Thu.Sep 27, 2018

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Lessons Learned in Eight Years at Barokas

Barokas

Today marks my eighth anniversary with Barokas. When I started my career at the agency, I never imagined I’d be celebrating this milestone. Millennials are notorious for job hopping with the average tenure somewhere around 18 months, yet here I am bucking the trends and joining the ranks of our parents and grandparents who settled into their jobs for the long haul.

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5 steps to follow to make sure you get found in search

Agility PR Solutions

Why does the FBI offer its Witness Protection Program to informants when the feds can post their contact information on Page 2 of Google search results? In fact, they could list it anywhere after the third result and need not worry all that much! Great news for snitches, but not so much for PR hacks since 51 percent of […]. The post 5 steps to follow to make sure you get found in search appeared first on Agility PR Solutions.

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ICON Preview: What Not to Miss in Austin From the TrendKite Team

PRSay

This post is brought to you by Trendkite , a proud Platinum sponsor of the 2018 PRSA International Conference in Austin, Texas. The toughest part of traveling to another city for a conference is finding the time to research where you should eat and what sites you should see between panels, keynotes and networking sessions. When it comes to traveling to Austin, Texas for the PRSA 2018 International Conference on Oct. 7-9, we put together a quick guide for you, built on the advice of the TrendKite

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Content Research Strategy: Finding Unique Topics In an Oversaturated Niche

Buzzstream

If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult. In fact, once you’ve built up a decently sized content catalog it may feel like you’ve already covered all the ground possible. Combine that with everyone throwing out content, and it can feel impossible to say anything new.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Witches, vampires and zombies, oh my! Halloween spending to reach $9 billion

Agility PR Solutions

Once again, Americans are looking forward to splurging on their favorite candy, costumes and decorations during the Halloween season—according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is expected to reach $9 billion, the second highest in the survey’s 14-year history (the spending record of $9.1 […].

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Why Blitzmetrics is a Game Changer for Higher Education

Karen Freberg

It is not every day you have some of the leading voices speak to your students. Over the years, I have had a number of fantastic and amazing thought leaders speak to my classes in social media and PR. They come from all backgrounds and industries, and this is truly one of the best ways to connect education with practice. It’s one thing to read about doing a social media strategy, but it’s another when you meet someone who does this for a living.

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How PEN America uses Muck Rack to achieve their PR goals

Muck Rack

How PEN America uses Muck Rack to achieve their PR goals

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Thoughts from an alumna visiting her college town

HMA Public Relations

This past weekend, I visited my college town of Tuscaloosa, Ala. for the football game against Texas A&M. It also happened to be the same weekend […]. The post Thoughts from an alumna visiting her college town appeared first on HMA Public Relations.

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5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. Today, we’ll suggest some ways to do just that. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications. 60% of employers have no long term IC strategy or vision.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.