Tue.Jul 13, 2021

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How to Make your Messaging Stick

Onclusive

Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging? NEO Messaging can give you that insight by tracking the performance of your designated soundbites across all news sources worldwide so you can quickly see which messages are resonating with both the media and your target audience(s).

How To 370
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Marketing Strategies for a Younger Audience

Ronn Torossian

Recently, one of the biggest electronics cigarette companies in the United States, JUUL, has been facing various lawsuits from different US states for promoting products to minors. Attorneys involved in these cases have been claiming that for many years the company has been targeting very young people including teenagers with the highly addictive E-cigarettes.

Strategy 195
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Trending Sources

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UK Media Moves including POLITICO Europe, Daily Mirror, Metro and more

Cision

Jamil Anderlini to be Editor-in-Chief of POLITICO Europe; Joshua Taylor recently promoted to Deputy Head of News at Daily Mirror; Josh Stephenson made Deputy TV Editor & Senior Staff Writer at Metro.

Media 156
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Influencers flock to TikTok during the pandemic—marketers are seeking ways to cash in on trend

Agility PR Solutions

Influencer marketing notched up its own marketing influence during the COVID crisis, as consumers found the reliability of influencers to be more trustworthy than the brand marketing they encountered. New research from micro-influencer marketing platform SocialPubli reveals that TikTok’s sustained, massive growth resulted in increases in content creation and consumption during the period—making it a […].

Trends 190
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021

Sword and the Script

Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower” . When businesses face a problem they don’t know how to solve, it tends to turn to one of two departments for help: legal or communications. By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today.

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Adventures in public relations with Kate Yandoh Harris | On Top of PR podcast

Axia PR

Learn some great stories of how our guest Kate Yandoh Harris advanced her PR career. Guest: Kate Yandoh Harris is a born storyteller who helps businesses realize results by creating compelling content. She is an optimist, island lover, and “word person”.

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6 solid ways to sustain a great brand image

Agility PR Solutions

To stop you from having to deal with public relations disasters every five minutes, you must be able to sustain a great brand image from the moment that you open your doors to far into the future. However, sustaining a great brand image throughout the everyday running of your business can turn out to be […]. The post 6 solid ways to sustain a great brand image appeared first on Agility PR Solutions.

Brand 94
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5 Ways to Ease Back Into Work (And Life) Post-Pandemic

Solo PR Pro

Pandemic life was an enormous challenge for all of us. With more and more people becoming vaccinated, life slowly is returning to a new ‘normal’ where we can give hugs to friends and family, go out with friends more, attend parties or weddings, travel and perhaps later this year attend in-person business meetings and events. The excitement of a return to a form of pre-pandemic life is real.

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5 insights on the value of observing customer behavior

Agility PR Solutions

Once customer behavior is analyzed successfully, businesses can engage people more effectively. Studying consumer buying behavior leads to a greater understanding of the expectations of customers. By assessing what leads a consumer to decide on a product, a business can differentiate between the products and services that are needed, and those which are obsolete.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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“Alexa: How Do We Improve Our Corporate Reputation?”

Reputation Us

Can you imagine asking Amazon’s Alexa to respond to the question, “Alexa, how does my company improve its reputation?” Try it…you might be surprised by the response. Like Alexa, the folks at ReputationUs are often asked this question in various ways. Our response is as quizzical and indecisive as Alexa’s answer…”That’s an interesting question and it depends.”.

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How Group Nine Media uses Muck Rack to achieve PR goals

Muck Rack

How Group Nine Media uses Muck Rack to achieve PR goals

Groups 127
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“Alexa: How Do We Improve Our Corporate Reputation?”

Reputation Us

Can you imagine asking Amazon’s Alexa to respond to the question, “Alexa, how does my company improve its reputation?” Try it…you might be surprised by the response. Like Alexa, the folks at ReputationUs are often asked this question in various ways. Our response is as quizzical and indecisive as Alexa’s answer…”That’s an interesting question and it depends.”.

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Proposed changes to the Defective Premises Act

Practical Law Construction

Many changes have been introduced since Grenfell to address the cladding crisis including the establishment of various loans, funds, plans for new regulators, new taxes, levies and new rules to govern building safety throughout the lifetime of a building. Last weekend, news broke of the latest initiative: extending the limitation period for homeowners to claim compensation for defective work under the Defective Premises Act 1972 (DPA) from 6 to 15 years, and extending the application of the DPA.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How to Create Videos on Canva

HMA Public Relations

Thanks to Canva, spicing up your social media with custom videos has never been easier. Learn more with Justin Liggin.

Video 89
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What makes a company website a good PR tool

Axia PR

Nowadays, having a website can be considered a necessity if you want to market yourself or your business online. Having a company website means that you have more opportunities to present yourself to a broader audience. Using your company website as a public relations (PR) tool can also help your business build credibility and attract more customers.

Tools 62
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Meet the Team: Chris Norton!

Prohibition

For our July meet the team feature, get to know all about Prohibition founder and Managing Director, Chris! How long have you been at Prohibition? Since the very beginning – we became ltd nine years ago but prior to that I ran it whilst I was freelance for a few years so about 12 in total, I think. What do you love most about your job? I love the fact we win together, lose together and take on challenges trying to add value to the client.

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Four Takeaways From PRfect Pitch Interview with Editor at PRNews, Seth Arenstein

NRPR Group

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. As […]. The post Four Takeaways From PRfect Pitch Interview with Editor at PRNews, Seth Arenstein appeared first on NRPR Group.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Five new social media trends that all marketers should know about

Prohibition

We’re back again with another monthly digest of the latest social media updates and trends – which as always, never fails to surprise! Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media. Discover the latest updates and trends across the various social media platforms below!

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Why you should be using GIFs for public relations

Axia PR

Spice things up with some GIFs. Whether they are used for social media or to improve press releases, images are a very handy tool in public relations. You can even use them to directly improve your website’s SEO! But, have you been using GIFs? For those who are unfamiliar, GIFs are simply animated images. GIFs can originate from anywhere, including TV shows, movies, or other media.