Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

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Ishmael's Corner

JANUARY 20, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I previously wrote that PR’s version of the industrial revolution was underway. Just like the industrial revolution upended manufacturing, a combination of digital communications, mobile consumption and the fight for attention were redefining communications.

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Publicity Storytelling Mobile Industry 145

Agility PR Solutions

JANUARY 20, 2020

Despite a mixed bag of business forecasts for the year ahead, a new survey of CEOs from knowledge marketplace GLG shows that chief executives enter 2020 bullish about their companies’ futures and broadly optimistic about the global economy overall. What’s more, following rising expectations in 2019 that businesses contribute to social progress, 9 in 10 (90 percent) […].

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Survey Company Trends Publicity 134

Cision

JANUARY 20, 2020

Erika Bradbury joins PR News, Lauren Hirsch has new coverage at CNBC, and more.

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Media Blogging 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JANUARY 20, 2020

PR pros have been measuring the impact and implications of brand reputation for a while now, but new research from global comms firm Weber Shandwick applies a tangible value to the concept—and confirms that corporate reputation is an invaluable asset with appreciable impact on a company’s bottom line. The firm’s newly released report, The State […].

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Reputation Report Company Corporate 128

Agility PR Solutions

JANUARY 20, 2020

The rise of Generation Z has changed retail forever, from the younger sector’s demand that companies speak out and take a stand on societal and cultural issues to holding brands accountable on a range of issues from diversity and inclusion to environmental impact. As the oldest members of Generation Z move into the workforce, a […]. The post Sustainable retail expectations on the rise with Gen Z shoppers appeared first on Agility PR Solutions.

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Retail Company Brand Branding 117

Mark My Words

JANUARY 20, 2020

Times & Star Public relations and crisis consultant Mark Borkowski told the PA news agency that by stepping back, the pair will be free to work without the “trappings” of the royal family. “They are now Mr and Mrs Ordinary,” Mr Borkowski said. “It’s a significant statement with a significant gesture that they want to live their own lives under their own rules without the HRH title.

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Agility PR Solutions

JANUARY 20, 2020

In the past two decades, remote work has become extremely popular worldwide. Many companies have introduced remote work policies for their workers and some of them have even given up the physical office altogether. Telecommuting has multiple benefits for the employer as well as the employee. However, not everyone has what it takes to be […]. The post How to recognize valuable traits in remote workers appeared first on Agility PR Solutions.

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How To Policies Employee Company 60

Mark My Words

JANUARY 20, 2020

The Scotsman . But PR guru Mark Borkowski said that the couple will need more than a couple of voiceover deals to achieve their aims of earning their own incomes. He added: “That sort of work isn’t where they are going to recover the sort of money that they need to keep the whole thing running – you don’t see Michelle and Barack Obama doing voiceovers for commercials. “They (Harry and Meghan) are going to have business deals.

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Communications

Agility PR Solutions

JANUARY 20, 2020

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Reading Eagle: Andrew Kulp (@kulpsays) has joined Food and Business Reporter. Wall Street Journal: Orla McCaffrey (@orla_mccaffrey) has joined as a Banking Reporter. Washington Post: Desmond Butler (@desmondbutler) […].

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Banking Journalism Twitter Report 60

Mark My Words

JANUARY 20, 2020

Manila Standard “They are now Mr and Mrs Ordinary,” public relations consultant Mark Borkowski told the UK’s PA news agency.“It’s still going to be difficult, but not having the royal mark they can be more free in terms of what they choose to fund them.” [link].

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Karen Freberg

JANUARY 20, 2020

It’s amazing we are already thinking about June 2020! Even though it is nearly six months away, it will be here before you know it. I am thrilled we will have the Educators Summit again at Cannes Lions this year! As mentioned in previous posts, this was the first event of its kind at Cannes Lions, and it was a huge success! This event would not have happened without the investment, support, and leadership of Steve Latham.

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Education Industry Case Study Conference 56

Mark My Words

JANUARY 20, 2020

The Australian. “They are now Mr and Mrs Ordinary,” public relations consultant Mark Borkowski. “It’s still going to be difficult, but not having the royal mark, they can be more free in terms of what they choose to fund them.”. [link].

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

HMA Public Relations

JANUARY 20, 2020

Today’s #MediaMonday features Megan Thompson, who is an Enterprise and Investigative Reporter at ABC15 in Phoenix, Arizona. The post #MediaMonday – Megan Thompson appeared first on HMA Public Relations.

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Enterprise Report Publicity Media 44

Agility PR Solutions

JANUARY 20, 2020

Most products fail. “But they shouldn’t fail because of marketing. The big wild card is the need people have for the product. That trumps everything,” says best-selling author Lonny Kocina, CEO of Media Relations Agency. “If a product works well, even bad marketing can’t kill it. But if people don’t need the product, the best […]. The post How to tell if a product is failing because of bad marketing appeared first on Agility PR Solutions.

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How To Marketing Media Relations Agency 78