Ronn Torossian
DECEMBER 7, 2021
The digital space and pretty much all markets these days are incredibly crowded. There are hundreds of thousands of pieces of information available to people online, which means consumers can easily get overwhelmed to the point where all they want is to step away from all digital platforms and think about what really matters. However, […]. The post Grabbing the Attention of the Target Audience appeared first on.
Business Wire
DECEMBER 7, 2021
When you send out a press release, you are not just launching another piece of copy. You are distributing a content piece that reflects your entire publicity program. Accuracy matters when you’re speaking to the world.
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Prowly
DECEMBER 7, 2021
It’s that time of year when the countdown to a New Year has everyone in the mood for summing up the last twelve months and making predictions about the next twelve. We can’t resist the temptation to join the prediction game about our favorite topic, public relations, so allow us to share some thoughts on […]. The post 6 PR Trends That Are Ready To Be a Big Deal in 2022 appeared first on Prowly Magazine.
PR for Anyone
DECEMBER 7, 2021
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. You need to learn the basics so that when you reach out to a journalist, you are doing it in a professional manner and giving them what they want and need.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
DECEMBER 7, 2021
New research from continuous product design (CPD) firm Quantum Metric uncovers why businesses must build their culture around the needs of their customers to meet the rapid expectations of digital experiences. “In today’s digital-first world, a company’s web or mobile experience is as critical to customer success as the products or services they actually sell,” […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
DECEMBER 7, 2021
ESG is quickly becoming a critical corporate mandate; this new research from International Data Corporation (IDC) shows that environmental, social, and governance issues have become a CEO-level topic for organizations worldwide. In a recent global survey, nearly three quarters of respondents considered ESG factors to be very important for the enterprise value of their organization—and […].
Muck Rack
DECEMBER 7, 2021
Meet the Muck Rack team: Get to know Susan Dack, people operations manager
Agility PR Solutions
DECEMBER 7, 2021
Companies that are able to succeed on social media platforms will be fast to evolve, and can focus on continuously improving their business. When a business is constantly able to improve its social strategy, it finds new and better ways to share its story, connect with the target audience, and to stay on top of […]. The post Why you should be researching competitors on social media appeared first on Agility PR Solutions.
Communications Conversations
DECEMBER 7, 2021
When was the last time your company conducted a social media audit? If your answer is “not recently” or “never”, don’t worry. You’re not alone. Most brands, I would argue, rarely or never perform these types of audits. They take time. They cost money. And, they take time and energy away from teams that are already stretched to the max.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Practical Law Construction
DECEMBER 7, 2021
Many years ago I wrote a blog on how an adjudicator should avoid using idiosyncratic language in their decision. I had in mind a particular judgment ( Vision Homes Ltd v Lancsville Construction Ltd ) , where one party was arguing the decision was void and of no effect because it was vague and ambiguous. It was the judge (Christopher Clarke J) who described the adjudicator’s language as “idiosyncratic”, but also said that it would not have prevented him from upholding the adjud
Sword and the Script
DECEMBER 7, 2021
Years ago, when my daughter was small, I watched her walk up to my old plasma TV and try to use it as a touch interface. At the ripe old age of 3 or 4, her experience with technology up until that point was all based on touch interfaces like a phone or “pad” in her words. The notion that a big screen did not have such an interface was confusing. I’ve long since replaced that old TV, but the memory sticks with me anytime I see a discussion about interfaces.
PRSay
DECEMBER 7, 2021
New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. In response to tracking restrictions from Apple and Google, and new privacy laws in California and Europe , brands are rushing to collect their own information on consumers, toward the goal of building detailed customer profiles.
NewsWhip
DECEMBER 7, 2021
For the sixth year in a row, Spotify Wrapped has revealed the top artists, songs, genres, albums, and podcasts that millions of users around the world were discovering and celebrating. What’s different this year? How much we cared. In 2021, public interest in Spotify Wrapped more than doubled compared to 2020, which was otherwise a record year. This eye-popping moment shows how the Wrapped feature has become even more successful, but it’s additionally notable because we’ve seen less engagement t
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
HMA Public Relations
DECEMBER 7, 2021
Do you know The Singing TV Guy? Find out more on Mike Chamberlin and his musical talents with today's post from Scott Hanson.
Axia PR
DECEMBER 7, 2021
This is based on nearly 20 years of observation and first-hand experience. There are several reasons why in-house public relations departments fail. We've put together a list of common reasons based on our decades of experience working with some of America's fastest-growing and most admired brands, as well as emerging brands.
Reputation Specialist Michael Toebe
DECEMBER 7, 2021
Andrew Cuomo and Chris Cuomo. We never intend to become a liability to employers or any other people associated with us yet it can happen and does more often than we might suspect. Don’t expect the status quo when that transpires. Consider this week, for one, the case of broadcaster Chris Cuomo, whom CNN decided was too high risk to keep around after his poor judgment in his brother’s sexual harassment scandal, thus it fired him.
The Hoffman Agency
DECEMBER 7, 2021
By Reanna Griffith, Assistant Account Executive. My internship spanned from the start of June 2021 to the end of August 2021. Within those three months, I accomplished so much more than I could have ever anticipated. This was a result of joining an exceptional team who consistently threw opportunities my way and ensured no two days were the same. Prior to beginning my internship, I assumed that an intern predominantly shadowed full-time staff and helped them in minor ways — how wrong was I.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
5W PR
DECEMBER 7, 2021
Most companies these days understand how important personalization is when it comes to their PR and marketing campaigns. Consumers these days prefer to interact with any type of content that’s catering to their needs and fits their specific interests. . Many consumers have reported that they’re also a lot more likely to make purchases from brands that give them personalized offers and recommendations.
PR Fuel
DECEMBER 7, 2021
Major press release distribution sites release nearly 1,000 press releases a day. During busy news cycles, this number can skyrocket even more. Because there are so many press releases knocking on journalists’ doors every day it’s important that you make your press release stand out and be impactful. A press release is a succinct way for an industry or brand to get news attention and push out first-party information.
5W PR
DECEMBER 7, 2021
Most companies these days understand how important personalization is when it comes to their PR and marketing campaigns. Consumers these days prefer to interact with any type of content that’s catering to their needs and fits their specific interests. . Many consumers have reported that they’re also a lot more likely to make purchases from brands that give them personalized offers and recommendations.
Solo PR Pro
DECEMBER 7, 2021
As the year draws to a close, we took some time to reflect and look back on all the content we've published on our blog in 2021. Between countless podcast episodes of That Solo Life , insights from webinars offered to our membership and tons of interesting topics solo PR professionals care about, we had a lot of inspiration to pull from this year. Top 10 blog posts published on Solo PR Pro in 2021.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
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