Fri.Sep 11, 2020

3 Tips For A Killer Media Tour

ImPRessions - Crenshaw Communications

The media tour has been around for nearly as long as the PR industry. It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. The term is a little misleading, however.

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How you should adapt your social media strategy during COVID-19

PR Daily

With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend. Along with everything else in the world, COVID-19 has unquestionably upended social media.

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Bring engagement data to your media lists with Top Authors Leaderboard

NewsWhip

Top Authors Leaderboard is now live in NewsWhip Spike, allowing you to go beyond measuring journalists’ output and to understand the level of public engagement each author is generating across social media.

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How to track wellness initiatives’ ROI

PR Daily

Establish concrete goals, prioritize ‘continuous’ listening, and monitor metrics your bosses find compelling. Healthy, happy employees are the foundation for any successful business.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Boris Johnson and Alan Partridge embrace LinkedIn

Stuart Bruce

Boris Johnson and Alan Partridge are two of the best-known names to embrace LinkedIn which is going from strength to strength.

More Trending

Media Moves at NPR & CNN Digital, Chicago Sun-Times Names Chief Political Reporter

Cision

Aisha Harris joins NPR’s “Pop Culture Happy Hour” pod, Faye Chiu has a new job at CNN Digital, and more. Media Blog

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Top PR Agencies in Vancouver – The 2020 List

Prowly

Just like the rest of the city, Vancouver’s PR scene has grown dramatically in recent years. And, just as in other areas of business, it now boasts a collection of quality PR agencies that rival anything you’ll find in the great cities of the world.

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Where were you 19 years ago?

HMA Public Relations

Where were you 19 years ago today? As the nation remembers the lives lost during the attacks on this day, Abbie reflects on what that day meant in crisis communications. Read more. The post Where were you 19 years ago? appeared first on HMA Public Relations.

What is a headline, and how do you make it effective?

Axia PR

Tips and tricks to writing an eye-catching headline. Even in Pulitzer prize-winning articles, the story’s content is the last thing read. Headlines are almost always the first thing that catches a reader’s eye.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why is Contingency Planning Important for Your PR?

Prowly

Being good at PR is more than just having charisma and a face people trust. There’s a lot happening behind the scenes that’s carefully orchestrated to keep your organization on the right side of every situation. Part of that behind the scenes preparation is contingency planning.

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The future of journalism: 4 trends to watch from our panel with the Foreign Press Association

Muck Rack

The future of journalism: 4 trends to watch from our panel with the Foreign Press Association

Media Moves at NPR & CNN Digital, Chicago Sun-Times Names Chief Political Reporter

TrendKite

Aisha Harris joins NPR’s “Pop Culture Happy Hour” pod, Faye Chiu has a new job at CNN Digital, and more

State of public relations during the coronavirus pandemic

CivicFeed Insights

A survey of 400 public relations professionals conducted by BuzzStream recently revealed that 57% of their clients have significantly changed their PR strategy in light of the coronavirus pandemic.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.