Sun.Jun 09, 2019

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3 key metrics for measuring event marketing performance and ROI

Agility PR Solutions

Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image. For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining the overall success of an enterprise. Besides, events are a great opportunity for consumers to interact […].

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What the Golden State Warriors Can Tell Us about Branding and Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Game 5 of the NBA finals takes place tonight. Let’s forget for a minute that Kawhi Leonard has the strength of Paul Bunyan and Andre Iguodala misplaced his jump shot since hitting that dagger in the Warrior’s Game 2 win. There are lessons to be had from the communications and branding perspectives.

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Note to organizations: “Blame the Millennial” just doesn’t cut it

Agility PR Solutions

During Memorial Day weekend, the Fresno Grizzlies, the AAA affiliate of the Washington Nationals Major League Baseball team, played a 3-1/2 minute “tribute” video that depicted freshman Congresswoman Alexandria Ocasio-Cortez among “enemies of the people,” right up there with Fidel Castro and Kim Jong-un. AOC continues to receive death threats, even after the team apologized. […].

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