Thu.Mar 21, 2019

Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™


Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business.

PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

PR is an essential business function for imparting a company’s values and beliefs to the public. Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising.

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Why separating editorial and marketing is essential for PR

PR Daily

While some are actively trying to blur the lines between editorial and paid media, this author argues that tearing down these barriers is bad for PR—and for the larger society. This article originally appeared on PR Daily in March of 2018.

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Why ‘going green’ is a great PR move—and how to do it

Agility PR Solutions

By making your business more energy efficient, using renewable energy where possible and recycling more, you can lower the business’ carbon footprint and do your bit in the fight to save our planet.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

AP style rules for commonly confused words

PR Daily

To decrease stress, consider ‘laying’ down your smartphone and ‘lying’ on the beach. However, if your concern is the ‘effect’ of not knowing the correct terms to use, this guide can help. Using the wrong word in your copy can be embarrassing, but it’s a mistake to which many communicators can relate.

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Timing is everything: When to issue your crisis response

PR Daily

In an era of short attention spans and 24/7 news cycles, you have a very tight window to issue your statement. Here’s how to know when to break your silence. Regardless of their industry or the specifics of their particular crisis, there is one consistent question clients ask: Should we respond?

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PR then, now and in the future— exploring the third space

Agility PR Solutions

How many concepts are so captivating that students are willing to study them for no credits? Ask any educator that question and they will tell you: not many.

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Why PR pros should hold off on the follow-ups

PR Daily

Reporters are inundated with requests, and your ‘just checking in’ call or email might damage your media relationships. Here’s why you should take a breath and be patient. The more success you have as a writer, the more people want you to quote or profile their clients.

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Technology Makes Us Lazy Communicators

Waxing UnLyrical

Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to spark joy with winning social media tactics

PR Daily

Get practical tips for acing the top five social media platforms in 2019. Are your social media programs filled with tasks that worked last year but barely move the needle now?

Day in the life: Get to know Jorge Vergara Sanchez, PR and external communications leader, PwC in Mexico

Muck Rack

Day in the life: Get to know Jorge Vergara Sanchez, PR and external communications leader, PwC in Mexico

Twitch: Video gaming platform offers expansive marketing opportunities

PR Daily

The livestreaming site attracts a young, largely male demographic, and top players can be potent influencers. Check out how your company might tap into this ardent audience. How can a gamers’ streaming platform bring traffic for marketers of other services and goods?

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Press Release Templates: For Any Occasion & Every Budget [Free Download]


Press release distribution might be time consuming. That's why we have prepared a few templates to help you create effective press releases in no time. The post Press Release Templates: For Any Occasion & Every Budget [Free Download] appeared first on Prowly Magazine. Public Relations pressrelease publicrelations template

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

We're not big on counting hours, activities, and deliverables; we're big on results. And here's why

Axia PR

Busy work doesn't generate results. Outstanding work leads to the bigger impact. It happens every time. When explaining the nuances of our office culture, especially in regard to tracking hours, people are shocked to hear that as an agency, we don’t clock in, clock out, or keep personal time sheets.

Wild Animals Will Attack Humans

HMA Public Relations

We’ve seen it time and time again that when animals do “human-like” things, it makes news. It even happens when animals do animal-like things, such as […]. The post Wild Animals Will Attack Humans appeared first on HMA Public Relations. PR and HMA PR

Should you write your own professional bio?

Public Relations Sydney

A bio is an essential tool for differentiating yourself and standing out from the crowd. A professional bio is a great way to present your expertise, experience and qualifications. Bios can be used diversely, whether it be on a LinkedIn profile, personal blog or perhaps a speaker profile.

How Introverts Succeed in Business

Maine PR Maven

Rich Brooks is the founder and president of flyte new media, a digital agency in Portland, Maine, and a nationally recognized speaker on entrepreneurship, digital marketing and social media. Nancy Marshall, The PR Maven®, interviewed him on her podcast and while they both shared some great tips on entrepreneurship, SEO and social media, one key […]. The post How Introverts Succeed in Business appeared first on | The PR Maven. Personal Branding Tips Public Relations

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Zignal Summit 2019 Sneak Peek: Talking Topics Pt. 3

Zignal Labs

The post Zignal Summit 2019 Sneak Peek: Talking Topics Pt. 3 appeared first on Zignal Labs


Social Media Tips for “Digital Immigrants”

Maine PR Maven

Twitter, Facebook, Instagram, LinkedIn – these social media platforms haven’t been around all that long so many people are “digital immigrants,” as Molly MacPherson likes to call them. Molly teaches people how to overcome their fear and use social media to their advantage. She was interviewed on The PR Maven® Podcast with Nancy Marshall and […]. The post Social Media Tips for “Digital Immigrants” appeared first on | The PR Maven. Facebook Know - Like - Trust LinkedIn Social Media Twitter

Infographic: Email design trends that will dominate 2019

PR Daily

Implementing innovative tactics in your messaging could help generate more leads and increase conversions. Consider these insights when creating—or updating—your marketing strategy. Email marketing has a proven track record of success, but brand managers must be willing to adapt if they want to continue to reap the benefits of this powerful marketing channel. Technological advancements are allowing for more engaging messages to be sent to users’ inboxes.