Thu.Jul 28, 2022

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Can Marketing Communications Impact the Bottom Line?

HMA Public Relations

From advertising to podcasts to webinars, the secret sauce to impacting the bottom line lies in marketing communications. Discover the strategies that your business should consider in this post from Alison Bailin.

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Pitching Multiple Media Outlets

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: How do you your story to multiple media outlets? That’s a question I get asked quite often. Many people feel they have one story and that one story might not fit in every media outlet.

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Tips for molding community relations with public relations

Agility PR Solutions

The community relations function is a key component of public relations. It focuses on managing the relationship between an organization and its host community. Community relations professionals often work with local media, civic groups, elected officials and other stakeholders to help shape the company’s reputation in its local setting. Community relations can be an effective […].

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These were the top communities on Reddit in June 2022

NewsWhip

Once again r/memes took the top spot in the June edition of our Reddit rankings, easily beating out the competition for the top community on the platform. . Here are some key takeaways from our findings: r/memes held its ground as the top community. The scores of the top communities were lower in June. Politics was a high driver of discussion on the platform.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Lack of real-time analytics is a pressing challenge for marketers

Agility PR Solutions

New research from insights-led customer engagement platform MoEngage highlights marketers’ inability to access real-time analytics despite using Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems, as 34 percent still struggle with real-time analytics. The firm released its latest report on the customer journey and campaign insights measured by marketers and the challenges they […].

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10 ways to improve social media customer service

Agility PR Solutions

If you are in charge of social media customer service, the first thing that you need to know is that people who use social networks for customer service expect a lot more than they would from a company’s main website. This means that your response to any customer questions or complaints needs to be quick […]. The post 10 ways to improve social media customer service appeared first on Agility PR Solutions.

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This Week in PR Ethics 7/28/22 – Disguised Earned Media, Misinformation, and Integrity

Ethical Voices

Aside from everything discussed at hearings in Washington, there were a number of interesting ethics articles over the past few weeks. PRCA calls out disguised earned media – This PRovoke article highlights how PRCA recently called out the unethical practice of hidden pay for play (or payola for all of us of a certain age). It highlights reports of a UK PR agency offering secret payment to journalists for including clients in editorial coverage.

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How data analytics is driving real life change 

PR in High Definition

The value of data has become an inescapable fact of the modern world. No sector, industry or market could claim to be better off without data-driven insights that allow them to make informed decisions. Today, business success is so often shaped by how well data is being used. Predicting the future, understanding the past, navigating the present – it all comes down to data.

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TCC’s judgment in Martlet v Mulalley, a cladding fire safety dispute

Practical Law Construction

Cladding disputes have been ubiquitous in recent years. They are a consequence of the tragic fire at Grenfell Tower in June 2017, which led to a wave of inspections, investigations and scrutiny across the UK as building owners sought to ascertain whether or not their buildings were similarly defective. That process has resulted in numerous disputes relating to all sorts of different buildings – whether residential or commercial, old or new, publicly owned or private developments – which have kep

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Mastering the art of simplicity to make your brand stand out  

PR in High Definition

Loneliness. A feeling that most people have experienced at some point in their life. Nearly half of England’s adult population, according to Campaign to End Loneliness, a startling 45%, express feeling lonely occasionally and sometimes even often. Needless to say, the crisis of loneliness and social disconnect was only further exacerbated during the height of the pandemic with strict isolation and social-distancing measures being implemented.

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How to Become a Financial Services Trailblazing Thought Leader

wiredPRworks

What makes someone a “thought leader” today? How can you transform from ho-hum everyday expert into a fast-track financial services trailblazing thought leader? On August 4, Barbara Rozgonyi will present new ways to elevate expertise, advance influence, and map a trail to success for you and your customers. Thanks to McGuffin Mornings for the invitation!

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Quantifying comms and moving beyond a simple ROI 

PR in High Definition

It’s all too common a question for a communications agency to hear – “but show me how a comms plan will generate sales and new leads”. Unfortunately, the answer is not as simple as X+Y=Z. The foremost purpose of a communications agency is to shape the reputation of the company it’s working for. Influencing the opinions of customers, partners and even the company’s own employees.