Mon.Mar 04, 2019

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Fighting an Uphill Battle: Taking On Clients Who Need an Image Polish

Ronn Torossian

Public relations is not an industry for the faint of heart. While many professionals may see public relations as a necessary cost rather than an investment, often it is the PR firm that is responsible for the polishing of a formerly unsavory image. Taking on a client who needs some image polishing can be challenging […]. The post Fighting an Uphill Battle: Taking On Clients Who Need an Image Polish appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Blogging 150
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Half of B2B decision makers say they’re “bored” by B2B marketing

Agility PR Solutions

B2B product buyers are living in a world awash with breakthrough consumer creative, and they want their B2B buying journey experience to be just as engaging. But according to new research from creative, marketing and advertising agency firm WHM, most B2B marketing isn’t reaching buyers where it counts. The survey, commissioned by WHM in September […].

B2B 129
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LISTEN UP! How Listening Reveals and Strengthens Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. The art of listening is a common trait that successful organizations—and the leaders within them—generally recognize as important. Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus.

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Americans want another commercial holiday, an “All About Me Day”

Agility PR Solutions

Believe it or not, American consumers are in search of a new commercial holiday—one that unlike Valentine’s Day, Mother’s Day, and Father’s Day lets them celebrate and reward themselves. The only problem is, so far, retailers have failed to create one for them. New research from management consulting firm A.T. Kearney examines U.S. consumers’ attitudes toward […].

Retail 115
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Communicating a product or service shutdown gracefully?

5W PR

There could be many reasons why your business is shutting down a particular product or service – from monetary loss to product feasibility to changing business focus. However, even if you have solid reason, bidding adieu can be difficult. To make the process easier, here are some insights into the best way to handle internal and external communications in such circumstances: Plan ahead.

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Goodbye Texties and Biters, hello Archies

Steve Barrett on PR

As Text100 and Bite re-form as Archetype, former staffers have been reminiscing about the fundamental role the two tech firms played in their careers.

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Redefining the customer relationship through social media 

Agility PR Solutions

It’s only been over the past few years that brands have started to pay close attention to customer activity on social media. It took a combination of the smartphone and a few popular social networks, such as Facebook and Twitter, for brands to notice that customers might be talking about their products and services online. However, although […].

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3 key takeaways from the PR News Crisis Management Summit

Muck Rack

3 key takeaways from the PR News Crisis Management Summit

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LISTEN UP! How Listening Reveals Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. The art of listening is a common trait that successful organizations—and the leaders within them—generally recognize as important. Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Jackson’s fall from grace is an allegory for the inherently corrupt nature of celebrity and fame

Mark My Words

I have found myself struggling to write something about Leaving Neverland. Channel 4 provided an advance preview which proved to be four hours of unsettling weekend viewing. This is a dark and uncomfortable documentary about the peculiar world of fame. It’s not only painful but heartrending TV which will go a long way towards realigning our future relationship with iconoclastic popular culture totems, even if it doesn’t quite destroy the Michael Jackson brand.

Hotels 60
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Journalists on the move – Week of March 4

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: promotes Peter Prengaman (@peterprengaman) to News Director for the U.S. Western Region. He’s based in Phoenix. Atlantic, The: hires Dante Ramos (@danteramos) as Senior Editor for […].

Twitter 60
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MWC19 roundup – the future of mobile technology

PR in High Definition

MWC, the world’s largest tradeshow for the mobile industry, has wrapped up for another year and, like every year, mobile technology manufacturers have come together to launch a plethora of intelligent and innovative mobile products. This year’s show was titled ‘MWC19 Barcelona: Intelligent Connectivity’ and it showcased some of the most advanced technologies the mobile industry has seen.

Mobile 48
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Comms pros think they’re delivering content consumers want—but consumers say no

Agility PR Solutions

Although consumers and marketers agree on the importance of authenticity and personalization, their opinions significantly diverge when it comes to which content types and sources are viewed as most authentic, influential and desired throughout the buying process, according to new research from visual content engine Stackla. The firm’s new report, Bridging the Gap: Consumer & […].

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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#MediaMonday –  Nick Piecoro

HMA Public Relations

It’s time for baseball. And today’s #MediaMonday is from Nick Piecoro, who covers the Arizona Diamondbacks for The Arizona Republic and azcentral.com. Nick was recently named […]. The post #MediaMonday – Nick Piecoro appeared first on HMA Public Relations.