Sun.Mar 31, 2019

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The Human Touch

Prakkypedia

When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?”. Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on.

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How Contributed Articles Can Boost Your PR Program

Garrett Public Relations

When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. But what do you do in between the news peaks? One option is to pursue contributed articles. What’s a […].

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Inclusion efforts progressing at work—but unconscious bias remains

Agility PR Solutions

Progress is being made to create a culture of diversity and inclusion (D&I) in organizations, but according to a new executive survey from Korn Ferry, much more needs to be done to close the gap. The vast majority of respondents (81 percent) say they believe they work for a diverse and inclusive company, and 87 percent […]. The post Inclusion efforts progressing at work—but unconscious bias remains appeared first on Agility PR Solutions.

Survey 74
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Letter from London: an outstanding contribution

Stephen Waddington

Copyright law will challenge monitoring market, landing pages and newsrooms, AI and jobs, this week’s Comms School, exploring half-baked ideas, and a research powerhouse. The PRCA Digital Awards this week celebrated ground-breaking digital and social media campaigns. PRCA Director General Francis Ingham paid tribute to the practitioners who have driven PR into new and emerging areas over the past decade, helping to grow the size of the profession.

Survey 68
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Forget the fakeout—3 tips to attract real Instagram followers

Agility PR Solutions

A common strategy for growing your Instagram account is by misrepresenting your reach and influence—the purchasing of followers and likes from black market sites is rife. While building a following is certainly about the numbers, fake followers are typically bots that detract from the type of user engagement you actually want on your Instagram channel. […].

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The ultimate guide to marketing interview questions from HubSpot’s CMO

Agility PR Solutions

Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I’m looking for. These questions are meant to assess candidates not only for their marketing talent, but also for who […].

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Weaponization of Reputation

David PR Group

Threats are part of life, and we learn about them at a young age. Profanity earns soap in the mouth. Bad grades and your phone is taken away. And my childhood demon, failure to eat vegetables means no dessert. The internet has taken threats to another level as some folks have taken to threatening your reputation as a means to an economic end. We are witnessing the weaponization of reputation.