Ronn Torossian
FEBRUARY 13, 2018
But never getting to the answer isn’t. Asking for help is also a sign of strength rather than weakness. Do you show that in your choices as a leader? Most people don’t want to ask for help or to admit that we don’t know the answer or how to do something. Interestingly, though, most of us also love being asked for help and to show the things we’ve learned during our life.
Presspage
FEBRUARY 13, 2018
Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a newsroom. Mobile use is skyrocketing, and beginning this year, Google will move to mobile-first indexing when it ranks results, as opposed to the desktop-first it currently employs, says Jared Hoffmann digital content editor at Children’s Mercy Ka
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Shift Communications
FEBRUARY 13, 2018
For many of us in the PR agency business, travel can come in waves and totally upend your routine. With conference season upon us, the Mobile World Congress and HIMSS-bound communications pros will be on buses, trains and planes over the next few months. I have been riding that wave over the past several months with some short-notice trips and have learned quite the mishmash of new things.
Beyond PR
FEBRUARY 13, 2018
When crafting campaigns, brands often have reaching various language groups on their radar. Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. But what about African Americans? Is there a reason to specifically target this community? The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Sword and the Script
FEBRUARY 13, 2018
When we think of aesthetics in content, we typically think of graphics and images meant to complement or illustrate the text. Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. What you say is as important as how you say it – this also extends to the formatting of text on a page.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Solo PR Pro
FEBRUARY 13, 2018
Nothing says love like the referral of business. When a client or colleague refers you to someone else, it is a validation of their trust in you to deliver good work. Countless studies have proven the power of referral or word-of-mouth marketing. When you receive a recommendation from someone you know, it carries the trust you have in that person. Many solo professionals cite referrals as a top source of business but do not have systems in place to actively cultivate them.
HMA Public Relations
FEBRUARY 13, 2018
This month's #TipForTuesday on the characteristics of leadership hits on the importance of creativity/innovation, honesty and customer satisfaction. [Click below for more]. The post #TipForTuesday – What is Leadership? appeared first on HMA Public Relations.
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