Tue.Feb 07, 2023

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Creating a Headline That Counts: 3 Tips to Get Started | Business Wire Blog

Business Wire

Often when writing a news release, the majority of the effort goes into the information in the body of the release. While creating text or multimedia that informs and interests the reader is important, headlines also deserve serious thought.

Blogging 348
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How PR Brings Value To The C-Suite

ImPRessions - Crenshaw Communications

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. A C-level role offers plenty of opportunity as well as distinct challenges for decision-makers, especially in an uncertain economic climate. For most, it’s a huge personal and professional achievement that marks a heady time.

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The 3 Cs of Business: Communicate. Communicate. Communicate.

Reputation Us

Taking your communication efforts to the third power considers all audiences The Golden Rule of real estate is the three Ls: 1) Location, 2) Location and 3) Location. Successful businesses consider the “three Cs: 1) COMMUNICATE , 2) COMMUNICATE and 3) COMMUNICATE. So how do you strategically allocate your “Cs?” Know Your Audience. Who are they?

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Under Recognized Value of PR is Keeping a Business out of a Bad Spot

Sword and the Script

Taking in a wide view of the landscape is one of the under-recognized benefits of PR Among martial arts, Brazilian Jiu-Jitsu is among the most cerebral. It’s as much an exercise in problem-solving as it is an exhibition of physical ability. They say it takes a decade or more to master the art, which speaks to the mental complexity. When students (me included) learn a new move and set out to implement it in live grappling, they sometimes get tunnel vision.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to recruit and retain young PR pros with Kim Ades | On Top of PR

Axia PR

In this episode, Kim Ades, founder of Frame of Mind Coaching and co-founder of The Journal That Talks Back, joins host Jason Mudd to discuss why there is a high turnover rate for young PR professionals and how to slow it. Tune in to learn more!

How To 101

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Entering the Anvil Awards? Here Are 5 Tips to Help You Succeed

PRSay

The regular entry deadline for the 2023 Anvil Award entries is Feb. 10; final submissions are due on Feb. 24. PRSA will present the Anvil Awards on June 8 at the historic Edison Ballroom in the heart of New York City’s Theater District. You can learn more about spotlighting your organization in the Anvils at this link. For more than 75 years, the Anvils have served as the icon of the profession and the benchmark of high performance in public relations.

Local 88
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Both C-suite leaders and consumers solidly support ESG initiatives—so where’s the progress?

Agility PR Solutions

There’s no disagreement about the importance of ESG and sustainability initiatives—these issues continue to remain top of mind for both business leaders and consumers. And according to new research from global strategy consultancy L.E.K. Consulting, both groups are committed to becoming more sustainable—and are willing to pay a price and make trade-offs for it.

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Everything Is Just “Super” Here in Arizona

HMA Public Relations

With Super Bowl LVII coming to Glendale's State Farm Stadium on Sunday, Abbie Fink is sharing how the NFL works to protect its brand and discussing a recent lawsuit surrounding event signage. Read more!

Brand 78
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Your Top Google Analytics 4 Questions, Answered

PR 20/20

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. Are you ready for the transition? While it isn’t taking place until July 1, 2023, there’s no better time than now to take advantage of GA4’s robust reporting tools. And if you haven’t started your research yet (or are just beginning), you’ve come to the right place. Below, we share answers to some of the most frequently asked questions about the platform, including how you can get the most out of it for your busi

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 ways to get your company on the radio without paying for advertising

Axia PR

Marketing is one of the biggest ways to grow your brand, and doing so takes time, effort, and money. However, not all methods of advertising are built the same. Radio advertising, for example, specializes in reaching a wide net of captive listeners who are doing other activities , such as driving or working. Radio stations offer advertising packages that your company can purchase that include on-air “liners,” or ads, that will promote your company.

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The Influencer Top 10: Chic Mumfluencers

Prohibition

There are influencers for all sectors and industries across social media , from sleep influencers to parenting influencers and everything in between. They are a great way to market your brand and promote a product, service or offering by tapping into their engaged audience – who trust and value the influencers opinion. Continuing with our top 10 influencer series, here we’re shining a light on the best chic mumfluencers you should follow!

Fashion 62
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Letter from the 2023 Chair of the IPR Board of Trustees: Yanique Woodall

Institute for Public Relations

It’s hard to believe we’re one full month into the new year. As communicators, in our fast-paced, deadline-driven, and constantly evolving environments, time seems to move faster than the speed of light!

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Take a Lesson From Southwest and Prepare for Crises

Solo PR Pro

In a recent episode of That Solo Life: The Solo PR Pro Podcast , hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays. They also dive into how solo PR pros can help their clients prepare for these scenarios and what to do to exceed customer expectations every day. Pay attention to your system of tools Michelle says it best: “Don’t shortchange investing in your company’s infrastructure.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Coffee with a Journalist: Miriam Cross, American Banker

OnePitch

This week on the Coffee with a Journalist podcast we’re joined by Miriam Cross , a technology reporter at American Banker. Miriam covers banking technology and fintech specifically writing about the customer experience.

Banking 52
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Passion Communicates. Without It, There is No Story to Tell.

Landis PR

By Makenzi Jordan Rodriguez February 5, 2023, was the 65th annual Grammy Awards Ceremony. Of all the Grammy winners, each one who gave an acceptance speech shared the passion they have behind the stories they aim to tell through their music. Following Beyoncé’s four Grammy wins, Bonnie Raitt won Song of the Year for her track “Just Like That.” “I was so inspired for this song by the incredible story of the love, and the grace, and the generosity of someone that donates their beloved’

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Outlet Spotlight: Destination Cyber

Medianet Australia

Media 52
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How to build brand reputation in an era of greenwashing backlash:?part one

Onclusive

As we’ve seen from our media analysis in our previous post , the public discussion and scrutiny around greenwashing is only increasing. So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   Y ou need to get it right if you want to build a solid brand reputation and avoid greenwashing accusations.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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7 Effective Content Examples for Your Top-of-Funnel Prospects

PR 20/20

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions.