Mon.Jan 20, 2020

Marketing Ventriloquism: A Master Class On How To Speak To Your Audience In A Voice Other Than Your Own


This blog was originally published on on December 18, 2019. In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media.

How PR pros should prepare for a year of change

PR Daily

Our PR industry never stays the same for long. Here’s how our Advisory Board suggests you invest in yourself to reap the rewards of the dynamic year ahead. Here at the beginning of a new decade it’s time for some reflection. .

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Did These Symbols of Public Relations Disruption Come True?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I previously wrote that PR’s version of the industrial revolution was underway.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more. Good morning, PR pros: Beyoncé has launched her new Ivy Park collection, but the clothes have looked surprisingly familiar to some U.K. shoppers.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Inside the 2020 C-suite: CEOs bullish on growth—and embracing social responsibility

Agility PR Solutions

Despite a mixed bag of business forecasts for the year ahead, a new survey of CEOs from knowledge marketplace GLG shows that chief executives enter 2020 bullish about their companies’ futures and broadly optimistic about the global economy overall.

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More Trending

New Weber report quantifies the company value of reputation—how much is it worth?

Agility PR Solutions

PR pros have been measuring the impact and implications of brand reputation for a while now, but new research from global comms firm Weber Shandwick applies a tangible value to the concept—and confirms that corporate reputation is an invaluable asset with appreciable impact on a company’s bottom line.

Inside Dell Technologies’ pioneering social media monitoring operation

PR Daily

Email and phone calls still have their place, but the software giant uses digital platforms to reach customers where they are—and deliver lightning-fast support.

Sustainable retail expectations on the rise with Gen Z shoppers

Agility PR Solutions

The rise of Generation Z has changed retail forever, from the younger sector’s demand that companies speak out and take a stand on societal and cultural issues to holding brands accountable on a range of issues from diversity and inclusion to environmental impact.

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Media Moves at CNBC & PR News, Parents Magazine Hires Executive Editor


Erika Bradbury joins PR News, Lauren Hirsch has new coverage at CNBC, and more. Media Blog

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

8 of Our Favorite HubSpot Integrations

PR 20/20

HubSpot is a marketer’s dream, empowering us to manage our contact databases, list segmentation, content, website, social, ads (the list goes on) in one place. And in recent years, HubSpot has invited sales and service teams to the party, too.

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Media Moves at CNBC & PR News, Parents Magazine Hires Executive Editor


Erika Bradbury joins PR News, Lauren Hirsch has new coverage at CNBC, and more

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How to recognize valuable traits in remote workers

Agility PR Solutions

In the past two decades, remote work has become extremely popular worldwide. Many companies have introduced remote work policies for their workers and some of them have even given up the physical office altogether. Telecommuting has multiple benefits for the employer as well as the employee. However, not everyone has what it takes to be […]. The post How to recognize valuable traits in remote workers appeared first on Agility PR Solutions. Marketing Public Relations marketing

Harry and Meghan to fund their lives as ‘Mr and Mrs Ordinary’

Mark My Words

Times & Star Public relations and crisis consultant Mark Borkowski told the PA news agency that by stepping back, the pair will be free to work without the “trappings” of the royal family. They are now Mr and Mrs Ordinary,” Mr Borkowski said. “It’s It’s a significant statement with a significant gesture that they want to live their own lives under their own rules without the HRH title. “It

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Journalists on the move – Week of January 20

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Reading Eagle: Andrew Kulp (@kulpsays) has joined Food and Business Reporter. Wall Street Journal: Orla McCaffrey (@orla_mccaffrey) has joined as a Banking Reporter. Washington Post: Desmond Butler (@desmondbutler) […]. The post Journalists on the move – Week of January 20 appeared first on Agility PR Solutions. Media Moves

Footage emerges of Harry ‘touting’ Meghan for a job at Lion King premiere

Mark My Words

The Scotsman . But PR guru Mark Borkowski said that the couple will need more than a couple of voiceover deals to achieve their aims of earning their own incomes. He added: “That sort of work isn’t where they are going to recover the sort of money that they need to keep the whole thing running – you don’t see Michelle and Barack Obama doing voiceovers for commercials. “They (Harry and Meghan) are going to have business deals. link]. . Mark Comments


#MediaMonday – Megan Thompson

HMA Public Relations

Today’s #MediaMonday features Megan Thompson, who is an Enterprise and Investigative Reporter at ABC15 in Phoenix, Arizona. The post #MediaMonday – Megan Thompson appeared first on HMA Public Relations. Featured Media Monday #MediaMonday – Megan Thompson ABC 15 Cheez-It Bowl MediaMonday Megan Thompson

UK’s Harry, Meghan to give up their royal titles

Mark My Words

Manila Standard “They are now Mr and Mrs Ordinary,” public relations consultant Mark Borkowski told the UK’s PA news agency.“It’s It’s still going to be difficult, but not having the royal mark they can be more free in terms of what they choose to fund them.” link]. Mark Comments

Cannes Lions Educators Summit: The leading global event bridging together academia and industry

Karen Freberg

It’s amazing we are already thinking about June 2020! Even though it is nearly six months away, it will be here before you know it. I am thrilled we will have the Educators Summit again at Cannes Lions this year!

Harry and Meghan: Queen doles out ‘punishment’

Mark My Words

The Australian. They are now Mr and Mrs Ordinary,” public relations consultant Mark Borkowski. “It’s It’s still going to be difficult, but not having the royal mark, they can be more free in terms of what they choose to fund them.”. link]. Mark Comments

Infographic: 8 tips for better customer service on social media

PR Daily

How are you interacting with your consumers on social media channels? This infographic shares some rules of the road for keeping things polite and professional.

How to tell if a product is failing because of bad marketing

Agility PR Solutions

Most products fail. But they shouldn’t fail because of marketing. The big wild card is the need people have for the product. That trumps everything,” says best-selling author Lonny Kocina, CEO of Media Relations Agency. “If If a product works well, even bad marketing can’t kill it.