Business Wire

JANUARY 6, 2020

Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm. At the core of each action is a tool making it possible.

Trends 208

Trends Publicity Data Tools 208

Stuart Bruce

JANUARY 6, 2020

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce.

Measurement 117

Measurement Conference Publicity Ethics 117

Deirdre Breakenridge

JANUARY 6, 2020

When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that was an opportunity for students to create content based on what they learned during the semester. The question quickly became, “should it be another blog post contest?” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they lear

Video 352

Video Journalism Education Resources 352

Ronn Torossian

JANUARY 6, 2020

As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past year. We’re not ranking them or comparing them, only looking to see what we can learn from them. The New England Patriots were back in the news recently as what’s being […]. The post Notable Sports PR Misfires in 2019 appeared first on.

Sports 259

Sports Crisis Agency Strategy 259

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Onclusive

JANUARY 6, 2020

This post was originally posted on AdAge on December 04, 2019. In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. Content marketing is a positive step toward truly effective marketing communications in that it starts to drift away from advertising toward useful information provision, which is what your audience wants.

Advertising 195

Advertising Advertising Marketing How To 195

Agility PR Solutions

JANUARY 6, 2020

Despite oft-heard forecasts that the press release is an obsolete PR tool with very little to offer journalists or other audiences in the modern age, new research from comms-focused data science company Onclusive reveals that like any tool, it can be greatly effective if used optimally. “These new benchmarks reveal some interesting things. First, reports […].

Study 147

Study Strategy Tools Data 147

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Many organizations fell victim to breaches, hacks and leaks — at an average cost per incident of nearly $4 billion. From Capital One and Facebook , to the AMCA, Georgia Tech and more — each shows that no sector is off-limits to attack by bad actors. A varied threat landscape has driven extensive cybersec media coverage.

Trends 156

Trends Healthcare Government Leadership 156

Agility PR Solutions

JANUARY 6, 2020

It’s a challenging time for journalists, as media distrust remains a pressing problem thanks to the increasing prevalence of fake news, the uncompromising positions of news consumers, and the unreliable state of online and social “news” sites and sources. Compounding the situation is that time-strapped reporters don’t have the opportunity (or, often, the resources) to […].

Media 103

Media Resources Consumer Report 103

Cision

JANUARY 6, 2020

Stuart Emmerich joins Vogue, Sally Shin heads to NBC News, and more.

Media 120

Media Blogging 120

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR News

JANUARY 6, 2020

Embedded in Gervais' barbs was far more than a subversive comedian taking jabs at a captive audience— a reminder that, in an election year, problematic business decisions from the top tiers of a brand will continue to leave a mark on the celebrities, and spokespeople, who are doing work on behalf of that brand. The post Gervais Condemns Golden Globe Artists as Complicit in Corporate Sins appeared first on PR News.

Corporate 87

Corporate Brand Branding Reputation 87

Agility PR Solutions

JANUARY 6, 2020

Consumers who had a frustrating shopping experience are three times more likely than satisfied consumers to not buy from the retailer or brand again, but companies that consistently exceed customer expectations could significantly increase revenues by charging a premium for the experience, according to new research from Accenture. Survey respondents were deemed to be frustrated […].

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Consumer Retail Survey Company 78

5W PR

JANUARY 6, 2020

Any casual observer can say there’s a building trust issue with the media at large. Most consumers will say that they trust a few outlets but greatly distrust the others, mostly along partisan lines. It’s a touchy subject in some circles, but one that requires some reconciling, especially since people still get their perspectives and messaging through media sources.

Crisis 78

Crisis Consumer Social Media Technology 78

Agility PR Solutions

JANUARY 6, 2020

While 100 percent of executives agree that organizational culture impacts financial performance, less than half (48 percent) say they monitor culture to mitigate risk, according to new research from Eagle Hill Consulting. Moreover, many (41 percent) are failing to hold leadership accountable for creating strong cultures, and only 46 percent say that they hold employees […].

Financial 78

Financial Leadership Employee Trends 78

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Muck Rack

JANUARY 6, 2020

Does your media pitch sound like a bad country song?

Pitching 133

Pitching Media 133

Agility PR Solutions

JANUARY 6, 2020

Negotiation skills can either help your business thrive or fail. When negotiating, be competitive and collaborative at the same time. You need to have powerful skills when it comes to negotiating—and these persuasive skills make all the difference between a leader and a deal-breaker. In most jobs, people with skills in a negotiation get preferred […].

Analysis 78

Analysis Publicity 78

Culpwrit

JANUARY 6, 2020

By Alyssa Damato Many people envision workplace discrimination as issues relating to race, gender and sexual orientation…but how many would say age? I’ll be the first to admit that ageism is not something I initially think of when it comes to diversity and inclusion. However, this reinforces the importance of why we should actively contribute […].

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Mark My Words

JANUARY 6, 2020

Stuff Other companies go even further and create fake news articles and misleading positive reviews. Mark Borkowski, a public relations veteran, says his company does some online reputation management for customers, but he warns that in the industry “there are a lot of snake oil salesmen and a lot of nefarious people you wouldn’t want to share a drink with on a night out” Read full article here: [link].

Company 60

Company Reputation Industry Publicity 60

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Agility PR Solutions

JANUARY 6, 2020

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Detroit Free Press: Jim Schaefer (@detroitreporter) has been named Senior News Director, with a focus on autos, business and education. KyCIR: Jared Bennett (@jaredtbennett) has been appointed Investigative […].

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Education Twitter Industry Media 60

HMA Public Relations

JANUARY 6, 2020

It's the first #MediaMonday of the year! Meet Alexa Block, a digital journalist form 12 News. Click the link to get to know her! The post #MediaMonday – Alexa Block appeared first on HMA Public Relations.

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Meeting Publicity Media 43

Ishmael's Corner

JANUARY 6, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You can throw out many adjectives to describe 2019. Dull won’t be one of them. Writing about the intersection of communications, journalism and branding, a never-ending stream of fodder for potential posts flew by my window every day.

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Storytelling Journalism Writing Communications 78