Google Trends: We saw the number of news stories dedicated to it increase significantly, as found in the Google News data

Analysis 100

Analysis Data Facebook Training 100

Ishmael's Corner

JANUARY 31, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If the intended audience doesn’t trust the format of the ad, the actual content has no chance. We know that the rise of digital consumption has brought advertising along for the ride. In fact, projections call for the digital ad spend to surpass TV advertising dollars for the first time this year.

Storytelling 80

Storytelling Advertising Advertising Communications 80

PRSay

JANUARY 31, 2017

In a world of celebrity marketing and the era of Kardashian reality, many brands have entered the realm of celebrity endorsements through social media. Most of us have seen the Instagram posts from Kim, Khloe and all of the other “Ks” where they make claims on a product that has magically “changed their life.”. But let’s get real. Did this directly impact the sales for those brands?

Instagram 75

Instagram Social Media Software Brand 75

Reputation Us

JANUARY 31, 2017

We’re excited to announce that On-The-Move Community Integration is the winner of the 2017 Nonprofit Challenge, marking the start of our one-year partnership with the organization. Each year, we offer deserving nonprofits like On-The-Move a year of pro bono PR support. On-The-Move is a small nonprofit supporting adults with intellectual and developmental disabilities in accessing their community through healthful, meaningful, and environmentally responsible activities.

Nonprofit 65

Nonprofit Community Local Training 65

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

JANUARY 31, 2017

Focus is becoming an essential marketing skill. Amid the many distractions facing knowledge workers, the ability to concentrate has become increasingly complicated. We seem to have lost both focus and the ability to foster it. We lost focus to the deluge email and a sizable helping of over-reliance. I’m convinced the automatic email preview is liable for a decade’s worth of misplaced messages…would you mind sending that to me again?

Marketing 61

Marketing Web Viral Social Media 61

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. Additionally, a divisive political climate has given birth to biased and fake news outlets. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe.

Journalism 50

Journalism Report Enterprise Interviews 50

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. What is it that they’re trying to achieve? Lead generation. Cusotomer engagement. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well.

B2B 122

B2B Infographics B2C Case Study 122

David PR Group

JANUARY 31, 2017

The value proposition for online review sites is simple as they enables almost anyone to offer a public review and rating of a business. A review site allows users to give both good and bad reviews of businesses – and gives consumers the opportunity to make an informed purchase decision. This new reality can be a challenge for businesses, however.

Reputation 40

Reputation Groups Engineering Community 40

Melissa Agnes

JANUARY 31, 2017

The Executive Orders that President Trump has been signing over the last few days, have organizations around the world assessing the potential risk and impact that they threaten to have on their business. But there’s one key area of risk that I see organizations overlook far too often – and I don’t want you to make this mistake. In this week’s #crisisready video , I discuss what this risk is and how you can go about identifying and mitigating it, within your organization.

Crisis Management 100

Crisis Management Crisis Video Twitter 100

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications