PRSay
JULY 10, 2018
Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor. Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use.
Ronn Torossian
JULY 10, 2018
Sometimes, companies need to do something dramatic if they want to get some attention in an overly-saturated marketplace. In a world where everyone is shouting over each other to earn the interest of the same customers, it’s difficult to make a lasting impression. IHOP responded to that problem by changing their name for a short while to “IHOb” Initially, the business known for its pancakes simply changed their name without telling people why they were making the transformation
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ReimaginePR
JULY 10, 2018
Facebook ads can be an incredibly effective method of reaching out to customers. Why else would 93% of social media advertisers be using it? However, some of its associated metrics can be misleading. You may, for example, be attracting thousands of video views for a low cost per click, but if a tiny fraction of those are leading to conversions, your ad campaign may not be as successful as it seems.
Sword and the Script
JULY 10, 2018
A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? Of course, I jumped to make it happen. I’m an expert and so in less than 24 hours I had what I thought was solid insight from a CEO. I sent it off and waited patiently. No response. A day later his story runs without a mention or a quote from the executive.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
JULY 10, 2018
Until they were found, I’d no idea that 12 boys and their coach were trapped in a flooded cave in northern Thailand. But once the news broke, I was hooked. And I wasn’t alone. The national fascination tells us something about PR , storytelling, and ourselves. Why was the plight of the stranded Thai boys so compelling? As many noted, there are children in danger everywhere, from Syria to Syracuse.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stephen Waddington
JULY 10, 2018
A 25 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. RSS is a throwback to the advent of the web. It’s an acronym for Rich Site Summary or Really Simple syndication and was created as a means of distributing content.
Agility PR Solutions
JULY 10, 2018
New Forrester research confirms it—U.S. brands are just plain mediocre when it comes to providing quality customer experiences. According to the org’s newly released U.S. 2018 Customer Experience Index rankings, no brand has risen to the top of Forrester’s rankings and continued to improve—a clear indication that U.S. brands are lacking a CX leader for […].
Inbound PR
JULY 10, 2018
It's time for another "Why Work in PR?" interview and I'm delighted to introduce you today to Rafal Salak who will share with us his exciting PR career story in software and offer key advice for students and young professionals who want to learn more about the industry and how to get into it, especially if wanting to work in tech. I'm a big fan of Prowly where Rafal works.
Agility PR Solutions
JULY 10, 2018
It is actually fairly stunning that the World Cup only comes around every four years when you consider everything that goes into it. The building of the stadiums alone is a tremendous human endeavor that takes the labor and knowledge of thousands of people to make happen. All of this is put into an event […]. The post Strategies for making World Cup fans into fans of your brand appeared first on Agility PR Solutions.
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Axia PR
JULY 10, 2018
Download a complimentary template to help plan your public relations campaign. Identifying all your organization’s target audiences is a key step during your communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it helps identify what specific audiences need to improve your company’s communication methods.
HMA Public Relations
JULY 10, 2018
There are so many similarities to winning in business and winning on the field. Read today's blog post for some insight into the Bowden family coaching dynasty. The post What Is The Secret To Success? appeared first on HMA Public Relations.
Muck Rack
JULY 10, 2018
How Chobani uses Muck Rack to achieve their PR goals
PR Fuel
JULY 10, 2018
Public relations is a fast paced world not for the faint of heart. Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes: No Guiding PR Strategy – This point is first for a reason. All these other mistakes can be forgiven and forgotten, but floundering around without a PR strategy will get you nowhere.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Solo PR Pro
JULY 10, 2018
Hot temperatures and long days have us all longing to spend more time at the beach. This month #solopr is joining forces with #SMChat for a combo beach-themed Twitter chat on July 11 at 1 pm ET. Join us from your desk or deck chair as we discuss the topics below. Please remember to tag your tweets with #SMChat and #solopr. Always Use Sunscreen: How do you avoid getting burned by bad contracts, scope creep, etc.?
Communications Conversations
JULY 10, 2018
I’ve long been a fan of list posts. No so much in consuming or reading them–I’m more about creating them. But, unlike many others in our industry, I really just like to have fun with them. I’ve written about this mindset before (way back). Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities.
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