Tue.Feb 07, 2023

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Creating a Headline That Counts: 3 Tips to Get Started | Business Wire Blog

Business Wire

Often when writing a news release, the majority of the effort goes into the information in the body of the release. While creating text or multimedia that informs and interests the reader is important, headlines also deserve serious thought.

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How to build brand reputation in an era of greenwashing backlash:?part one


As we’ve seen from our media analysis in our previous post , the public discussion and scrutiny around greenwashing is only increasing. So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   Y ou need to get it right if you want to build a solid brand reputation and avoid greenwashing accusations.


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How PR Brings Value To The C-Suite

ImPRessions - Crenshaw Communications

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. A C-level role offers plenty of opportunity as well as distinct challenges for decision-makers, especially in an uncertain economic climate. For most, it’s a huge personal and professional achievement that marks a heady time.

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Food PR trends: What will be the leading food purchase drivers in 2023?

Agility PR Solutions

New research from food, health, and wellness PR firm Pollock Communications and nutrition news and trends publication Today’s Dietitian reveals insights from nutrition experts on what they believe consumers will value in 2023, their top concerns when grocery shopping, and their top ten superfood predictions. In 2022, we saw food, health and wellness trends come […] The post Food PR trends: What will be the leading food purchase drivers in 2023?

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Under Recognized Value of PR is Keeping a Business out of a Bad Spot

Sword and the Script

Taking in a wide view of the landscape is one of the under-recognized benefits of PR Among martial arts, Brazilian Jiu-Jitsu is among the most cerebral. It’s as much an exercise in problem-solving as it is an exhibition of physical ability. They say it takes a decade or more to master the art, which speaks to the mental complexity. When students (me included) learn a new move and set out to implement it in live grappling, they sometimes get tunnel vision.

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Without prejudice privilege – guidance from the Privy Council

Practical Law Construction

I advise many clients involved in construction projects who are on the cusp of a dispute. While they take legal advice on the merits of their position, my clients usually continue to seek to reach an amicable solution with their counterparty through direct negotiation as well as continuing to liaise on a day to day basis to get the job finished. In this context, my clients regularly ask, “Should my email be without prejudice?

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The 3 Cs of Business: Communicate. Communicate. Communicate.

Reputation Us

Taking your communication efforts to the third power considers all audiences The Golden Rule of real estate is the three Ls: 1) Location, 2) Location and 3) Location. Successful businesses consider the “three Cs: 1) COMMUNICATE , 2) COMMUNICATE and 3) COMMUNICATE. So how do you strategically allocate your “Cs?” Know Your Audience. Who are they?

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Entering the Anvil Awards? Here Are 5 Tips to Help You Succeed


The regular entry deadline for the 2023 Anvil Award entries is Feb. 10; final submissions are due on Feb. 24. PRSA will present the Anvil Awards on June 8 at the historic Edison Ballroom in the heart of New York City’s Theater District. You can learn more about spotlighting your organization in the Anvils at this link. For more than 75 years, the Anvils have served as the icon of the profession and the benchmark of high performance in public relations.

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Expanding horizons: 4 ways marketing teams can think outside the box

Agility PR Solutions

As marketing teams continue to adapt to ever-changing consumer demands, it’s more important than ever for them to think outside the box. Having a multiple-channel strategy helps companies engage with customers no matter where they are and what they’re doing. This engaging experience is important as consumers continue to turn to digital channels for their […] The post Expanding horizons: 4 ways marketing teams can think outside the box appeared first on Agility PR Solutions.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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January’s brand coverage brought negative headlines for Pfizer & Tesla


December’s brand coverage analysis wrapped up the year with a slew of positive media stories about some of the biggest brands around, but January has reminded us just how quickly negative press can also generate attention, with brands like Pfizer and Tesla bearing the brunt of such high engagement. Tesla needs a little less explanation as often the brand is mentioned alongside its CEO or for product-related issues, which we will get to later.

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Both C-suite leaders and consumers solidly support ESG initiatives—so where’s the progress?

Agility PR Solutions

There’s no disagreement about the importance of ESG and sustainability initiatives—these issues continue to remain top of mind for both business leaders and consumers. And according to new research from global strategy consultancy L.E.K. Consulting, both groups are committed to becoming more sustainable—and are willing to pay a price and make trade-offs for it.

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Everything Is Just “Super” Here in Arizona

HMA Public Relations

With Super Bowl LVII coming to Glendale's State Farm Stadium on Sunday, Abbie Fink is sharing how the NFL works to protect its brand and discussing a recent lawsuit surrounding event signage. Read more!

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Your Top Google Analytics 4 Questions, Answered

PR 20/20

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. Are you ready for the transition? While it isn’t taking place until July 1, 2023, there’s no better time than now to take advantage of GA4’s robust reporting tools. And if you haven’t started your research yet (or are just beginning), you’ve come to the right place. Below, we share answers to some of the most frequently asked questions about the platform, including how you can get the most out of it for your busi

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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3 ways to get your company on the radio without paying for advertising

Axia PR

Marketing is one of the biggest ways to grow your brand, and doing so takes time, effort, and money. However, not all methods of advertising are built the same. Radio advertising, for example, specializes in reaching a wide net of captive listeners who are doing other activities , such as driving or working. Radio stations offer advertising packages that your company can purchase that include on-air “liners,” or ads, that will promote your company.

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The Influencer Top 10: Chic Mumfluencers


There are influencers for all sectors and industries across social media , from sleep influencers to parenting influencers and everything in between. They are a great way to market your brand and promote a product, service or offering by tapping into their engaged audience – who trust and value the influencers opinion. Continuing with our top 10 influencer series, here we’re shining a light on the best chic mumfluencers you should follow!

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Letter from the 2023 Chair of the IPR Board of Trustees: Yanique Woodall

Institute for Public Relations

It’s hard to believe we’re one full month into the new year. As communicators, in our fast-paced, deadline-driven, and constantly evolving environments, time seems to move faster than the speed of light!

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Take a Lesson From Southwest and Prepare for Crises

Solo PR Pro

In a recent episode of That Solo Life: The Solo PR Pro Podcast , hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays. They also dive into how solo PR pros can help their clients prepare for these scenarios and what to do to exceed customer expectations every day. Pay attention to your system of tools Michelle says it best: “Don’t shortchange investing in your company’s infrastructure.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Coffee with a Journalist: Miriam Cross, American Banker


This week on the Coffee with a Journalist podcast we’re joined by Miriam Cross , a technology reporter at American Banker. Miriam covers banking technology and fintech specifically writing about the customer experience.

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Passion Communicates. Without It, There is No Story to Tell.

Landis PR

By Makenzi Jordan Rodriguez February 5, 2023, was the 65th annual Grammy Awards Ceremony. Of all the Grammy winners, each one who gave an acceptance speech shared the passion they have behind the stories they aim to tell through their music. Following Beyoncé’s four Grammy wins, Bonnie Raitt won Song of the Year for her track “Just Like That.” “I was so inspired for this song by the incredible story of the love, and the grace, and the generosity of someone that donates their beloved’

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Outlet Spotlight: Destination Cyber

Medianet Australia

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7 Effective Content Examples for Your Top-of-Funnel Prospects

PR 20/20

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention? Download the guide to find out!