Mon.Mar 25, 2019

How Cannabis Brands Can Improve Their Visibility

Ronn Torossian

Cannabis has increasingly become a focal point of international attention. In the United States, nine states have legalized cannabis for recreational purposes, and another 30 have legalized it for medical use.

Brand 195

15 topics for small talk in the workplace

PR Daily

Just because you are a communicator doesn’t mean you are a whiz at the water cooler. Here are some topics that can make for light conversation—and help break the ice. We’ve all been in situations that required us to make awkward small talk.

Sports 167

What is Thought Leadership & Why It Matters

B2B PR Sense

Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it. What exactly does it mean? We'll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand. We'll then touch on some key ways you can become a thought leader and share some thought leadership examples that you can emulate. First, though, here's a solid definition of thought leadership. What Is Thought Leadership?

How to choose the perfect influencers for your organization

PR Daily

Does your message require a big name to make a splash, or would a relevant expert provide a better fit? Here are the crucial questions to ask when planning your influencer marketing campaign. Influencer marketing is all about building relationships with mutual benefits.

How To 163

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What’s a CEO’s #1 challenge today? New chief exec report examines

Agility PR Solutions

While “people problems” have traditionally been siloed under Human Resources departments, the Annual CEO Benchmarking Report 2019 from talent optimization platform The Predictive Index (PI) finds talent optimization challenges are actually keeping CEOs awake at night.

Report 149

More Trending

How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

Marketers and advertisers have a problem, and it’s worse than they thought.

5 ways speakers can win back a distracted audience

PR Daily

You might not grab celebrity-level adulation every time you ascend the podium and dive into your presentation, but you can thwart common attention thieves by using these techniques. Just about all public speakers, before they take the stage, feel fear and trepidation.

Mobile 154

Why comms pros are losing confidence in content marketing’s effectiveness

Agility PR Solutions

In a classic case of “evolve or perish,” the once red-hot practice of content marketing is starting to get a cold shoulder from some communicators.

Pinterest seeks to woo advertisers and international users as IPO looms

PR Daily

The visuals-sharing platform outlined its plan to amass revenue as it prepares to offer its stock to members of the public. It still faces stiff competition from other social media sites.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What to Do When Your Internal Communications Goes External

PRSay

Anything written inside an organization should be treated as if it could quickly go public. Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Hackers can also find and release damaging internal correspondence and documents.

Dilemma for nonprofits: Museums spurn cash from family tied to opioids

PR Daily

The Sackler family, which owns Purdue Pharma, has been a key philanthropic source in the art world. Yet as public backlash rises, some beneficiaries are giving back the money. Nonprofits need donors, but at what reputational cost?

Don’t Waste Precious Time: 9 Tools to Speed Up Your PR Tasks

The Resolution Blog

(& the Experts Have Their Say) Time is sacred for PRs. With so many details to capture, information to share, and stakeholders to please, time-consuming processes have always been a problem?—?until until now.

Tools 156

Don’t miss your chance to enter PR Daily’s 2019 Digital Marketing & Social Media Awards

PR Daily

You have more than 30 categories to choose from. The last day to enter is April 5. The post Don’t miss your chance to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily.

6 questions with Lilit Marcus from CNN Travel

Muck Rack

6 questions with Lilit Marcus from CNN Travel

Travel 128

Automation threatens a quarter of marketing and PR jobs, ONS report

Stephen Waddington

Women, young people, and those who work part-time are most likely to work in roles that are at high risk of automation. The Office on National Statistics published a report today that estimates that 27% of marketing and public relations jobs are at risk from automation. Automation involves replacing tasks currently done by workers with technology, which could include algorithms and software.

B2B brands aren’t prepared for today’s high-stakes issues—how to get ready

Agility PR Solutions

New research analyzing the role of high-stakes leadership in today’s Post-B2B world—where the lines between B2B and B2C marketing are blurred, end-user and consumer audiences collide, and high expectations towards all brands are persistent—reveals that 8 in 10 business leaders would end a relationship with a partner based on the failure to address high-stakes communications […].

B2C 83

Tool of the Month: This AI spreadsheet trick is my favourite Ex-spell tool

PR in High Definition

If you’re anything like me, you’ll have a love-hate relationship with spreadsheets. Some days they’re my best friend, other days they’re my mortal enemy — I tend to consider them one of life’s necessary evils.

Tools 68

Dick’s Sporting Goods doubles down on gun-reduction messaging

Agility PR Solutions

After the Parkland High School shooting, Dick’s Sporting Goods made headlines by announcing the retailer would no longer stock and sell certain semiautomatic rifle models. The decision created both positive and negative PR for the brand.

How to Succeed as a Freelancer

Culpwrit

By Katie Perkins If you’re in the public relations profession, it may not come as a surprise to hear that many PR professionals consider dropping their 9-to-5 office jobs to work as independent consultants.

Journalists on the move – Week of March 25

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: moves Josh Wingrove (@josh_wingrove) to the White House team in D.C. Boston Globe: hires Zoe Greenberg (@zoegberg) as a General Assignment Reporter, effective in April. New […]. The post Journalists on the move – Week of March 25 appeared first on Agility PR Solutions. Media Moves

#MediaMonday – Keith Jenkins

HMA Public Relations

Today’s #MediaMonday comes to us from Keith Jenkins, who works for The Associated Press and is also president of the Arizona Association of Black Journalists. Keith, […]. The post #MediaMonday – Keith Jenkins appeared first on HMA Public Relations. Media Monday

Sleeping with the Nanny: A Study in Rumourtology

PR in High Definition

When my son was three, he very innocently let slip to his teachers, friends and their parents that ‘my Nanny sleeps in Daddy’s bed when Mummy is away’, sending the local parental rumour mill into overdrive.

Study 62

Get more money out of your PR investment

Axia PR

Axia PR helps you measure the ROI of your public relations efforts. While it might seem difficult to measure public relations, it’s not impossible. When you measure PR, you document the return on investment of your public relations campaign.

And finally: Wizards Unite!

PR in High Definition

Is practicing Witchcraft and Wizardry your thing? Niantic, the makers of Pokémon Go, plans to release a free-to-play, location-based, augmented reality Harry Potter game. Though not yet available, there are a few details out there of what the game entails.

Organic Instagram Growth

5W PR

We face a daily reality where online networking, for example, Instagram, Facebook and Twitter create a personalised and highly accessible stage where you can advertise your item and brand.Thanks to its sudden rise in use all over the world, Instagram is viewed as a vital platform to assist you with your business needs. As such, it’s imperative to grow your Instagram account as quickly as possible. Make Your Profile Searchable.

Why marketers shouldn’t fall for fast-food…

PR in High Definition

National Cupcake Day, National Chocolate Mousse Day, National Fish & Chips Day… yes, these are all real things and the list goes on – there’s a ‘national day’ for anything and everything. Now don’t get me wrong, I love any excuse for chowing down on a cupcake, but when it comes to using these to promote your brand, maybe we shouldn’t always be so keen to get stuck in.

Katowice: A City in Poland Became the World Esports Capital [Case Study]

Prowly

Today, millions of fans from around the world look favorably at the capital of Silesia. How did esports change the marketing of Katowice? The post Katowice: A City in Poland Became the World Esports Capital [Case Study] appeared first on Prowly Magazine. Magazine Public Relations esports marketing