Mon.Mar 25, 2019

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How Cannabis Brands Can Improve Their Visibility

Ronn Torossian

Cannabis has increasingly become a focal point of international attention. In the United States, nine states have legalized cannabis for recreational purposes, and another 30 have legalized it for medical use. For entrepreneurs hoping to advance their brands, this boom in legal cannabis presents an incredible opportunity to convert media coverage into positive brand capital- […].

Brand 150
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What to Do When Your Internal Communications Goes External

PRSay

Anything written inside an organization should be treated as if it could quickly go public. Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Hackers can also find and release damaging internal correspondence and documents. There has, perhaps, never been a greater premium on the “propriety” aspect of “proprietary information.” So, what are the best ways to lessen the potential negative impacts of your internal communicat

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Why comms pros are losing confidence in content marketing’s effectiveness

Agility PR Solutions

In a classic case of “evolve or perish,” the once red-hot practice of content marketing is starting to get a cold shoulder from some communicators. With less than 10 percent of marketers saying their content marketing is effective, it’s clear that businesses need to rethink their strategies in order to drive engagement and turn insights […].

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Katowice: A City in Poland Became the World Esports Capital [Case Study]

Prowly

Today, millions of fans from around the world look favorably at the capital of Silesia. How did esports change the marketing of Katowice? The post Katowice: A City in Poland Became the World Esports Capital [Case Study] appeared first on Prowly Magazine.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What’s a CEO’s #1 challenge today? New chief exec report examines

Agility PR Solutions

While “people problems” have traditionally been siloed under Human Resources departments, the Annual CEO Benchmarking Report 2019 from talent optimization platform The Predictive Index (PI) finds talent optimization challenges are actually keeping CEOs awake at night. “CEOs’ fixation on optimizing their talent makes sense—not just on an emotional level, but also on a financial level,” said Mike Zani, […].

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How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

Marketers and advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted.

Consumer 134
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Organic Instagram Growth

5W PR

We face a daily reality where online networking, for example, Instagram, Facebook and Twitter create a personalised and highly accessible stage where you can advertise your item and brand.Thanks to its sudden rise in use all over the world, Instagram is viewed as a vital platform to assist you with your business needs. As such, it’s imperative to grow your Instagram account as quickly as possible.

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B2B brands aren’t prepared for today’s high-stakes issues—how to get ready

Agility PR Solutions

New research analyzing the role of high-stakes leadership in today’s Post-B2B world—where the lines between B2B and B2C marketing are blurred, end-user and consumer audiences collide, and high expectations towards all brands are persistent—reveals that 8 in 10 business leaders would end a relationship with a partner based on the failure to address high-stakes communications […].

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6 questions with Lilit Marcus from CNN Travel

Muck Rack

6 questions with Lilit Marcus from CNN Travel

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Journalists on the move – Week of March 25

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: moves Josh Wingrove (@josh_wingrove) to the White House team in D.C. Boston Globe: hires Zoe Greenberg (@zoegberg) as a General Assignment Reporter, effective in April. New […].

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Tool of the Month: This AI spreadsheet trick is my favourite Ex-spell tool

PR in High Definition

If you’re anything like me, you’ll have a love-hate relationship with spreadsheets. Some days they’re my best friend, other days they’re my mortal enemy — I tend to consider them one of life’s necessary evils. So, any tools that can make my life easier when it comes to a spreadsheet and Microsoft Excel, I embrace with open arms. And this new feature from Microsoft is exactly that.

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Dick’s Sporting Goods doubles down on gun-reduction messaging

Agility PR Solutions

After the Parkland High School shooting, Dick’s Sporting Goods made headlines by announcing the retailer would no longer stock and sell certain semiautomatic rifle models. The decision created both positive and negative PR for the brand. Some lauded the call and promised to give their business to Dick’s. Others lampooned or mocked the decisions, with […].

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Sleeping with the Nanny: A Study in Rumourtology

PR in High Definition

When my son was three, he very innocently let slip to his teachers, friends and their parents that ‘my Nanny sleeps in Daddy’s bed when Mummy is away’, sending the local parental rumour mill into overdrive. Of course, our son forgot to mention Daddy was away with Mummy at the time – and I haven’t let him forget it since! But false rumours have more serious consequences, especially in the corporate or commercial world.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Get more money out of your PR investment

Axia PR

Axia PR helps you measure the ROI of your public relations efforts. While it might seem difficult to measure public relations, it’s not impossible. When you measure PR, you document the return on investment of your public relations campaign. Great PR improves an audience’s awareness, trust, understanding, and consideration of the topic, and it ultimately causes the audience to act.

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Why marketers shouldn’t fall for fast-food…

PR in High Definition

National Cupcake Day, National Chocolate Mousse Day, National Fish & Chips Day… yes, these are all real things and the list goes on – there’s a ‘national day’ for anything and everything. Now don’t get me wrong, I love any excuse for chowing down on a cupcake, but when it comes to using these to promote your brand, maybe we shouldn’t always be so keen to get stuck in.

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#MediaMonday – Keith Jenkins

HMA Public Relations

Today’s #MediaMonday comes to us from Keith Jenkins, who works for The Associated Press and is also president of the Arizona Association of Black Journalists. Keith, […]. The post #MediaMonday – Keith Jenkins appeared first on HMA Public Relations.

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And finally: Wizards Unite!

PR in High Definition

Is practicing Witchcraft and Wizardry your thing? Niantic, the makers of Pokémon Go, plans to release a free-to-play, location-based, augmented reality Harry Potter game. Though not yet available, there are a few details out there of what the game entails. Players will be part of the ‘Statute of Secrecy Task Force’ and asked to roam around in search of ‘foundables’.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Succeed as a Freelancer

Culpwrit

By Katie Perkins If you’re in the public relations profession, it may not come as a surprise to hear that many PR professionals consider dropping their 9-to-5 office jobs to work as independent consultants. Those who do take the leap say that finding freelance work is relatively easy thanks to advancements in technology. The benefits […].

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Don’t Waste Precious Time: 9 Tools to Speed Up Your PR Tasks

The Resolution Blog

(& the Experts Have Their Say) Time is sacred for PRs. With so many details to capture, information to share, and stakeholders to please, time-consuming processes have always been a problem?—?until now. Today, there are tons of tools that help streamline systems and optimise research to get more meaningful press materials out quicker than ever before.

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