Sun.Jan 16, 2022

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Shopping’s social revolution: Social media spending expected to reach $1.2T globally by 2025

Agility PR Solutions

In the pandemic age, digital shopping has become even more ubiquitous in almost every household, and social media is playing a big part. New research from professional services firm Accenture finds that the $492 billion global social commerce industry is expected to grow three times as fast as traditional e-commerce to $1.2 trillion by 2025—driven […].

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Should Social Responsibility be Selfless?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing While people gave gifts to loved ones last month, the world’s largest pizza chain was providing presents to some very surprised recipients—other restaurants. True, “it is more blessed to give than to receive,” but was Domino’s philanthropy actually aimed at putting itself on the receiving side?

Local 80
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Why 2022 will be even more challenging for corporate political activity

Agility PR Solutions

Mixing business and politics these days is akin to walking through a minefield—and in 2021, corporate political action committees (PACs) suspended contributions and reassessed their policies. Yet consumers generally want brands and businesses to be more outspoken on societal issues, no matter how controversial. A new survey by The Conference Board reveals the environment for […].

Corporate 148
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6 comms tips to develop an effective IT strategy for your business

Agility PR Solutions

Developing a smart IT strategy for your business can help you achieve the long-term vision you have established. Creating a comprehensive IT strategy will help you handle various projects and provide you with a holistic vision for your business’s technological needs. What is an IT strategy? The IT strategy is a detailed set of documents […].

Strategy 147
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Daily PR lessons that can be learned by reading newspapers

Agility PR Solutions

After several years of being a freelance reporter for a number of New York daily newspapers, I was offered a full-time job at one of them. But it wasn’t as a reporter. I was assigned to a news desk, where I had to read all of the competing newspapers to see if they had any […]. The post Daily PR lessons that can be learned by reading newspapers appeared first on Agility PR Solutions.