Thu.Mar 21, 2019

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PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

PR is an essential business function for imparting a company’s values and beliefs to the public. Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim.

Company 174
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Press Release Templates: For Any Occasion & Every Budget [Free Download]

Prowly

Press release distribution might be time consuming. That's why we have prepared a few templates to help you create effective press releases in no time. The post Press Release Templates: For Any Occasion & Every Budget [Free Download] appeared first on Prowly Magazine.

Consumer 151
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Why ‘going green’ is a great PR move—and how to do it

Agility PR Solutions

By making your business more energy efficient, using renewable energy where possible and recycling more, you can lower the business’ carbon footprint and do your bit in the fight to save our planet. There are, however, several reasons to embrace eco-friendly practices which are more directly beneficial to your business. Taking steps to save our […].

Energy 144
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Technology Makes Us Lazy Communicators

Waxing UnLyrical

Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point. There are as many different angles to take on that topic as there are grains of sand on the beach.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PR then, now and in the future— exploring the third space

Agility PR Solutions

How many concepts are so captivating that students are willing to study them for no credits? Ask any educator that question and they will tell you: not many. So when Dr. Ernest Wilson III was approached by his students who wanted to learn more about Third Space Thinking (TST), he immediately said ‘yes’. Once the […]. The post PR then, now and in the future— exploring the third space appeared first on Agility PR Solutions.

Education 109

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4 SEO trends communicators should track

Lauri Pehar Borsh

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers […].

SEO 60
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We're not big on counting hours, activities, and deliverables; we're big on results. And here's why

Axia PR

Busy work doesn't generate results. Outstanding work leads to the bigger impact. It happens every time. When explaining the nuances of our office culture, especially in regard to tracking hours, people are shocked to hear that as an agency, we don’t clock in, clock out, or keep personal time sheets. Sounds crazy, right? (There’s a method to the madness.).

Agency 48
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4 SEO trends communicators should track

Lauri Pehar Borsh

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers […].

SEO 60
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Wild Animals Will Attack Humans

HMA Public Relations

We’ve seen it time and time again that when animals do “human-like” things, it makes news. It even happens when animals do animal-like things, such as […]. The post Wild Animals Will Attack Humans appeared first on HMA Public Relations.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Should you write your own professional bio?

Public Relations Sydney

A bio is an essential tool for differentiating yourself and standing out from the crowd. A professional bio is a great way to present your expertise, experience and qualifications. Bios can be used diversely, whether it be on a LinkedIn profile, personal blog or perhaps a speaker profile. The main purpose of a bio is […]. The post Should you write your own professional bio?

Writing 45
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Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Onclusive

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business. To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what

Big Data 225
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Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Onclusive

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business. To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what

Big Data 150