Thu.Oct 13, 2022

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Go from Established to Known

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people are already established in their business but they want to go to the next level of being known. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. But what I also did was create a new playlist on my YouTube Channel called Established to Known™.

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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Lloyd is the President and Narrative Lead of Curious Public. Hockey isn’t just important to Canada — hockey IS Canada. We Canadians play the game in our driveways in the summer and on frozen ponds in the winter. And while the game divides us into fierce, team-loving tribes, a love of the game also unites Canadians like nothing else. .

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State of digital trust: Gaps, benefits and key takeaways for future digital transformation

Agility PR Solutions

New research from digital global community ISACA shows significant gaps between what enterprises are doing now and what they should be doing to establish leadership and earn customer trust in the future digital ecosystem in the race toward digital transformation. The organization’s new State of Digital Trust 2022 report defines digital trust as the confidence […].

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Evolution of purpose: lessons from PRDecoded

Steve Barrett on PR

An inspiring trip to Chicago for PRWeek’s big annual conference showed business is committed to keeping purpose top of mind despite a challenging economy and detractors attacking “woke capitalism.”.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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96 percent of marketers achieved ROI goals with out-of-home campaigns

Agility PR Solutions

New marketing research from out-of-home (OOH) ad firm OneScreen.ai reveals that nearly all (96 percent) respondents are satisfied (50 percent) or very satisfied (46 percent) with the ROI of their current OOH marketing campaigns. On average, these companies have seen monthly revenue increase by more than 50 percent. The firm’s third research report in a […].

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11 tips for setting up a sales funnel in the metaverse

Agility PR Solutions

The metaverse is the newest buzzword in the world of technology, and it has taken the whole community by storm since last August 2021. It is deemed the future of the internet and social media, as it represents a futuristic approach to connectivity in the form of augmented and virtual realities. Aside from that, it […]. The post 11 tips for setting up a sales funnel in the metaverse appeared first on Agility PR Solutions.

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The Importance of Storytelling in PR

Prohibition

It goes without saying that great communication and writing skills are an absolute must for PR professionals. However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust.

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Paper prototyping digital products

Frederik Vincx

5 days to conceive and test an app. That’s all the time the youth counseling experts of GO! onderwijs van de Vlaamse Gemeenschap needed. Here’s the simple process we used to design an app in record speed, on the 4th day. In mere hours we: – Explored a wealth of ideas – Got team consensus – Were ready for a user test with pupils Here’s a 5-step process four quickly prototyping digital products: 5 step for prototyping digital products from Frederik Vincx The pos

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My thoughts on the Royal Family’s renewal of their communication strategy.

Mark My Words

Mark’s LinkedIn post Royals embrace BBC and social media in fresh communications strategy, but are warned off TikTok [link] The strategy is being coordinated by Lee Thompson, a global communications whizz hired from US media giant NBC, where he was credited with helping grow CNBC’s YouTube audience by 600 per cent, as the Cambridge’s new PR chief.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Optimize Social Listening and Media Monitoring with Boolean Search 

Buchanan PR

What is a Boolean search? Boolean logic can be used for more than just Google searching; becoming a Boolean master can help you return the best results through most social listening and media monitoring platforms. Using Boolean search, you can create custom queries to refine searches and find the exact keywords or phrases you need. For example, say you want to find media coverage about the Philadelphia Flower Show, but you only want to read mentions that also cover the Butterflies Live exhibit.

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Royal Family puts Martin Bashir interview aside to embrace BBC and social media, but told to be wary of TikTok

Mark My Words

iNews For Radio 1’s teenage listeners, the Newsbeat reporters introduced as William and Kate might have sounded a little plummier than the bulletin’s regular contributors. But the Prince and Princess of Wales’s message that mental health must move up the nation’s priority list resonated with the pop station’s audience and marked a new evolution in the couple’s engagement with the media.

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Why Entrepreneurs Need PR in the Age of Working From Home

Victorious PR

In this day and age, it is natural for many of us to work from home or remotely. Estimates have shown that 25% of U.S. workers (35.6 million people) have jobs that can be done in a completely remote capacity. Not to mention, entrepreneurs starting remote businesses skyrocketed during and after COVID. Further, we have seen the benefits behind these movements.

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The trend of not coming to an interview

Maxim Behar

If we're reading these lines in ten years from now, we probably won't believe it happened. I've been talking to friends in the business for the past few weeks and we've come to the same conclusion - there are no well-prepared young people. I was recently talking to a friend in India, and he was complaining about the samething…. But what really amazed me is that in recent months, many young people with great CVs have been applying for jobs.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Forging My Path in the World of PR

The Hoffman Agency

By Wynne Beyersdorfer, Intern. As I approach my three-month mark at Hoffman, I find myself reflecting on the difference between the fresh college graduate that started at the agency and the PR professional writing this today. Although I felt extremely prepared to begin this job a few months ago, the personal and professional growth I have experienced is more than I could’ve imagined.