Sun.Aug 25, 2019

What to Do When a Marketing Plan Backfires

Ronn Torossian

It happens to even the best, most well-known brands. A simple social media missive gone wrong can be enough to ignite an explosive chain reaction of negativity and poor public perception. For a brand that was only seeking to elevate its marketing and make a splash, this can easily be panic-inducing.

Once upon a time… how to make your storytelling impactful

Agility PR Solutions

Think about some of the things you will fondly remember forever. Chances are there were stories connected with them that touched your heart. Astute nonprofits recognized the power of storytelling way before corporations and have been leveraging that to secure large donations.

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3 Steps for Preparing Executives for Media Interviews

Meltwater - PR

Let’s be honest—some executives are born to be spokespeople—while others need training.After all, even if you’re an expert on a particular topic, it can be nerve wracking to stand in… Read More >>>.

Offer interviews to investigative media – on your turf

The Stalwart Blog

I had a conversation with a nonprofit that has been getting repeated questions from the investigative team of a local media outlet about their operations. They’re not exactly sure why. They’ve been pretty transparent about all the things that are going on there and in good shape.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR pulse: Will impending tariffs change Americans’ shopping habits?

Agility PR Solutions

New research from shopping rewards app Shopkick explores consumer awareness and behavioral changes in light of the impending Trump Administration tariffs. In a survey of over 30,000 consumers, 60 percent say they will adjust the retailers at which they shop if the impending tariffs go into effect.