Mon.Mar 04, 2019

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it's often missing a solid foundation.

Fighting an Uphill Battle: Taking On Clients Who Need an Image Polish

Ronn Torossian

Public relations is not an industry for the faint of heart. While many professionals may see public relations as a necessary cost rather than an investment, often it is the PR firm that is responsible for the polishing of a formerly unsavory image.

7 ‘soft skills’ all PR pros should master

PR Daily

Some skills that make or break a PR career are hard to quantify. What are the intangible qualities that send a PR pro to the top of the class? This article originally appeared on PR Daily in March of 2018. To be successful in PR, you must have certain skills.

Half of B2B decision makers say they’re “bored” by B2B marketing

Agility PR Solutions

B2B product buyers are living in a world awash with breakthrough consumer creative, and they want their B2B buying journey experience to be just as engaging.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How micro-moments should inform mobile messaging

PR Daily

As mobile devices grow in importance for marketers, tailoring your online presence for the small screen is more crucial than ever. Consider these insights. The shift to mobile communications isn’t always easy for marketing and communications pros.

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More Trending

3 call to action mistakes savvy marketers avoid

PR Daily

Are your messages getting the desired reaction from your audience? Here are some gaffes that could be sandbagging your efforts. A compelling yet simple call to action makes it easier for your customer to take the next step with your brand.

Redefining the customer relationship through social media 

Agility PR Solutions

It’s only been over the past few years that brands have started to pay close attention to customer activity on social media.

Why these experts think going viral is overrated

PR Daily

Join us for our conference webcast and discover how to create lasting engagement. We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight.

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Americans want another commercial holiday, an “All About Me Day”

Agility PR Solutions

Believe it or not, American consumers are in search of a new commercial holiday—one that unlike Valentine’s Day, Mother’s Day, and Father’s Day lets them celebrate and reward themselves. The only problem is, so far, retailers have failed to create one for them. New research from management consulting firm A.T. Kearney examines U.S. consumers’ attitudes toward […].

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

JetBlue Airways promo pits free flights against Instagram memories

PR Daily

The airline is asking users to delete their Instagram photos in exchange for a chance to win a year’s worth of travel. The online buzz has taken off, but will potential customers get on board? Clean slate, free flights. That’s how JetBlue Airways is hoping to win customers.

LISTEN UP! How Listening Reveals and Strengthens Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. The art of listening is a common trait that successful organizations—and the leaders within them—generally recognize as important.

Strunk and White’s step-by-step manual of sentence construction

PR Daily

As another National Grammar Day arrives, we look again at the century-old ‘Elements of Style,’ which many writers find fusty and sexist. Still, it offers some timeless tips for today’s scribes. One pleasure of William Strunk Jr. and E.B.

3 key takeaways from the PR News Crisis Management Summit

Muck Rack

3 key takeaways from the PR News Crisis Management Summit

How are you using data to create public relations campaigns?

PR Daily

Share your data-driven PR campaign with us. Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. We’ve extended the deadline to March 20. The post How are you using data to create public relations campaigns? appeared first on PR Daily.

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LISTEN UP! How Listening Reveals Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. The art of listening is a common trait that successful organizations—and the leaders within them—generally recognize as important.

Survey: Employees favor diverse leadership, but companies are lagging

PR Daily

Full-time staffers say gender and ethnic diversity can boost the bottom line. They also see it as a way to enhance the overall workplace culture and improve productivity.

Comms pros think they’re delivering content consumers want—but consumers say no

Agility PR Solutions

#MediaMonday –  Nick Piecoro

HMA Public Relations

It’s time for baseball. And today’s #MediaMonday is from Nick Piecoro, who covers the Arizona Diamondbacks for The Arizona Republic and azcentral.com. Nick was recently named […]. The post #MediaMonday – Nick Piecoro appeared first on HMA Public Relations. Media Monday

MWC19 roundup – the future of mobile technology

PR in High Definition

MWC, the world’s largest tradeshow for the mobile industry, has wrapped up for another year and, like every year, mobile technology manufacturers have come together to launch a plethora of intelligent and innovative mobile products.

Jackson’s fall from grace is an allegory for the inherently corrupt nature of celebrity and fame

Mark My Words

I have found myself struggling to write something about Leaving Neverland. Channel 4 provided an advance preview which proved to be four hours of unsettling weekend viewing. This is a dark and uncomfortable documentary about the peculiar world of fame. It’s not only painful but heartrending TV which will go a long way towards realigning our future relationship with iconoclastic popular culture totems, even if it doesn’t quite destroy the Michael Jackson brand.

Journalists on the move – Week of March 4

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: promotes Peter Prengaman (@peterprengaman) to News Director for the U.S. Western Region. He’s based in Phoenix. Atlantic, The: hires Dante Ramos (@danteramos) as Senior Editor for […]. The post Journalists on the move – Week of March 4 appeared first on Agility PR Solutions. Media Moves

Communicating a product or service shutdown gracefully?

5W PR

There could be many reasons why your business is shutting down a particular product or service – from monetary loss to product feasibility to changing business focus. However, even if you have solid reason, bidding adieu can be difficult. To make the process easier, here are some insights into the best way to handle internal and external communications in such circumstances: Plan ahead. Proper planning ahead of time can make the process much easier on you, your employees and your customers.