Tue.Jan 15, 2019

9 trends to watch for social media marketers

PR Daily

Social media is always changing. Here are the shifts, big and small, that you should monitor for the coming year. When it comes to social media, the year ahead should be quite an interesting one for marketers.

7 actionable ways to build hype for your brand’s next event

Agility PR Solutions

When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful.

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20 common PR habits that drive journalists bonkers

PR Daily

Public relations pros know better, but somehow these worst practices worm their way into the course of a workweek. So to review, here are peeves, taboos and no-nos to avoid at all costs. Interacting with journalists is a lot like dating.

The 6 key things influencers look for when collaborating with brands

Agility PR Solutions

As we move head first into 2019, and as PR and comms tactical effectiveness ebbs and flows, some newish practices have undoubtably proven their value and staying power.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

6 crisis PR resolutions everyone should make this year

PR Daily

It’s a new year and many organizations have a positive outlook. However, plenty can still go wrong, and savvy pros should take precautions. For many, some New Year’s resolutions will already be in tatters.

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Infographic: How marketers can make the most of augmented reality

PR Daily

Technology that interacts with real-life actions is no longer solely the stuff of science fiction. Consider these ways this visual enhancement can boost your marketing efforts.

How to Build Effective Backlinks Using Images

Critical Mention

SEO is a complex process where backlinks are key. According to an article in Backlinko, the number of domains linking to a page correlates with rankings more than any other factor, which means backlinks are vital if you want to improve your site’s SEO.

Gillette faces backlash over campaign addressing #MeToo movement

PR Daily

The company vowed to ‘actively challenge the stereotypes and expectations of what it means to be a man,’ but people have mixed reactions to the new messaging. Gillette has put a new spin on its 30-year-old tagline, “the best a man can get”—and many are criticizing the move.

AI is creating jobs, but new research reveals biggest AI hurdles in 2019

Agility PR Solutions

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis.

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Time Management for the Solo PR Pro: Who Has Time for That?

Solo PR Pro

We all have the same number of hours in the day as Beyoncé, so they say. Except where Beyoncé has a huge team behind her, as solo consultants, we are the ones wearing many of the hats in our businesses. So, what’s a solo to do? Maximizing our time is directly connected to growing our income. Many of us delegate to virtual assistants, which helps us accomplish more than when we try to do it all.

5 Marketing Trends to Keep On Your Radar in 2019

PR 20/20

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you.

When toxic masculinity can shave years off your life, Gillette’s advert is long overdue

PR in High Definition

Gillette’s latest advert doesn’t really need much introduction, given the buzz and outrage on the social and news channels at the moment.

6 questions with Jessica Huseman from ProPublica

Muck Rack

6 questions with Jessica Huseman from ProPublica

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Sadly, We’re #1!

HMA Public Relations

There are countless polls and lists that rank cities and industries on their respective standing amongst their peers. The business lists, like the Book of Lists, […]. The post Sadly, We’re #1! appeared first on HMA Public Relations. HMA Public Relations

Will 2019 (finally) the year of the Social CEO?

Communications Conversations

We’ve been talking about the concept of the “social CEO” for years now. In fact, I remember Richard Branson being on Twitter in 2007! But, the notion of the social CEO has really never taken off.

11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

MaccaPR

Who was the most photographed and talked about person at the 2019 Golden Globe Awards?

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How to get a job in tech PR

Sarah Stimson

Yesterday a young women, Asma, who is currently reading my book, How to get a job in PR, tweeted me to say she’s enjoying it and is going to write a review.

11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTO BOMBING

MaccaPR

Who was the most photographed and talked about person at the 2019 Golden Globe Awards?

Viral 62