Thu.May 11, 2017

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How to Put the Social into Your Public Relations Activities

Cision

Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. Not only does it give you an unprecedented ability to get to know and build relationships with journalists and industry influencers you want to work with, it’s a direct communication line between you and your customers.

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Marketers to Increase PR Spending Over Next 5 Years – New Study Says

Business Wire

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. The most eye-opening data found in the report is that 75% of respondents answered that they plan on increasing PR budgets over the course of the next five years.

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State of Social Q1 2017: Snapchat Reveals Little, Saturated Already?

Shift Communications

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). User Growth. Snapchat reports its userbase by quarterly averaged daily active users, meaning the number of users who are active daily on average throughout the quarter. What we see is Snapchat’s growth in early days of its reporting over the last year.

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5 tips to get you through a crisis using social media

Presspage

When a crisis hits, it is important for an organization to have a protocol in place. The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. Who will be your key spokespeople and have you set out a clear strategy? Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Press Release Is Dead. Or Is It?

Stern + Associates

Just about everything in the communications world has changed in the last few years (months, weeks, hours). Yet, one relic from the PR pros’ toolbox still hangs on: the press. The post The Press Release Is Dead. Or Is It? appeared first on Stern Strategy Group.

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6 Leadership Lessons from 6 Women Leaders

MaccaPR

As a lifelong learner, I love hearing how respected business leaders have navigated successes and challenges during their careers. Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example).

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Beckham Exclusive: My regret Over 4-Letter Rant

Mark My Words

Sunday Mirror, 05.02.17. Last night PR expert said: “If your being flown all over the world the costs will rack up and the basic problem is that these things have slipped out. It’s not helpful but, then again, people don’t realise the complexities that go into celebrities being involved with charities. Even these game shows that you see on TV, where people play for charity, they still get paid.

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How to Put the Social into Your Public Relations Activities

Beyond PR

Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. Not only does it give you an unprecedented ability to get to know and build relationships with journalists and industry influencers you want to work with, it’s a direct communication line between you and your customers.

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Beckham’s Knightmare

Mark My Words

The People, 05.02.17. Last night PR expert Mark Borkowski said of questions about Beckham-UNICEF connection: “If your being flown all over the world the costs will rack up and the basic problem is that these things have slipped out. It’s not helpful but, then again, people don’t realise the complexities that go into celebrities being involved with charities.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Facebook is the New Golf

HMA Public Relations

Seems that America has moved away from playing golf so much. But what are they doing instead? [Click below for more]. The post Facebook is the New Golf appeared first on HMA Public Relations.

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Corbyn’s Labour manifesto: when is a leak not a leak? (The Drum)

Mark My Words

Jeremy Corbyn has always insisted that Labour policy be decided by consultation and debate. With the leaking of a draft of the party’s manifesto, Labour has launched its most ambitious act of policy crowdsourcing. As a pundit pointed out, leaking the manifesto is probably the surest way of getting the media to seriously read it. Media indifference isn’t just a problem for Corbyn’s Labour.

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Chat Recap: Creating Customer Value And More

Solo PR Pro

On the second Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On May 10, 2017 we weighed in with opinions and insight on the following topics of interest: How do you help clients create customer value?

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Four-letter Emails Storm ‘won’t hurt Brand Becks’

Mark My Words

PR guru Mark Borkowski disagreed [with Piers Morgans tweets] and said his image was strong enough to bounce back. “It’s certainly not a good day for his brand. They will be wringing their hands in despair but there is always the ability to recover,” he said. “Plus, he is a double act, it is not just him but his wife and kids, the Beckham dynasty. “We must never forget that there is a lot of love for him and he has proved to be a statesman, especially during the

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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PR guru: He’ll bounce back

Mark My Words

Brand Beckham will bounce back from the email scandal, PR experts said last night. PR Guru Mark Borkowski said the public still ha “a lot of love” for the football icon. And he pointed to how Becks had managed to go from national hate figure to hero after being sent off against Argentina in the 199 World Cup. He said: “It’s certainly not a good day for his brand.

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Branson Accused Of Publicity Stunt Over Obama Trip

Mark My Words

The Guardian, 09.02.172. “Branson always has a very strategic and clever way of exploiting publicity,” said Mark Borkowski, a London-based PR consultant who has written a book about the art of publicity stunts. “This is a money-can’t-buy publicity opportunity worth millions. It has been reported all over the free world and these are the first pictures since we saw him [Obama] get in that helicopter and head away from the chaos left behind.” Borkowski said Obama em

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Dishonoured: How the Beckham knighthood scandal reveals the rot at the heart of the honours system

Mark My Words

Sunday Times, 12.02.17. Mark Borkowski, a public relations expert, argued that brand Beckham was having a “wobble” rather than a “tumble” He added: “It’s now all about recovery and it will be business as usual.

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Mark On Antony Joshua

Mark My Words

The Sun, 01.05.17. But PR and marketing guru Mark Borkowski last night warned Joshua still has a long way to go before making a billion. He said: “One fight doesn’t make a billionaire boxer. You have got to make it in America and you have to be taken seriously by fans there. He’d have to have a series of fights in Las Vegas or Madison Square Garden in New York = the whole shooting match.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Mark On Antony Joshua

Mark My Words

The Guardian, 01.05.17. Mark Bokowski, PR and brand expert, expects that number to mushroom. “He represents hope,” says Borkowski. “That is why people buy into him. He also looks great – and he has a massive female following. His appeal goes far beyond boxing’s hardcore.” There is something else too. “He is also very honest, people like that transparency,” adds Borkowski. “After Saturday’s fight he made a big deal of praising Kli

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Beckham Blackmail Plot

Mark My Words

Good Morning Britain, 07.02.17. Mark on the GMB sofa discussing ‘those emails’ and what’s next for Brand Beckham. Watch here: [link].

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‘The Man Need’s His Nuggs!’

Mark My Words

TalkSport, 10.05.17. Mark on ‘that’ Wendy’s tweet. Listen here.

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Celebrity Social Media Gaffes

Mark My Words

BBC, 11.05.17. Mark on the Victoria Derbyshire Show. Watch here.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Valentines Day 2017: How public relations and advertising industries maximise on 24 hours of love

Mark My Words

The Independent, 14.02.17. Read here: [link].

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Anthony Joshua Drawing Comparisons To Muhammad Ali

Mark My Words

Sports Business, 02.05.17. Read here: [link].

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Boxing News: Who’s Next For Antony Joshua After Wladimir Kiltschko’s KO?

Mark My Words

iSports Times, 01.05.17. Read here: [link].

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Obama And Branson Kitesurfing Trip Branded Huge Publicity Stunt

Mark My Words

The Guardian, 08.02.17. Read here: [link].

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Dishonoured How the Beckham knighthood scandal reveals the rot at the heart of the honours system

Mark My Words

Sunday Times, 12.02.17. Read here: [link].

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After flooring Klitschko, Antony Joshua now has the world at his feet

Mark My Words

The Guardian, 30.04.17. Read here: [link].

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‘You can’t treat people as idiots’: How three PR disasters gave Pepsi, United and Spicer week from hell

Mark My Words

Yahoo! News, 12.04.17. Read here: [link].

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