Agility PR Solutions

MARCH 26, 2023

Up to 86 percent of customers will leave a brand they’ve previously been loyal to after just two negative experiences. That’s how important CX is to your bottom line. However, PR pros and communicators often ignore customer experience when drafting marketing strategies. Consequently, it’s unsurprising that many brands aren’t using customer experience marketing (CXM) to […] The post Customer experience marketing: 3 comms strategies for improving CX appeared first on Agility PR Solutions.

Strategy 158

Strategy Marketing Brand Branding 158

Mindful Marketing

MARCH 26, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For centuries, universities have been places where students study philosophy and sharpen professional skills. Are colleges now becoming locations where young minds learn to place prop bets and parlay their winnings?

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Sports Banking Advertising Advertising 106

Agility PR Solutions

MARCH 26, 2023

In the last decade, influencer marketing has exploded onto the scene and become one of the most popular and effective ways for brands to reach their target audiences. However, the history of influencer marketing dates long before the internet was even a thought. Throughout the years, this phenomenon has evolved and changed in so many […] The post A brief history of influencer marketing—and 2 trends that define its future appeared first on Agility PR Solutions.

Trends 88

Trends Marketing Brand Branding 88

Axia PR

MARCH 26, 2023

Public relations professionals focus on their target audience in their communications. Persuading the consumer is often easier than you might think. Sometimes, all that it takes is a step away from yourself and toward your audience. A simple shift in the subject of your messaging can make all the difference.

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Consumer Publicity Communications 62

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Agility PR Solutions

MARCH 26, 2023

Third-party data is used in the majority of digital marketing campaigns—more than half (53 percent) of respondents in new survey research say they use of third-party data in campaigns. The new research from digital data pioneer Datonics explores the use of third-party data in the programmatic ecosystem, and ranks the importance of various factors when selecting data. […] The post How firms are using third-party data in digital marketing campaigns appeared first on Agility PR Solutions.

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Data Marketing Survey Publicity 88

Agility PR Solutions

MARCH 26, 2023

It looks certain that the metaverse will have a transformative impact on business, and new research from tech services and consulting firm Wipro Limited asserts that brands and businesses that embrace the technology early will reap the biggest rewards. Companies in the US have been the quickest adopters at this point, and their experiences are […] The post The metaverse business metamorphosis is underway—and early adopters will reap the biggest rewards appeared first on Agility PR Solution

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Brand Branding Technology Company 78