Wed.Aug 17, 2022

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A Cheat Sheet For Ad Tech PR

ImPRessions - Crenshaw Communications

For anyone new to ad tech PR , it can be overwhelming to learn and understand. The acronyms alone are daunting. Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. At Crenshaw, we have worked with many ad tech companies across different verticals, so we appreciate how fast the category has changed, and how it touches so many different industries, from marketing to data security.

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Quickly understand if media and public interest is up or down

NewsWhip

Timeline now delivers visualizations that help you quickly understand if media and public interest in any topic you are monitoring is up or down since the previous period. Assess change in interest at a glance. The Timeline widget gives you hour by hour, and day by day graphs of real-time public and media interest in any topic. For a comms professional, it can be difficult to understand the state of play for the many topics you have to monitor on a daily basis, but not anymore.

Publicity 173
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5 tips to improve relationships with other businesses

Agility PR Solutions

Most businesses have customers, and most businesses want more customers. It only makes sense, then, that building good relationships with other businesses can be a great way to expand your customer base. But it’s not just about making a quick sale; building good relationships with other businesses can also lead to long-term benefits like increased […].

Marketing 156
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10 Tips for Hiring a Press Release Distribution Service

PR Fuel

Did you know that about 88% of PR specialists are relying on a new strategy that may shape the future? This new press release strategy is called ‘digital storytelling.’ However, does your business need a press release? Writing a press release. Read More The post 10 Tips for Hiring a Press Release Distribution Service appeared first on eReleases.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to enhance your client’s tech business through PR strategies

Agility PR Solutions

Using PR strategies to make business better for a client may be one of the best parts of your job. However, it can be overwhelming depending on what kind of business the client runs and in which industry they operate. Keep reading for suggestions on how to enhance your client’s tech business through the PR […]. The post How to enhance your client’s tech business through PR strategies appeared first on Agility PR Solutions.

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More than 8 in 10 online shoppers say personalization influences their brand purchases

Agility PR Solutions

A new report from search-powered solutions firm Elastic reveals insights into the ecommerce shopping experience, illustrating how online retailers can turn searches into sales by providing shoppers with personalized product recommendations quickly and at scale. The firm’s new study, Product Over Price: The Critical Role Personalization Plays in Converting Online Searches into Sales, was conducted […].

Retail 85
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What PR pros need to know about Wi-Fi, VPN, and cybersecurity

Axia PR

As PR, marketing, and communications employees, your work constantly demands your attention. It doesn’t matter if you're at your favorite coffee shop, the library, or shopping downtown; in this fast-paced industry, you have to act quickly. So, there are many times where you have to finish up some work, send some emails, or post content from a location other than your home or office.

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Summer brand intimacy: Hospitality & theme parks ranks 16th out of 19 industries studied

Agility PR Solutions

Even with summer in full swing in a much more “normal” world, hospitality and theme parks ranked just 16th out of 19 industries studied in marketing intimacy firm MBLM’s Brand Intimacy 2022 Study, the largest study of brands based on how consumers bond with the brands they use and love, now in its 12th year. Disney Parks tops hospitality & […].

Study 78
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Comedian Jerry Sadowitz back doing voiceover work at Edinburgh Fringe

Mark My Words

The National Comedian Jerry Sadowitz is back doing voiceover work at Edinburgh Fringe The controversial comedian has been signed to record the scene-setter for a performance by Mark Borkowski, a celebrity publicist whose previous clients have included Noel Edmonds, Graham Norton and Joan Rivers. Borkowski’s show, False Teeth in a Pork Pie: How to Unleash Your Inner Crazy, is described as an “adventure” through his publicity career.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Care-taking, Forever

Maxim Behar

We are already sick of caretaker governments. You walk along “Vitoshka” Street in Sofia and every second person you meet turns out to be a former minister. And sometimes a present one. But that's not the drama. Long live the ministers – past, present and future. Everyone fills their CV with titles, but in the end the state suffers. You don't need to be a great strategist to make it clear to everyone that the institution of "caretaker government" should have been removed from the Bulgarian consti

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TCC provides reminder of the meaning of paragraph 9(2) of the Scheme

Practical Law Construction

I appreciate that some of you might be reading this blog on your summer holidays, so you may well have far better things to be doing with your time (ordering another piña colada perhaps?). I will therefore keep the blog short – what might be termed a “blogette” As one would expect over the summer break, there haven’t been many reported TCC cases recently and so the case I want to discuss today is from June, namely ML Hart Builders Ltd (in liquidation) v Swiss Cottage Properties Ltd ,

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To the events…

Maxim Behar

But not only my business, Public Relations, but also as if our clients were waiting for the "covid" to hide itself, so that we can start seeing partners, clients and friends again. The printers started churning out business cards again and we filled our schedules with a few cocktails a night. And instead of wrestling with the TV remote, we solved complex puzzles of where to go and how to dress.

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Don't touch the state property!

Maxim Behar

I was just starting my business a long (but not that long) time ago, and I had only a small Trabant car, my last purchase from the Socialism times after a long and careful saving. I was slowly gaining momentum in the PR business, and I invited an elderly former colleague of mine from "Standard" newspaper - Uncle Kolyo, very lively, dynamic and productive.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Forfeit, forever

Maxim Behar

We are already sick of caretaker governments. You walk along “Vitoshka” Street in Sofia and every second person you meet turns out to be a former minister. And sometimes a present one. But that's not the drama. Long live the ministers – past, present and future. Everyone fills their CV with titles, but in the end the state suffers. You don't need to be a great strategist to make it clear to everyone that the institution of "caretaker government" should have been removed from the Bulgarian consti