Cision

NOVEMBER 29, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and c

Examples 167

Examples Insurance Insurance Fashion 167

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award).

Video 153

Video B2B Film Marketing 153

5W PR

NOVEMBER 29, 2017

Public relation professionals should be pros at media, but their clients may not have gotten to that point yet, and it’s up to their PR people to help them improve. Many studies over the years have shown that one of people’s top fears is of public speaking. So, it should not be surprising to anyone that many leaders of companies, even big companies, sometimes get nervous about speaking in front of a group of people.

Media Training 87

Media Training Training Film Media 87

Axia PR

NOVEMBER 29, 2017

Whether you’re preparing your team for an influx of media interviews or planning to launch a new marketing and communications campaign, getting everyone in your company on the same message is critical to the success of your efforts. Your company’s representatives are often the biggest influencers for your company and brand, after all. It’s critical to make sure this vital audience is helping – and certainly not hurting – your communication efforts.

Interviews 48

Interviews Company Communications Brand 48

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

NOVEMBER 29, 2017

Our very own Abbie Fink gives her crisis communications advice regarding the sexual assault claims against Scottsdale-based Massage Envy. [Click below for more]. The post Communications in a Crisis appeared first on HMA Public Relations.

Crisis 45

Crisis Communications Crisis Communications Publicity 45

Prakkypedia

NOVEMBER 29, 2017

I’ve been pondering reputation. Reputation, of course, is central to the public relations profession. But in my own household, reputation is also very personal. You see, not only am I a PR consultant (a so-called spin doctor), my husband is a car salesperson (of used cars, no less). That places us toward the bottom of most discussions about trust and professions.

Reputation 60

Reputation Survey Insurance Insurance 60